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As we move into 2025, the mobile app marketplace is more competitive than ever, with millions of apps competing for attention in the Apple App Store and Google Play Store. For app developers and marketers, App Store Optimization (ASO) is the key to driving organic downloads and improving visibility within

If you’re looking to expand your app’s presence globally and maximize the number of keywords your app ranks for, cross-localization is a must-have strategy. This powerful App Store Optimization (ASO) technique allows you to use more keywords across your app’s metadata by utilizing different App Store locales. Cross-localization is the

2024 Mobile App Benchmark Report: Key Trends and Insights for Subscription Apps The 2024 Mobile App Benchmark Report, brought to you by RevenueCat, highlights the latest trends and performance data from over 30,000 apps. Whether you’re a startup developer or an established business looking to maximize subscription revenue, this report

App indexing is a technique that enables search engines to index the content within the app and display it in the search results of mobile devices. In this blog post, I will dive deep into the concept of app indexing, its benefits, and how it can be used to improve

With the ongoing surge in the mobile app market, optimizing your mobile app’s presence in an app store is crucial to its success. A recent study conducted by W. afesse brings to light how the popularity of an app should considerably influence its app store strategy. Decoding App Popularity in

If promoting a mobile app feels like trying to be heard in a noisy marketplace, then understanding the mechanics of SEO and ASO is akin to acquiring a megaphone. One often underestimated component in this mix is the use of SEO backlinks. Not merely relics of traditional marketing, these digital