{"id":9586,"date":"2023-03-23T08:57:23","date_gmt":"2023-03-23T08:57:23","guid":{"rendered":"https:\/\/outrankapps.com\/?p=9586"},"modified":"2023-03-31T12:13:53","modified_gmt":"2023-03-31T12:13:53","slug":"apple-peer-group-benchmarks-app-analytics","status":"publish","type":"post","link":"https:\/\/outrankapps.com\/tr\/apple-peer-group-benchmarks-app-analytics\/","title":{"rendered":"Apple, Uygulama Analiti\u011fine E\u015f Grup Kar\u015f\u0131la\u015ft\u0131rmalar\u0131n\u0131 Tan\u0131t\u0131yor"},"content":{"rendered":"

1 Mart 2023'te Apple, App Analytics'te \u00f6nemli bir g\u00fcncelleme yaparak, Akran Grubu Kar\u015f\u0131la\u015ft\u0131rmalar\u0131<\/a>. Bu g\u00fcncelleme, geli\u015ftiricilerin uygulamalar\u0131n\u0131n performans\u0131n\u0131 App Store'daki benzer uygulamalarla kar\u015f\u0131la\u015ft\u0131rmas\u0131na ve b\u00fcy\u00fcme f\u0131rsatlar\u0131n\u0131 belirleme konusunda daha fazla bilgi edinmesine olanak tan\u0131r.<\/p>\n

Understanding the concept of Peer Group Benchmarks and how to use the data, it provides is essential for developers looking to improve their Uygulama Ma\u011fazas\u0131 Optimizasyonu<\/a> (ASO) strategy. In this article, we’ll take a closer look at what Peer Group Benchmarks are, the metrics available, and how to incorporate them into your ASO strategy.<\/p>\n

Apple E\u015f Grubu Kar\u015f\u0131la\u015ft\u0131rmalar\u0131 nelerdir?<\/h2>\n

Apple'\u0131n E\u015f Grup Kar\u015f\u0131la\u015ft\u0131rmalar\u0131, geli\u015ftiricilere kategoriler, i\u015f modelleri ve indirme hacimleri genelinde uygulamalar i\u00e7in do\u011fru, alakal\u0131 ve gizlili\u011fi koruyan kar\u015f\u0131la\u015ft\u0131rmalar sa\u011flar. Bu yeni \u00f6zellik, bir uygulaman\u0131n benzerlerine k\u0131yasla nas\u0131l performans g\u00f6sterdi\u011fini ve genel pazarda nerede durdu\u011funu anlaman\u0131n bir yolunu sunuyor.<\/p>\n

Mevcut Performans Metrikleri<\/h3>\n

E\u015f Grup Kar\u015f\u0131la\u015ft\u0131rmalar\u0131, geli\u015ftiricilerin uygulamalar\u0131n\u0131n nas\u0131l performans g\u00f6sterdi\u011fine ili\u015fkin i\u00e7g\u00f6r\u00fcler elde etmelerine yard\u0131mc\u0131 olmak i\u00e7in bir dizi performans \u00f6l\u00e7\u00fcm\u00fc sunar. Bunlar \u015funlar\u0131 i\u00e7erir:<\/p>\n

    \n
  1. D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 \u2013 Toplam indirme say\u0131s\u0131n\u0131n benzersiz cihaz g\u00f6sterimlerine b\u00f6l\u00fcm\u00fc.<\/li>\n
  2. \u00d6deme Yapan Kullan\u0131c\u0131 Ba\u015f\u0131na Gelir \u2013 \u00d6deme yapan kullan\u0131c\u0131lara b\u00f6l\u00fcnen toplam gelir (uygulama i\u00e7i sat\u0131n al\u0131mlar dahil).<\/li>\n
  3. Kilitlenme Oran\u0131 \u2013 Toplam oturumlara k\u0131yasla kilitlenme olaylar\u0131n\u0131n oran\u0131.<\/li>\n
  4. 1. G\u00fcn, 7. G\u00fcn ve 28. G\u00fcn Elde Tutma \u2013 Uygulamay\u0131 y\u00fckledikten 1, 7 veya 28 g\u00fcn sonra a\u00e7an etkin cihazlar\u0131n y\u00fczdesi.<\/li>\n<\/ol>\n

    Performans Metrik Filtreleri<\/h3>\n
    \n
    \n
    \n
    \n
    \n

    Performans metrikleri filtrelenebilir uygulama kategorisi, i\u015f modeli ve indirme hacmi gibi \u00e7e\u015fitli fakt\u00f6rlere g\u00f6re. Bu, geli\u015ftiricilerin uygulamalar\u0131n\u0131n performans\u0131n\u0131 benzer \u00f6zelliklere sahip uygulamalarla kar\u015f\u0131la\u015ft\u0131rmas\u0131na ve iyile\u015ftirme alanlar\u0131n\u0131 belirlemesine olanak tan\u0131r.<\/span>Bu filtrelere ek olarak E\u015f Grup Kar\u015f\u0131la\u015ft\u0131rmalar\u0131, performans \u00f6l\u00e7\u00fcmlerine g\u00f6re sizinkine benzer di\u011fer uygulamalar\u0131 \u00f6neren bir "Benzer Uygulamalar" \u00f6zelli\u011fi de sa\u011flar. Bu, potansiyel rakipleri belirlemek ve onlara kar\u015f\u0131 k\u0131yaslama yapmak i\u00e7in yararl\u0131 bir ara\u00e7 olabilir.<\/p>\n

    ASO i\u00e7in E\u015f Grup Kar\u015f\u0131la\u015ft\u0131rmalar\u0131 Nas\u0131l Kullan\u0131l\u0131r?<\/h3>\n

    E\u015f Grup Kar\u015f\u0131la\u015ft\u0131rmalar\u0131n\u0131 ASO stratejinize dahil etmek, uygulaman\u0131z\u0131n pazarda nas\u0131l performans g\u00f6sterdi\u011fine dair i\u00e7g\u00f6r\u00fcler elde etmenin ve b\u00fcy\u00fcme f\u0131rsatlar\u0131n\u0131 belirlemenin g\u00fc\u00e7l\u00fc bir yolu olabilir. \u0130\u015fte nas\u0131l ba\u015flayaca\u011f\u0131n\u0131zla ilgili baz\u0131 ipu\u00e7lar\u0131:<\/p>\n

      \n
    1. Identify your Peer Group:<\/strong> Use the filters available in Peer Group Benchmarks to identify apps in your category, with similar business models and download volumes. These apps are your peer group and will be the ones you compare your app’s performance against.<\/li>\n
    2. Analyze Performance Metrics:<\/strong> Look at how your app is performing against your peer group across various performance metrics. Identify areas where your app is performing well and areas where there is room for improvement. For example, if your app has a low conversion rate compared to your peers, it may be time to re-evaluate your app’s metadata and messaging.<\/li>\n
    3. Benchmark Against Competitors:<\/strong> Use the “Similar Apps” feature to identify competitors and benchmark your app’s performance against theirs. This can provide valuable insights into what your competitors are doing well and where you can improve.<\/li>\n
    4. Optimize Your ASO Strategy:<\/strong> Use the insights gained from Peer Group Benchmarks to optimize your ASO strategy. This may involve updating your app’s metadata, experimenting with new messaging or visuals, or optimizing your app’s conversion funnel.<\/li>\n<\/ol>\n

      Akran Grubu Kar\u015f\u0131la\u015ft\u0131rmalar\u0131n\u0131n Faydalar\u0131<\/h3>\n

      E\u015f Grup Kar\u015f\u0131la\u015ft\u0131rmalar\u0131, uygulamalar\u0131n\u0131n App Store'daki performans\u0131n\u0131 iyile\u015ftirmek isteyen geli\u015ftiricilere \u00e7e\u015fitli avantajlar sunar. Geli\u015ftiriciler, kategoriler, i\u015f modelleri ve indirme hacimleri genelinde uygulamalar i\u00e7in alakal\u0131 ve do\u011fru kar\u015f\u0131la\u015ft\u0131rmalar sa\u011flayarak, uygulamalar\u0131n\u0131n pazarda nerede durdu\u011fu ve benzer uygulamalara k\u0131yasla nas\u0131l performans g\u00f6sterdi\u011fi hakk\u0131nda fikir edinebilir.<\/p>\n

      D\u00f6n\u00fc\u015f\u00fcm oran\u0131, \u00f6deme yapan kullan\u0131c\u0131 ba\u015f\u0131na gelir, kilitlenme oran\u0131 ve elde tutma oran\u0131 gibi performans metriklerinin kullan\u0131labilirli\u011fi sayesinde, geli\u015ftiriciler iyile\u015ftirme alanlar\u0131n\u0131 belirleyebilir ve uygulamalar\u0131n\u0131n performans\u0131n\u0131 optimize etmek i\u00e7in harekete ge\u00e7ebilir. Ayr\u0131ca, performans \u00f6l\u00e7\u00fcmlerini uygulama kategorisine, i\u015f modeline ve indirme hacmine g\u00f6re filtreleme yetene\u011fi, geli\u015ftiricilere uygulamalar\u0131n\u0131n performans\u0131n\u0131 benzer uygulamalarla daha kesin bir \u015fekilde kar\u015f\u0131la\u015ft\u0131rma olana\u011f\u0131 sa\u011flar.<\/p>\n

      Genel olarak E\u015f Grup Kar\u015f\u0131la\u015ft\u0131rmalar\u0131, geli\u015ftiricilere ASO stratejilerini geli\u015ftirmek ve uygulamalar\u0131n\u0131n App Store'daki g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131rmak i\u00e7in g\u00fc\u00e7l\u00fc bir ara\u00e7 sa\u011flar.<\/p>\n

      Benzer Grup Kar\u015f\u0131la\u015ft\u0131rmalar\u0131n\u0131n S\u0131n\u0131rlamalar\u0131<\/h3>\n

      E\u015f Grup Kar\u015f\u0131la\u015ft\u0131rmalar\u0131, geli\u015ftiricilere \u00e7e\u015fitli avantajlar sunarken, baz\u0131 s\u0131n\u0131rlamalar\u0131 oldu\u011funu not etmek \u00f6nemlidir. \u0130lk olarak, E\u015f Grup Kar\u015f\u0131la\u015ft\u0131rmalar\u0131 yaln\u0131zca iOS uygulamalar\u0131 i\u00e7in kullan\u0131labilir ve bu da di\u011fer platformlarda \u00e7al\u0131\u015fan geli\u015ftiriciler i\u00e7in kullan\u0131\u015fl\u0131l\u0131klar\u0131n\u0131 s\u0131n\u0131rlar.<\/p>\n

      \u0130kincisi, E\u015f Grup Kar\u015f\u0131la\u015ft\u0131rmalar\u0131, yaln\u0131zca verilerini Apple ile payla\u015fmay\u0131 se\u00e7en uygulamalar i\u00e7in veri sa\u011flar. Sonu\u00e7 olarak, k\u0131yaslamalar\u0131n do\u011frulu\u011funu s\u0131n\u0131rlayabilen baz\u0131 uygulamalar kar\u015f\u0131la\u015ft\u0131rmaya dahil edilmeyebilir.<\/p>\n

      Son olarak, E\u015f Grup Kar\u015f\u0131la\u015ft\u0131rmalar\u0131, bir uygulaman\u0131n neden belirli alanlarda d\u00fc\u015f\u00fck performans g\u00f6sterebilece\u011fine dair i\u00e7g\u00f6r\u00fc sa\u011flamaz. Geli\u015ftiricilerin, iyile\u015ftirilecek belirli alanlar\u0131 belirlemek i\u00e7in yine de kendi analizlerini ve testlerini yapmalar\u0131 gerekecektir.<\/p>\n

      Bu s\u0131n\u0131rlamalara ra\u011fmen E\u015f Grup Kar\u015f\u0131la\u015ft\u0131rmalar\u0131, uygulamalar\u0131n\u0131n App Store'daki performans\u0131n\u0131 iyile\u015ftirmek isteyen geli\u015ftiriciler i\u00e7in de\u011ferli bir ara\u00e7 olmaya devam ediyor.<\/p>\n

      Son d\u00fc\u015f\u00fcnceler<\/h3>\n

      Apple'\u0131n Peer Group Benchmarks'\u0131 kullan\u0131ma sunmas\u0131, App Analytics i\u00e7in \u00f6nemli bir g\u00fcncellemedir ve geli\u015ftiricilere ASO stratejilerini geli\u015ftirmek i\u00e7in g\u00fc\u00e7l\u00fc ve yeni bir ara\u00e7 sa\u011flar. Uygulaman\u0131z\u0131n performans\u0131n\u0131 pazardaki benzer uygulamalarla kar\u015f\u0131la\u015ft\u0131rarak, uygulaman\u0131z\u0131n nerede durdu\u011funa dair de\u011ferli bilgiler edinebilir ve b\u00fcy\u00fcme f\u0131rsatlar\u0131n\u0131 belirleyebilirsiniz. E\u015f Grup Kar\u015f\u0131la\u015ft\u0131rmalar\u0131n\u0131 ASO stratejinize dahil ederek, uygulaman\u0131z\u0131n performans\u0131n\u0131 optimize edebilir ve App Store'daki g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131rabilirsiniz.<\/p>\n

      App Store Optimization'\u0131n karma\u015f\u0131k d\u00fcnyas\u0131nda gezinmenin, \u00f6zellikle E\u015f Grup Kar\u015f\u0131la\u015ft\u0131rmalar\u0131 gibi yeni g\u00fcncellemelerle bunalt\u0131c\u0131 olabilece\u011fini anl\u0131yoruz. Bu nedenle Outrank Apps, yolun her ad\u0131m\u0131nda size yard\u0131mc\u0131 olmak i\u00e7in burada. uzman ile Uygulama Ma\u011fazas\u0131 Optimizasyonu<\/a> (ASO) rehberli\u011fi sayesinde, uygulaman\u0131z\u0131n App Store'da tam potansiyeline ula\u015ft\u0131\u011f\u0131ndan emin olabilirsiniz.<\/p>\n

      Uygulaman\u0131z\u0131n geride kalmas\u0131na izin vermeyin. Temas etmek Uygulamalar\u0131 Ge\u00e7<\/a> App Store'da uygulaman\u0131z\u0131n performans\u0131n\u0131 art\u0131rman\u0131za yard\u0131mc\u0131 olmak i\u00e7in.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

      On March 1st, 2023, Apple made a significant update to its App Analytics, announcing the introduction of Peer Group Benchmarks. This update allows developers to compare their app’s performance against similar apps in the App Store and gain more insights into identifying growth opportunities. Understanding the concept of Peer Group Benchmarks and how to use […]<\/p>","protected":false},"author":2,"featured_media":9588,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"_links":{"self":[{"href":"https:\/\/outrankapps.com\/tr\/wp-json\/wp\/v2\/posts\/9586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/outrankapps.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/outrankapps.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/outrankapps.com\/tr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/outrankapps.com\/tr\/wp-json\/wp\/v2\/comments?post=9586"}],"version-history":[{"count":3,"href":"https:\/\/outrankapps.com\/tr\/wp-json\/wp\/v2\/posts\/9586\/revisions"}],"predecessor-version":[{"id":9663,"href":"https:\/\/outrankapps.com\/tr\/wp-json\/wp\/v2\/posts\/9586\/revisions\/9663"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/outrankapps.com\/tr\/wp-json\/wp\/v2\/media\/9588"}],"wp:attachment":[{"href":"https:\/\/outrankapps.com\/tr\/wp-json\/wp\/v2\/media?parent=9586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/outrankapps.com\/tr\/wp-json\/wp\/v2\/categories?post=9586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/outrankapps.com\/tr\/wp-json\/wp\/v2\/tags?post=9586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}