I measure and report the results of ASO campaigns using various metrics and platforms. Some of the metrics I use are:

  • Rankings: I track your app’s rankings for your target keywords and categories on different app stores and markets. I also compare your rankings with your competitors’ rankings to see how you are performing against them.
  • Downloads: We track your app’s downloads and installs on different app stores and markets. I also analyze your download sources to see where your users are coming from and how they are finding your app.
  • Retention: I track your app’s retention rate, which is the percentage of users who keep using your app after a certain period of time. I also analyze your user behavior and engagement to see how they are using your app and what features they like or dislike.
  • Revenue: I track your app’s revenue from different sources such as in-app purchases, subscriptions, ads, etc. I also calculate your return on investment (ROI) to see how much profit you are making from your ASO campaigns.

    Some of the platforms I use are:

  • Sensor Tower: A leading analytics platform that provides insights into app store performance, user behavior, market trends, etc. I use Sensor Tower to monitor and optimize your app’s rankings downloads retention revenue etc. on various app stores and markets.
  • Mobile Action: Another popular analytics platform that provides data and insights into app store optimization, user acquisition, competitive intelligence, etc. I use Mobile Action to find and optimize the best keywords for your app based on relevance difficulty traffic intent etc. I also use Mobile Action to analyze your competitors’ keywords strategies performance etc.
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