{"id":9648,"date":"2024-01-27T08:24:41","date_gmt":"2024-01-27T08:24:41","guid":{"rendered":"https:\/\/outrankapps.com\/?p=9648"},"modified":"2024-02-02T10:01:07","modified_gmt":"2024-02-02T10:01:07","slug":"%e5%ba%94%e7%94%a8%e7%a8%8b%e5%ba%8f%e7%b4%a2%e5%bc%95%e6%8c%87%e5%8d%97","status":"publish","type":"post","link":"https:\/\/outrankapps.com\/zh_cn\/%e5%ba%94%e7%94%a8%e7%a8%8b%e5%ba%8f%e7%b4%a2%e5%bc%95%e6%8c%87%e5%8d%97\/","title":{"rendered":"App Indexing Guide for 2024"},"content":{"rendered":"<p>\u5e94\u7528\u7d22\u5f15\u662f\u4e00\u79cd\u4f7f\u641c\u7d22\u5f15\u64ce\u80fd\u591f\u5bf9\u5e94\u7528\u5185\u7684\u5185\u5bb9\u8fdb\u884c\u7d22\u5f15\u5e76\u5c06\u5176\u663e\u793a\u5728\u79fb\u52a8\u8bbe\u5907\u7684\u641c\u7d22\u7ed3\u679c\u4e2d\u7684\u6280\u672f\u3002\u5728\u8fd9\u7bc7\u535a\u6587\u4e2d\uff0c\u6211\u5c06\u6df1\u5165\u63a2\u8ba8\u5e94\u7528\u7d22\u5f15\u7684\u6982\u5ff5\u3001\u5b83\u7684\u597d\u5904\uff0c\u4ee5\u53ca\u5982\u4f55\u4f7f\u7528\u5b83\u6765\u6539\u8fdb <a href=\"https:\/\/outrankapps.com\/zh_cn\/aso-seo-differences\/\">ASO \u548c SEO<\/a> \u4e00\u4e2a\u5e94\u7528\u7a0b\u5e8f\u3002<\/p>\n<h2>\u4ec0\u4e48\u662f\u5e94\u7528\u7d22\u5f15\uff1f<\/h2>\n<p>\u5e94\u7528\u7d22\u5f15\u662f\u5728\u79fb\u52a8\u5e94\u7528\u548c\u641c\u7d22\u5f15\u64ce\u4e4b\u95f4\u5efa\u7acb\u6865\u6881\u7684\u8fc7\u7a0b\uff0c\u5141\u8bb8\u5e94\u7528\u5185\u7684\u5185\u5bb9\u88ab\u641c\u7d22\u5f15\u64ce\u6293\u53d6\u548c\u7d22\u5f15\u3002\u901a\u8fc7\u5b9e\u65bd\u5e94\u7528\u7d22\u5f15\uff0c\u79fb\u52a8\u5e94\u7528\u5f00\u53d1\u8005\u53ef\u4ee5\u8ba9\u641c\u7d22\u5f15\u64ce\u76f4\u63a5\u5728\u79fb\u52a8\u8bbe\u5907\u7684\u641c\u7d22\u7ed3\u679c\u4e2d\u663e\u793a\u76f8\u5173\u7684\u5e94\u7528\u5185\u5bb9\u3002\u8fd9\u6709\u52a9\u4e8e\u7528\u6237\u8bbf\u95ee\u6240\u9700\u7684\u5e94\u7528\u7a0b\u5e8f\u5185\u5bb9\uff0c\u800c\u65e0\u9700\u4ed6\u4eec\u6253\u5f00\u5e94\u7528\u7a0b\u5e8f\u3002\u901a\u8fc7\u5e94\u7528\u7d22\u5f15\uff0c\u7528\u6237\u53ef\u4ee5\u5feb\u901f\u8f7b\u677e\u5730\u5728\u5e94\u7528\u4e2d\u627e\u5230\u6240\u9700\u7684\u4fe1\u606f\uff0c\u4ece\u800c\u589e\u5f3a\u4ed6\u4eec\u7684\u6574\u4f53\u641c\u7d22\u4f53\u9a8c\u3002<\/p>\n<p><iframe title=\"\u4ecb\u7ecd Firebase \u5e94\u7528\u7d22\u5f15\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/C35OSHlTNwA?list=PLs6AluHXaQngE0SJDOExSjR5vzrhAr-hS\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<h2>App Indexing \u5982\u4f55\u8fd0\u4f5c\uff1f<\/h2>\n<p>App Indexing \u662f\u901a\u8fc7\u4f7f\u7528 <a href=\"https:\/\/en.wikipedia.org\/wiki\/Deep_linking\" rel=\"nofollow noopener\" target=\"_blank\">\u6df1\u5c42\u94fe\u63a5<\/a>\uff0c\u5b83\u5141\u8bb8\u5e94\u7528\u7a0b\u5e8f\u4e2d\u7684\u7279\u5b9a\u9875\u9762\u6216\u5185\u5bb9\u94fe\u63a5\u5230\u5176\u4ed6\u5e94\u7528\u7a0b\u5e8f\u6216\u7f51\u7ad9\u3002\u8be5\u8fc7\u7a0b\u6d89\u53ca\u5c06\u6df1\u5c42\u94fe\u63a5\u4e0e\u6307\u5411\u5e94\u7528\u7a0b\u5e8f\u5185\u5bb9\u7684\u76f8\u5e94\u7f51\u9875\u6216 URL \u76f8\u5173\u8054\uff0c\u5e76\u4f7f\u8fd9\u4e9b\u94fe\u63a5\u53ef\u4f9b\u641c\u7d22\u5f15\u64ce\u4f7f\u7528\u3002<\/p>\n<p>\u5f53\u7528\u6237\u6267\u884c\u4e0e\u5e94\u7528\u7a0b\u5e8f\u5185\u5bb9\u5339\u914d\u7684\u641c\u7d22\u67e5\u8be2\u65f6\uff0c\u641c\u7d22\u5f15\u64ce\u4f1a\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u663e\u793a\u76f8\u5173\u5e94\u7528\u7a0b\u5e8f\u5185\u5bb9\u4ee5\u53ca\u4f20\u7edf\u7f51\u7edc\u7ed3\u679c\u3002\u5982\u679c\u7528\u6237\u70b9\u51fb\u6df1\u5c42\u94fe\u63a5\uff0c\u4ed6\u4eec\u5c06\u76f4\u63a5\u8f6c\u5230\u5e94\u7528\u7a0b\u5e8f\u5185\u7684\u76f8\u5173\u5185\u5bb9\uff0c\u800c\u65e0\u9700\u6d4f\u89c8\u5e94\u7528\u7a0b\u5e8f\u7684\u4e3b\u5c4f\u5e55\u3002\u901a\u8fc7\u4f7f\u7528\u5411\u641c\u7d22\u5f15\u64ce\u63d0\u4f9b\u6709\u5173\u5e94\u7528\u7a0b\u5e8f\u5185\u5bb9\u7684\u4fe1\u606f\u7684\u5143\u6570\u636e\u548c API\uff0c\u53ef\u4ee5\u5b9e\u73b0\u6b64\u8fc7\u7a0b\u3002<\/p>\n<p>\u8981\u542f\u7528 App Indexing\uff0c\u5f00\u53d1\u4eba\u5458\u53ef\u4ee5\u5728\u5176\u5e94\u7528\u7a0b\u5e8f\u7684\u6e05\u5355\u6587\u4ef6\u4e2d\u63d0\u4f9b\u5143\u6570\u636e\uff0c\u5e76\u5c06\u7279\u5b9a Web URL \u4e0e\u5176\u5e94\u7528\u7a0b\u5e8f\u5185\u5bb9\u76f8\u5173\u8054\u3002\u5143\u6570\u636e\u5305\u542b\u6709\u5173\u5e94\u7528\u7a0b\u5e8f\u7ed3\u6784\u7684\u4fe1\u606f\uff0c\u4f8b\u5982\u7279\u5b9a\u6d3b\u52a8\u6216\u5185\u5bb9\u7684\u4f4d\u7f6e\uff0c\u4ee5\u53ca\u5185\u5bb9\u7684\u5c5e\u6027\uff0c\u4f8b\u5982\u6807\u9898\u3001\u63cf\u8ff0\u548c\u5173\u952e\u5b57\u3002<\/p>\n<p>\u5f53\u7528\u6237\u6267\u884c\u7684\u641c\u7d22\u89e6\u53d1\u5e94\u7528\u7a0b\u5e8f\u7684\u7d22\u5f15\u5185\u5bb9\u51fa\u73b0\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u65f6\uff0c\u641c\u7d22\u5f15\u64ce\u4f7f\u7528 API \u4e0e\u5e94\u7528\u7a0b\u5e8f\u901a\u4fe1\u5e76\u68c0\u7d22\u76f8\u5173\u5185\u5bb9\u3002\u5e94\u7528\u7a0b\u5e8f\u7684 API \u5145\u5f53\u5e94\u7528\u7a0b\u5e8f\u5185\u5bb9\u548c\u641c\u7d22\u5f15\u64ce\u7d22\u5f15\u4e4b\u95f4\u7684\u6865\u6881\uff0c\u4e3a\u641c\u7d22\u5f15\u64ce\u5411\u7528\u6237\u663e\u793a\u6b63\u786e\u5185\u5bb9\u63d0\u4f9b\u5fc5\u8981\u7684\u6570\u636e\u548c\u6307\u4ee4\u3002<\/p>\n<h2>\u6b64 App Indexing \u5bf9\u79fb\u52a8\u5f00\u53d1\u4eba\u5458\u610f\u5473\u7740\u4ec0\u4e48\uff1f<\/h2>\n<p>App Indexing \u5bf9\u5e94\u7528\u5f00\u53d1\u8005\u548c\u53d1\u884c\u5546\u6709\u5f88\u591a\u597d\u5904\uff0c\u5305\u62ec\uff1a<\/p>\n<ol>\n<li><strong>\u6539\u8fdb\u7684\u5e94\u7528\u53ef\u89c1\u6027\uff1a<\/strong> \u5e94\u7528\u7d22\u5f15\u5bf9\u79fb\u52a8\u5f00\u53d1\u8005\u7684\u4e3b\u8981\u597d\u5904\u662f\u589e\u52a0\u4e86\u53ef\u53d1\u73b0\u6027\u3002\u901a\u8fc7\u4f7f\u641c\u7d22\u5f15\u64ce\u80fd\u591f\u4e3a\u5e94\u7528\u7a0b\u5e8f\u5185\u5bb9\u7f16\u5236\u7d22\u5f15\uff0c\u5f00\u53d1\u4eba\u5458\u53ef\u4ee5\u5c06\u5176\u5e94\u7528\u7a0b\u5e8f\u7684\u8986\u76d6\u8303\u56f4\u6269\u5c55\u5230\u5e94\u7528\u7a0b\u5e8f\u5546\u5e97\u4e4b\u5916\uff0c\u5e76\u63d0\u9ad8\u4ed6\u4eec\u5728 Google \u641c\u7d22\u7ed3\u679c\u4e2d\u7684\u53ef\u89c1\u5ea6\u3002\u8fd9\u53ef\u80fd\u4f1a\u5bfc\u81f4\u4ed6\u4eec\u5e94\u7528\u7a0b\u5e8f\u7684\u6709\u673a\u6d41\u91cf\u5927\u5e45\u589e\u52a0\uff0c\u8fdb\u800c\u53ef\u4ee5\u63d0\u9ad8\u53c2\u4e0e\u5ea6\u548c\u6536\u5165\u3002<\/li>\n<li><strong>\u66f4\u597d\u7684\u7528\u6237\u53c2\u4e0e\u5ea6\uff1a<\/strong> \u5e94\u7528\u7d22\u5f15\u7684\u53e6\u4e00\u4e2a\u4f18\u52bf\u662f\u5b83\u53ef\u4ee5\u901a\u8fc7\u542f\u7528\u6df1\u5ea6\u94fe\u63a5\u6765\u6539\u5584\u7528\u6237\u4f53\u9a8c\u3002\u5f53\u7528\u6237\u70b9\u51fb\u4e0e\u6df1\u5c42\u94fe\u63a5\u5bf9\u5e94\u7684\u641c\u7d22\u7ed3\u679c\u65f6\uff0c\u4ed6\u4eec\u4f1a\u76f4\u63a5\u88ab\u5e26\u5230\u5e94\u7528\u7a0b\u5e8f\u4e2d\u7684\u7279\u5b9a\u5185\u5bb9\u3002\u8fd9\u6d88\u9664\u4e86\u7528\u6237\u5728\u5e94\u7528\u7a0b\u5e8f\u4e2d\u5bfc\u822a\u4ee5\u67e5\u627e\u6240\u9700\u5185\u5bb9\u7684\u9700\u8981\uff0c\u4ece\u800c\u83b7\u5f97\u66f4\u52a0\u7b80\u5316\u548c\u76f4\u89c2\u7684\u4f53\u9a8c\u3002<\/li>\n<li><strong>\u589e\u52a0\u7684\u5e94\u7528\u4e0b\u8f7d\u91cf\uff1a<\/strong> \u5e94\u7528\u7d22\u5f15\u53ef\u4ee5\u589e\u52a0\u5e94\u7528\u4e0b\u8f7d\u91cf\uff0c\u56e0\u4e3a\u5b83\u4f7f\u7528\u6237\u66f4\u5bb9\u6613\u53d1\u73b0\u5e94\u7528\u5e76\u8bbf\u95ee\u5e94\u7528\u5185\u7684\u76f8\u5173\u5185\u5bb9\u3002\u8fd9\u53ef\u80fd\u4f1a\u5bfc\u81f4\u66f4\u9ad8\u7684\u5e94\u7528\u5546\u5e97\u6392\u540d\u548c\u66f4\u591a\u7684\u81ea\u7136\u4e0b\u8f7d\u3002<\/li>\n<li><strong>\u589e\u52a0\u7528\u6237\u4fdd\u7559\uff1a<\/strong> \u6b64\u5916\uff0c\u5e94\u7528\u7d22\u5f15\u8fd8\u53ef\u4ee5\u5e26\u6765\u66f4\u597d\u7684\u4fdd\u7559\u7387\uff0c\u56e0\u4e3a\u7528\u6237\u66f4\u6709\u53ef\u80fd\u7ee7\u7eed\u4f7f\u7528\u53ef\u4ee5\u8f7b\u677e\u8bbf\u95ee\u6240\u9700\u5185\u5bb9\u7684\u5e94\u7528\u3002\u5b83\u8fd8\u53ef\u4ee5\u589e\u52a0\u6536\u5165\uff0c\u56e0\u4e3a\u5e94\u7528\u7a0b\u5e8f\u5f00\u53d1\u4eba\u5458\u53ef\u4ee5\u901a\u8fc7\u5e94\u7528\u7a0b\u5e8f\u5185\u5e7f\u544a\u3001\u8ba2\u9605\u6a21\u5f0f\u6216\u5e94\u7528\u7a0b\u5e8f\u5185\u8d2d\u4e70\u7b49\u5404\u79cd\u65b9\u6cd5\u5c06\u589e\u52a0\u7684\u6d41\u91cf\u548c\u53c2\u4e0e\u5ea6\u8d27\u5e01\u5316\u3002<\/li>\n<li><strong>\u65b0\u7528\u6237\u89c1\u89e3\uff1a<\/strong> \u5e94\u7528\u7d22\u5f15\u8fd8\u53ef\u4ee5\u5e2e\u52a9\u5f00\u53d1\u4eba\u5458\u901a\u8fc7\u5206\u6790\u6df1\u5165\u4e86\u89e3\u7528\u6237\u884c\u4e3a\u548c\u53c2\u4e0e\u5ea6\u3002\u901a\u8fc7\u5206\u6790\u7528\u6237\u641c\u7d22\u67e5\u8be2\u548c\u4e0e\u5e94\u7528\u7a0b\u5e8f\u7684\u4ea4\u4e92\uff0c\u5f00\u53d1\u4eba\u5458\u53ef\u4ee5\u6df1\u5165\u4e86\u89e3\u7528\u6237\u884c\u4e3a\uff0c\u4ece\u800c\u4e3a\u5e94\u7528\u7a0b\u5e8f\u5f00\u53d1\u548c\u8425\u9500\u7b56\u7565\u63d0\u4f9b\u4fe1\u606f\u3002<\/li>\n<li><strong>\u6539\u8fdb\u7684 App Store \u6392\u540d\uff1a<\/strong> 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items-start gap-4 whitespace-pre-wrap\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p>\u5e94\u7528\u7d22\u5f15\u548c\u6df1\u5ea6\u94fe\u63a5\u662f\u4e24\u79cd\u4e0d\u540c\u7684\u6280\u672f\uff0c\u7528\u4e8e\u4e0d\u540c\u7684\u76ee\u7684\u3002\u5e94\u7528\u7d22\u5f15\u4f7f\u5e94\u7528\u53ef\u4ee5\u5728 Google \u641c\u7d22\u7ed3\u679c\u4e2d\u88ab\u53d1\u73b0\uff0c\u800c\u6df1\u5ea6\u94fe\u63a5\u5141\u8bb8\u7528\u6237\u7ed5\u8fc7\u5e94\u7528\u7684\u4e3b\u5c4f\u5e55\u5e76\u76f4\u63a5\u5bfc\u822a\u5230\u5e94\u7528\u5185\u7684\u6240\u9700\u5185\u5bb9\uff0c\u4ece\u800c\u589e\u5f3a\u4e86\u7528\u6237\u4f53\u9a8c\u3002<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"flex justify-between\">\n<div class=\"text-gray-400 flex self-end lg:self-center justify-center mt-2 gap-3 md:gap-4 lg:gap-1 lg:absolute lg:top-0 lg:translate-x-full lg:right-0 lg:mt-0 lg:pl-2 visible\">\n<p>\u5e94\u7528\u7d22\u5f15\u7684\u4e3b\u8981\u76ee\u6807\u662f\u63d0\u9ad8\u5e94\u7528\u5728 Google \u641c\u7d22\u7ed3\u679c\u4e2d\u7684\u53ef\u89c1\u6027\u548c\u53ef\u53d1\u73b0\u6027\u3002\u8fd9\u662f\u901a\u8fc7\u7d22\u5f15\u5e94\u7528\u7a0b\u5e8f\u4e2d\u7684\u5185\u5bb9\u5e76\u4f7f\u5176\u53ef\u641c\u7d22\u6765\u5b9e\u73b0\u7684\uff0c\u5c31\u50cf\u7f51\u7ad9\u4e0a\u7684\u7f51\u9875\u4e00\u6837\u3002\u76f8\u6bd4\u4e4b\u4e0b\uff0c\u6df1\u5ea6\u94fe\u63a5\u5141\u8bb8\u7528\u6237\u7ed5\u8fc7\u5e94\u7528\u7a0b\u5e8f\u7684\u4e3b\u5c4f\u5e55\u5e76\u76f4\u63a5\u8f6c\u5230\u5e94\u7528\u7a0b\u5e8f\u4e2d\u7684\u7279\u5b9a\u5185\u5bb9\u6216\u529f\u80fd\uff0c\u4ece\u800c\u6539\u5584\u7528\u6237\u4f53\u9a8c\u3002<\/p>\n<p>\u4e4b\u6240\u4ee5\u9700\u8981\u6df1\u5ea6\u94fe\u63a5\uff0c\u662f\u56e0\u4e3a\u5e94\u7528\u7a0b\u5e8f\u7684\u5de5\u4f5c\u65b9\u5f0f\u4e0e\u6d4f\u89c8\u5668\u4e0d\u540c\u3002\u4e0e\u6bcf\u4e2a\u9875\u9762\u90fd\u6709\u552f\u4e00 URL \u7684\u7f51\u9875\u4e0d\u540c\uff0c\u5e94\u7528\u7a0b\u5e8f\u9700\u8981\u7279\u5b9a\u7684\u6df1\u5c42\u94fe\u63a5\uff0c\u8fd9\u4e9b\u94fe\u63a5\u88ab\u914d\u7f6e\u4e3a\u5c06\u7528\u6237\u76f4\u63a5\u5e26\u5230\u5e94\u7528\u7a0b\u5e8f\u5185\u7684\u7279\u5b9a\u4f4d\u7f6e\u3002\u5982\u679c\u6ca1\u6709\u6df1\u5ea6\u94fe\u63a5\uff0c\u7528\u6237\u53ef\u80fd\u5fc5\u987b\u6d4f\u89c8\u591a\u4e2a\u5c4f\u5e55\u624d\u80fd\u5728\u5e94\u7528\u7a0b\u5e8f\u4e2d\u627e\u5230\u6240\u9700\u7684\u5185\u5bb9\u3002<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2>\u5982\u4f55\u4e3a ASO \u5b9e\u65bd App Indexing<\/h2>\n<p>\u4e3a ASO \u5b9e\u65bd\u5e94\u7528\u7d22\u5f15\u9700\u8981\u51e0\u4e2a\u5173\u952e\u6b65\u9aa4\uff1a<\/p>\n<ol>\n<li><strong>\u6df1\u5ea6\u94fe\u63a5\u5b9e\u73b0\uff1a<\/strong> \u7b2c\u4e00\u6b65\u662f\u5728\u5e94\u7528\u7a0b\u5e8f\u5185\u5b9e\u73b0\u6df1\u5c42\u94fe\u63a5\uff0c\u8fd9\u5141\u8bb8\u641c\u7d22\u5f15\u64ce\u5bf9\u5e94\u7528\u7a0b\u5e8f\u5185\u7684\u5185\u5bb9\u8fdb\u884c\u7d22\u5f15\u3002\u6df1\u5c42\u94fe\u63a5\u662f\u6307\u5411\u5e94\u7528\u4e2d\u7279\u5b9a\u5c4f\u5e55\u6216\u5185\u5bb9\u7684\u7279\u5b9a URL\u3002\u901a\u8fc7\u8bbe\u7f6e\u6df1\u5c42\u94fe\u63a5\uff0c\u60a8\u5141\u8bb8\u641c\u7d22\u5f15\u64ce\u4e3a\u60a8\u7684\u5e94\u7528\u7a0b\u5e8f\u4e2d\u7684\u5185\u5bb9\u7f16\u5236\u7d22\u5f15\uff0c\u4f7f\u5176\u66f4\u5bb9\u6613\u88ab\u7528\u6237\u53d1\u73b0\u3002\u6df1\u5c42\u94fe\u63a5\u53ef\u4ee5\u4f7f\u7528\u591a\u79cd\u65b9\u6cd5\u5b9e\u73b0\uff0c\u5305\u62ec URI \u65b9\u6848\u3001Android \u5e94\u7528\u7a0b\u5e8f\u94fe\u63a5\u548c iOS \u901a\u7528\u94fe\u63a5\u3002<\/li>\n<li><strong>\u5c06\u5e94\u7528\u7a0b\u5e8f\u63d0\u4ea4\u7ed9\u641c\u7d22\u5f15\u64ce\uff1a<\/strong> \u6df1\u5ea6\u94fe\u63a5\u5b9e\u65bd\u540e\uff0c\u5e94\u7528\u7a0b\u5e8f\u9700\u8981\u63d0\u4ea4\u7ed9\u641c\u7d22\u5f15\u64ce\u8fdb\u884c\u7d22\u5f15\u3002\u7136\u540e\uff0c\u60a8\u53ef\u4ee5\u5728\u60a8\u7684\u5e94\u7528\u7a0b\u5e8f\u548c\u5305\u542b\u8be5\u5e94\u7528\u7a0b\u5e8f\u5185\u5bb9\u7684\u7f51\u7ad9\u4e4b\u95f4\u521b\u5efa\u5173\u8054\u3002\u8fd9\u6d89\u53ca\u5c06\u5e94\u7528\u7a0b\u5e8f\u7684\u7ad9\u70b9\u5730\u56fe\u63d0\u4ea4\u7ed9 Google Search Console \u548c Bing Webmaster Tools\u3002<\/li>\n<li><strong>\u4f18\u5316\u5e94\u7528\u5185\u5bb9\uff1a<\/strong> \u5e94\u7528\u7d22\u5f15\u4f9d\u8d56\u4e8e\u5e94\u7528\u5185\u5bb9\u7684\u8d28\u91cf\u548c\u76f8\u5173\u6027\u3002\u91cd\u8981\u7684\u662f\u9488\u5bf9\u76f8\u5173\u5173\u952e\u5b57\u548c\u77ed\u8bed\u4f18\u5316\u5e94\u7528\u5185\u5bb9\uff0c\u5e76\u786e\u4fdd\u5185\u5bb9\u8d28\u91cf\u9ad8\u4e14\u4e0e\u7528\u6237\u7684\u641c\u7d22\u610f\u56fe\u76f8\u5173\u3002<\/li>\n<li><strong>\u76d1\u63a7 App Indexing \u6027\u80fd\uff1a<\/strong> \u6700\u540e\uff0c\u76d1\u63a7\u5e94\u7528\u7a0b\u5e8f\u7d22\u5f15\u6027\u80fd\u5e76\u6839\u636e\u9700\u8981\u8fdb\u884c\u8c03\u6574\u5f88\u91cd\u8981\u3002\u8fd9\u6d89\u53ca\u8ddf\u8e2a\u5e94\u7528\u5546\u5e97\u6392\u540d\u3001\u81ea\u7136\u4e0b\u8f7d\u548c\u7528\u6237\u53c2\u4e0e\u5ea6\u6307\u6807\u3002 <span style=\"letter-spacing: 0px;\">\u5728\u60a8\u7684\u5e94\u7528\u7a0b\u5e8f\u548c\u60a8\u7684\u7f51\u7ad9\u4e4b\u95f4\u5efa\u7acb\u6df1\u5c42\u94fe\u63a5\u548c\u5173\u8054\u540e\uff0c\u60a8\u7684\u5e94\u7528\u7a0b\u5e8f\u5c06\u66f4\u5bb9\u6613\u88ab\u641c\u7d22\u4e0e\u60a8\u7684\u5e94\u7528\u7a0b\u5e8f\u76f8\u5173\u5185\u5bb9\u7684\u7528\u6237\u53d1\u73b0\u3002\u8fd9\u53ef\u4ee5\u63d0\u9ad8\u60a8\u5e94\u7528\u7684\u77e5\u540d\u5ea6\u3001\u4e0b\u8f7d\u91cf\u548c\u7528\u6237\u53c2\u4e0e\u5ea6\u3002<\/span><\/li>\n<\/ol>\n<h3>\u8981\u8bf7\u6c42\u60a8\u7684\u5e94\u7528\u7a0b\u5e8f\u4e0e\u60a8\u7684\u7f51\u7ad9\u4e4b\u95f4\u7684\u5173\u8054\uff0c\u8bf7\u6267\u884c\u4ee5\u4e0b\u6b65\u9aa4\uff1a<\/h3>\n<ol>\n<li>\u767b\u5f55 <a href=\"https:\/\/play.google.com\/console\/\" rel=\"nofollow noopener\" target=\"_blank\">\u64ad\u653e\u63a7\u5236\u53f0<\/a> \u5e76\u9009\u62e9\u60a8\u8981\u4e3a\u5176\u8bf7\u6c42\u5173\u8054\u7684\u5e94\u7528\u7a0b\u5e8f\u3002<\/li>\n<li>\u5355\u51fb\u5de6\u4fa7\u83dc\u5355\u4e2d\u7684\u201c\u8bbe\u7f6e\u201d\u9009\u9879\u5361\uff0c\u7136\u540e\u5355\u51fb\u201c\u9ad8\u7ea7\u8bbe\u7f6e\u201d\u3002<\/li>\n<li>\u5728\u201cApp Indexing\u201d\u4e0b\uff0c\u70b9\u51fb\u201c\u6dfb\u52a0\u7f51\u7ad9\u201d\u3002<\/li>\n<li>\u8f93\u5165\u5305\u542b\u5e94\u7528\u7a0b\u5e8f\u5185\u5bb9\u7684\u7f51\u7ad9\u7684\u4e3b\u9875 URL\u3002\u5efa\u8bae\u7701\u7565\u534f\u8bae\uff08HTTP \u6216 HTTPS\uff09\uff0c\u53ea\u5199\u57df\u540d\uff08\u4f8b\u5982\u201cYourapp.com\u201d\uff09\u3002<\/li>\n<li>\u70b9\u51fb\u201c\u53d1\u9001\u9a8c\u8bc1\u8bf7\u6c42\u201d\u3002<\/li>\n<\/ol>\n<p>\u5728\u6b64\u4e4b\u540e\uff0c\u7cfb\u7edf\u4f1a\u5411 Search Console \u4e2d\u7684\u7f51\u7ad9\u6240\u6709\u8005\u53d1\u9001\u8bf7\u6c42\u3002\u5982\u679c Play Console \u548c Search Console \u5e10\u6237\u76f8\u540c\uff0c\u5219\u53ef\u80fd\u4f1a\u7acb\u5373\u81ea\u52a8\u6279\u51c6\u5173\u8054\u3002\u5426\u5219\uff0cSearch Console \u4e2d\u7f51\u7ad9\u7684\u6240\u6709\u8005\u5fc5\u987b\u6279\u51c6\u5efa\u7acb\u5173\u8054\u7684\u8bf7\u6c42\u3002<\/p>\n<h2>App Indexing \u6700\u4f73\u5b9e\u8df5\u6280\u5de7<\/h2>\n<ol>\n<li>\u79fb\u52a8\u7f51\u7ad9\u4f18\u5316\u81f3\u5173\u91cd\u8981\uff0c\u56e0\u4e3a\u641c\u7d22\u5f15\u64ce\u65e0\u6cd5\u76f4\u63a5\u7d22\u5f15\u6765\u81ea\u5e94\u7528\u7a0b\u5e8f\u7684\u5185\u5bb9\u3002<\/li>\n<li>\u4e3a\u786e\u4fdd\u641c\u7d22\u5f15\u64ce\u6b63\u786e\u7d22\u5f15\u60a8\u7684\u5185\u5bb9\uff0c\u8bf7\u5728\u5185\u5bb9\u4e2d\u4f7f\u7528\u6807\u9898\u6807\u7b7e\u548c\u63cf\u8ff0\u6807\u7b7e\uff0c\u5c31\u50cf\u5728\u6807\u51c6 SEO \u5b9e\u8df5\u4e2d\u4e00\u6837\u3002<\/li>\n<li>\u4f60\u7684\u5e94\u7528\u7a0b\u5e8f <a href=\"https:\/\/developer.android.com\/guide\/topics\/manifest\/manifest-intro\" rel=\"nofollow noopener\" target=\"_blank\">\u6e05\u5355.xml<\/a> \u6587\u4ef6\u5fc5\u987b\u914d\u7f6e\u4e3a\u5141\u8bb8\u641c\u7d22\u5f15\u64ce\u6293\u53d6\uff0c\u5e76\u4e14\u901a\u7528\u94fe\u63a5\u5fc5\u987b\u914d\u7f6e\u4e3a\u80fd\u591f\u76f4\u63a5\u4ece\u6d4f\u89c8\u5668\u6253\u5f00\u5e94\u7528\u7a0b\u5e8f\u3002\u6b64\u5916\uff0c\u8bf7\u786e\u4fdd\u60a8\u7684\u5e94\u7528\u7684 <a href=\"https:\/\/developer.apple.com\/documentation\/bundleresources\/entitlements\" rel=\"nofollow noopener\" target=\"_blank\">Entitlements.plist \u6587\u4ef6<\/a> \u5df2\u6b63\u786e\u914d\u7f6e\u4ee5\u652f\u6301\u5728\u8bbe\u5907\u4e0a\u8fd0\u884c\u6240\u9700\u7684\u4efb\u4f55\u7279\u6b8a\u6743\u9650\u3002<\/li>\n<li>\u5728\u542f\u52a8\u4e4b\u524d\uff0c\u8bf7\u786e\u4fdd\u60a8\u7684\u5e94\u7528\u7a0b\u5e8f\u4e2d\u5305\u542b\u7684\u5185\u5bb9\u4e0e\u60a8\u7f51\u7ad9\u4e0a\u7684\u76f8\u5e94\u9875\u9762\u76f4\u63a5\u76f8\u5173\uff0c\u5e76\u5220\u9664\u4efb\u4f55\u59a8\u788d\u5ba2\u6237\u4f53\u9a8c\u7684\u63d2\u9875\u5f0f\u5e7f\u544a\u3002<\/li>\n<li>\u91cd\u8981\u7684\u662f\u8981\u6ce8\u610f\uff0c\u4ec5\u90e8\u7f72\u5177\u6709\u826f\u597d\u5185\u5bb9\u7684\u5e94\u7528\u7a0b\u5e8f\u662f\u4e0d\u591f\u7684\uff1b\u8be5\u5e94\u7528\u7a0b\u5e8f\u5fc5\u987b\u5305\u542b\u4eba\u4eec\u60f3\u8981\u6216\u9700\u8981\u8bbf\u95ee\u7684\u5185\u5bb9\u3002<\/li>\n<li>\u8981\u5c06\u7279\u5b9a\u9875\u9762\u7684\u5e94\u7528\u5185\u5bb9\u7f16\u5165 Google \u7d22\u5f15\uff0c\u60a8\u9700\u8981\u4ece\u76f8\u5e94\u7f51\u9875\u7684 HTML \u6807\u8bb0\u4e2d\u94fe\u63a5\u5230\u5e94\u7528\u7684\u8fd9\u4e00\u90e8\u5206\u3002<\/li>\n<li>\u6216\u8005\uff0c\u60a8\u53ef\u4ee5\u901a\u8fc7\u7f51\u7ad9\u7684\u7ad9\u70b9\u5730\u56fe\u6587\u4ef6\u5c06\u6df1\u5c42\u94fe\u63a5\u76f4\u63a5\u6dfb\u52a0\u5230\u5e94\u7528\u7a0b\u5e8f\u9875\u9762\u3002<\/li>\n<li>\u4e3a\u786e\u4fdd\u641c\u7d22\u5f15\u64ce\u53ef\u4ee5\u627e\u5230\u60a8\u5173\u8054\u7f51\u7ad9\u4e0a\u7684\u5185\u5bb9\uff0c\u8bf7\u786e\u4fdd\u8be5\u5185\u5bb9\u53ef\u4f9b\u641c\u7d22\u5f15\u64ce\u722c\u866b\u4f7f\u7528\u3002<\/li>\n<li>\u4f7f\u7528\u76f8\u5173\u7684\u548c\u63cf\u8ff0\u6027\u7684\u5e94\u7528\u7a0b\u5e8f\u540d\u79f0\u548c\u63cf\u8ff0\uff0c\u5305\u62ec\u641c\u7d22\u5f15\u64ce\u7d22\u5f15\u7684\u76f8\u5173\u5173\u952e\u5b57\u3002<\/li>\n<li>\u4f7f\u7528\u5177\u6709\u89c6\u89c9\u5438\u5f15\u529b\u5e76\u4ee3\u8868\u5e94\u7528\u7a0b\u5e8f\u7279\u6027\u548c\u529f\u80fd\u7684\u72ec\u7279\u5e94\u7528\u7a0b\u5e8f\u56fe\u6807\u548c\u5c4f\u5e55\u622a\u56fe\u3002<\/li>\n<li>\u4e3a iOS \u548c Android \u5e73\u53f0\u5b9e\u65bd\u5e94\u7528\u7a0b\u5e8f\u7d22\u5f15\u4ee5\u8986\u76d6\u66f4\u5e7f\u6cdb\u7684\u53d7\u4f17\u3002<\/li>\n<li>\u4f7f\u7528\u5206\u6790\u5de5\u5177\u8ddf\u8e2a\u5e94\u7528\u5185\u7684\u7528\u6237\u884c\u4e3a\u548c\u53c2\u4e0e\u5ea6\uff0c\u5e76\u4f7f\u7528\u6b64\u6570\u636e\u4f18\u5316\u5e94\u7528\u5185\u5bb9\u5e76\u6539\u5584\u7528\u6237\u4f53\u9a8c\u3002<\/li>\n<li>\u5b9a\u671f\u4f7f\u7528\u65b0\u5185\u5bb9\u3001\u529f\u80fd\u548c\u9519\u8bef\u4fee\u590d\u66f4\u65b0\u5e94\u7528\u7a0b\u5e8f\uff0c\u4ee5\u4fdd\u6301\u7528\u6237\u53c2\u4e0e\u5ea6\u5e76\u63d0\u9ad8\u641c\u7d22\u5f15\u64ce\u6392\u540d\u3002<\/li>\n<li>\u5728\u4e0d\u540c\u7684\u8bbe\u5907\u548c\u64cd\u4f5c\u7cfb\u7edf\u4e0a\u6d4b\u8bd5\u5e94\u7528\u7a0b\u5e8f\uff0c\u4ee5\u786e\u4fdd\u517c\u5bb9\u6027\u548c\u6700\u4f73\u6027\u80fd\u3002<\/li>\n<\/ol>\n<h3>\u6700\u7ec8\u7684\u5e94\u7528\u7d22\u5f15\u601d\u60f3<\/h3>\n<div class=\"group w-full text-gray-800 dark:text-gray-100 border-b border-black\/10 dark:border-gray-900\/50 bg-gray-50 dark:bg-[#444654]\">\n<div class=\"text-base gap-4 md:gap-6 md:max-w-2xl lg:max-w-2xl xl:max-w-3xl p-4 md:py-6 flex lg:px-0 m-auto\">\n<div class=\"relative flex w-[calc(100%-50px)] flex-col gap-1 md:gap-3 lg:w-[calc(100%-115px)]\">\n<div class=\"flex flex-grow flex-col gap-3\">\n<div class=\"min-h-[20px] flex flex-col items-start gap-4 whitespace-pre-wrap\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p>\u5e94\u7528\u7d22\u5f15\u662f\u4e00\u9879\u5f3a\u5927\u7684\u6280\u672f\uff0c\u53ef\u4ee5\u63d0\u9ad8\u5e94\u7528\u5728\u5e94\u7528\u5546\u5e97\u4e2d\u7684\u77e5\u540d\u5ea6\u3001\u53ef\u53d1\u73b0\u6027\u548c\u6392\u540d\u3002\u901a\u8fc7\u4f7f\u641c\u7d22\u5f15\u64ce\u80fd\u591f\u7d22\u5f15\u5e94\u7528\u7a0b\u5e8f\u5185\u7684\u5185\u5bb9\u5e76\u5c06\u5176\u663e\u793a\u5728\u79fb\u52a8\u8bbe\u5907\u7684\u641c\u7d22\u7ed3\u679c\u4e2d\uff0c\u5e94\u7528\u7a0b\u5e8f\u7d22\u5f15\u5141\u8bb8\u7528\u6237\u4ece\u641c\u7d22\u7ed3\u679c\u4e2d\u76f4\u63a5\u8bbf\u95ee\u5e94\u7528\u7a0b\u5e8f\u5185\u7684\u76f8\u5173\u5185\u5bb9\uff0c\u800c\u65e0\u9700\u5148\u6253\u5f00\u5e94\u7528\u7a0b\u5e8f\u3002<\/p>\n<p>\u8fd9\u53ef\u4ee5\u589e\u52a0\u81ea\u7136\u6d41\u91cf\u3001\u66f4\u597d\u7684\u7528\u6237\u53c2\u4e0e\u5ea6\u3001\u66f4\u9ad8\u7684\u5e94\u7528\u5546\u5e97\u6392\u540d\u548c\u66f4\u591a\u7684\u5e94\u7528\u4e0b\u8f7d\u3002\u4e3a ASO \u5b9e\u65bd\u5e94\u7528\u7d22\u5f15\u9700\u8981\u51e0\u4e2a\u5173\u952e\u6b65\u9aa4\uff0c\u5305\u62ec\u6df1\u5ea6\u94fe\u63a5\u5b9e\u65bd\u3001\u5c06\u5e94\u7528\u63d0\u4ea4\u7ed9\u641c\u7d22\u5f15\u64ce\u3001\u4f18\u5316\u5e94\u7528\u5185\u5bb9\u4ee5\u53ca\u76d1\u63a7\u5e94\u7528\u7d22\u5f15\u6027\u80fd\u3002<\/p>\n<p>\u603b\u7684\u6765\u8bf4\uff0c\u5e94\u7528\u7d22\u5f15\u5bf9\u4e8e\u5e0c\u671b\u6539\u8fdb\u5176\u5e94\u7528\u7684 ASO \u5e76\u5728\u5e94\u7528\u5546\u5e97\u4e2d\u83b7\u5f97\u7ade\u4e89\u4f18\u52bf\u7684\u79fb\u52a8\u5f00\u53d1\u4eba\u5458\u548c\u53d1\u884c\u5546\u6765\u8bf4\u53ef\u80fd\u662f\u4e00\u4e2a\u6709\u4ef7\u503c\u7684\u5de5\u5177\u3002<\/p>\n<\/div>\n<p><!--more--><\/p>\n<h4>Next Steps:<\/h4>\n<p><em>As a solo app marketing agency, I&#8217;ve helped over 50 iOS\/Google Play apps achieve their marketing goals with my proven <a href=\"https:\/\/outrankapps.com\/zh_cn\/faq\/what-is-aso-and-why-do-i-need-it-for-my-app\/\">App Store Optimization (ASO)<\/a> and certified Apple Search Ads (ASA) management services. I&#8217;ve earned a #1 ranking on the App Store Games &#8211; Trivia category in under 1 month for DAFUQ, a previously unranked app. Additionally, I&#8217;ve helped six top 100 apps in their categories (Oceanic+, 21Moves, Novel Effect, Dafuq, and Qmee, VPN Proxy) improve their rankings and drive more downloads.<\/em><\/p>\n<p><em>My expertise has also earned me 100% positive reviews on <a href=\"https:\/\/www.linkedin.com\/safety\/go?url=https%3A%2F%2Fwww.upwork.com%2Ffreelancers%2F~01124be4f6a0672adf%3F&amp;trk=flagship-messaging-web&amp;messageThreadUrn=urn%3Ali%3AmessagingThread%3A2-ZTRmNmQ0MDItZmRkZi00M2QwLThiYTMtN2YzZjQwY2UxYWY0XzAxMg%3D%3D&amp;lipi=urn%3Ali%3Apage%3Ad_flagship3_messaging%3B8dHpZPR7Q12CA7M7yy7Ykg%3D%3D\" rel=\"nofollow noopener\" target=\"_blank\">\u5de5\u4f5c<\/a> and <a href=\"https:\/\/www.linkedin.com\/safety\/go?url=https%3A%2F%2Fclutch.co%2Fprofile%2Foutrank-apps&amp;trk=flagship-messaging-web&amp;messageThreadUrn=urn%3Ali%3AmessagingThread%3A2-ZTRmNmQ0MDItZmRkZi00M2QwLThiYTMtN2YzZjQwY2UxYWY0XzAxMg%3D%3D&amp;lipi=urn%3Ali%3Apage%3Ad_flagship3_messaging%3B8dHpZPR7Q12CA7M7yy7Ykg%3D%3D\" rel=\"nofollow noopener\" target=\"_blank\">Clutch<\/a>, where satisfied clients have praised my professionalism, attention to detail, and ability to deliver results. If you&#8217;re looking to take your app&#8217;s visibility and downloads to the next level, I&#8217;m here to help. Schedule a complimentary <a href=\"https:\/\/www.linkedin.com\/safety\/go?url=https%3A%2F%2Fcalendly.com%2Foutrankapps%2F30min&amp;trk=flagship-messaging-web&amp;messageThreadUrn=urn%3Ali%3AmessagingThread%3A2-ZTRmNmQ0MDItZmRkZi00M2QwLThiYTMtN2YzZjQwY2UxYWY0XzAxMg%3D%3D&amp;lipi=urn%3Ali%3Apage%3Ad_flagship3_messaging%3B8dHpZPR7Q12CA7M7yy7Ykg%3D%3D\" rel=\"nofollow noopener\" target=\"_blank\">ASO consultation<\/a> today to learn more about how my services can benefit your app&#8217;s marketing success.<\/em><\/p>\n<p><iframe title=\"Outrank Apps - Mobile App Marketing\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/2JB7aO0XJxk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>App indexing is a technique that enables search engines to index the content within the app and display it in the search results of mobile devices. In this blog post, I will dive deep into the concept of app indexing, its benefits, and how it can be used to improve the ASO and SEO of [&hellip;]<\/p>","protected":false},"author":2,"featured_media":8706,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"_links":{"self":[{"href":"https:\/\/outrankapps.com\/zh_cn\/wp-json\/wp\/v2\/posts\/9648","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/outrankapps.com\/zh_cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/outrankapps.com\/zh_cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/outrankapps.com\/zh_cn\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/outrankapps.com\/zh_cn\/wp-json\/wp\/v2\/comments?post=9648"}],"version-history":[{"count":6,"href":"https:\/\/outrankapps.com\/zh_cn\/wp-json\/wp\/v2\/posts\/9648\/revisions"}],"predecessor-version":[{"id":10020,"href":"https:\/\/outrankapps.com\/zh_cn\/wp-json\/wp\/v2\/posts\/9648\/revisions\/10020"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/outrankapps.com\/zh_cn\/wp-json\/wp\/v2\/media\/8706"}],"wp:attachment":[{"href":"https:\/\/outrankapps.com\/zh_cn\/wp-json\/wp\/v2\/media?parent=9648"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/outrankapps.com\/zh_cn\/wp-json\/wp\/v2\/categories?post=9648"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/outrankapps.com\/zh_cn\/wp-json\/wp\/v2\/tags?post=9648"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}