How do you measure and report the results of my ASO campaign?
I measure and report the results of ASO campaigns using various metrics and platforms. Some of the metrics I use are:
Rankings: I track your app’s rankings for your target keywords and categories on different app stores and markets. I also compare your rankings with your competitors’ rankings to see how you are performing against them.
Downloads: We track your app’s downloads and installs on different app stores and markets. I also analyze your download sources to see where your users are coming from and how they are finding your app.
Retention: I track your app’s retention rate, which is the percentage of users who keep using your app after a certain period of time. I also analyze your user behavior and engagement to see how they are using your app and what features they like or dislike.
Revenue: I track your app’s revenue from different sources such as in-app purchases, subscriptions, ads, etc. I also calculate your return on investment (ROI) to see how much profit you are making from your ASO campaigns.
Some of the platforms I use are:
Sensor Tower: A leading analytics platform that provides insights into app store performance, user behavior, market trends, etc. I use Sensor Tower to monitor and optimize your app’s rankings downloads retention revenue etc. on various app stores and markets.
Mobile Action: Another popular analytics platform that provides data and insights into app store optimization, user acquisition, competitive intelligence, etc. I use Mobile Action to find and optimize the best keywords for your app based on relevance difficulty traffic intent etc. I also use Mobile Action to analyze your competitors’ keywords strategies performance etc.
Jason Batansky is an App Store Optimization expert and the founder of Outrank Apps, a company that helps app developers optimize their apps for visibility and downloads in the app stores. Jason has over 15 years of experience in digital marketing, management, and business development, and has founded 5+ profitable online businesses. He is passionate about helping app developers achieve their goals and grow their user base with effective ASO strategies.