Author: Jason Batansky

Apple’s App Tracking Transparency (ATT) policy has caused a stir in the mobile advertising industry. With this policy, Apple aims to give users more control over their data and how it is shared with third parties. How ATT works When a user opts out of the ATT prompt, the policy

Launching a new mobile app is a significant event for any company, and ensuring the launch is properly announced to the public is important. One of the most effective ways to do this is through a press release. A press release is a formal statement sent to media outlets announcing

Are you looking for ways to optimize your app’s visibility in the App Store and increase brand awareness? In-App Events may be the answer you’re looking for. These time-dependent events, linked to your app and highlighted on your iOS store listing and in the App Store search results, offer many

Which organic growth marketing strategy is right for your mobile app? As a mobile app creator, you want your app to be easily discoverable and rank high in app store and search engine results. This is where app store optimization (ASO) and search engine optimization (SEO) come into play. While

As an app developer, you know how important it is to make a good first impression on potential users. One way to do this is through your App Store screenshots, which can make a big difference in whether or not users decide to download your app. While it might seem