{"id":9586,"date":"2023-03-23T08:57:23","date_gmt":"2023-03-23T08:57:23","guid":{"rendered":"https:\/\/outrankapps.com\/?p=9586"},"modified":"2023-03-31T12:13:53","modified_gmt":"2023-03-31T12:13:53","slug":"apple-peer-group-benchmarks-app-analytics","status":"publish","type":"post","link":"https:\/\/outrankapps.com\/sq\/apple-peer-group-benchmarks-app-analytics\/","title":{"rendered":"Apple prezanton standardet e grupit t\u00eb koleg\u00ebve n\u00eb analitik\u00ebn e aplikacioneve"},"content":{"rendered":"

M\u00eb 1 mars 2023, Apple b\u00ebri nj\u00eb p\u00ebrdit\u00ebsim dometh\u00ebn\u00ebs n\u00eb analitik\u00ebn e aplikacioneve t\u00eb saj, duke njoftuar prezantimin e Standardet e grupit t\u00eb koleg\u00ebve<\/a>. Ky p\u00ebrdit\u00ebsim i lejon zhvilluesit t\u00eb krahasojn\u00eb performanc\u00ebn e aplikacionit t\u00eb tyre me aplikacione t\u00eb ngjashme n\u00eb App Store dhe t\u00eb fitojn\u00eb m\u00eb shum\u00eb njohuri n\u00eb identifikimin e mund\u00ebsive t\u00eb rritjes.<\/p>\n

Understanding the concept of Peer Group Benchmarks and how to use the data, it provides is essential for developers looking to improve their Optimizimi i App Store<\/a> (ASO) strategy. In this article, we’ll take a closer look at what Peer Group Benchmarks are, the metrics available, and how to incorporate them into your ASO strategy.<\/p>\n

Cilat jan\u00eb standardet e grupit t\u00eb koleg\u00ebve t\u00eb Apple?<\/h2>\n

Standardet e Grupit Peer t\u00eb Apple u ofrojn\u00eb zhvilluesve krahasime t\u00eb sakta, t\u00eb r\u00ebnd\u00ebsishme dhe q\u00eb ruajn\u00eb privat\u00ebsin\u00eb p\u00ebr aplikacionet n\u00ebp\u00ebr kategori, modele biznesi dhe v\u00ebllime shkarkimesh. Kjo ve\u00e7ori e re ofron nj\u00eb m\u00ebnyr\u00eb p\u00ebr t\u00eb kuptuar se si funksionon nj\u00eb aplikacion n\u00eb krahasim me koleg\u00ebt e tij dhe ku q\u00ebndron n\u00eb tregun e p\u00ebrgjithsh\u00ebm.<\/p>\n

Metrikat e disponueshme t\u00eb performanc\u00ebs<\/h3>\n

Standardet e grupit t\u00eb koleg\u00ebve ofrojn\u00eb nj\u00eb s\u00ebr\u00eb matjesh t\u00eb performanc\u00ebs p\u00ebr t'i ndihmuar zhvilluesit t\u00eb fitojn\u00eb njohuri se si funksionon aplikacioni i tyre. Kjo perfshin:<\/p>\n

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  1. Shkalla e Konvertimit \u2013 Numri i p\u00ebrgjithsh\u00ebm i shkarkimeve i ndar\u00eb me p\u00ebrshtypjet unike t\u00eb pajisjes.<\/li>\n
  2. T\u00eb ardhurat p\u00ebr p\u00ebrdorues q\u00eb paguan \u2013 T\u00eb ardhurat totale (p\u00ebrfshir\u00eb blerjet p\u00ebrmes aplikacionit) t\u00eb ndara sipas p\u00ebrdoruesve q\u00eb paguajn\u00eb.<\/li>\n
  3. Shkalla e p\u00ebrplasjeve - Shkalla e incidenteve t\u00eb p\u00ebrplasjeve n\u00eb krahasim me totalin e seancave.<\/li>\n
  4. Dita 1, Dita 7 dhe Dita 28 Mbajtja \u2013 P\u00ebrqindja e pajisjeve aktive q\u00eb hap\u00ebn aplikacionin 1, 7 ose 28 dit\u00eb pas instalimit.<\/li>\n<\/ol>\n

    Filtrat e matjeve t\u00eb performanc\u00ebs<\/h3>\n
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    \n
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    \n
    \n

    Metrikat e performanc\u00ebs mund t\u00eb filtrohen nga nj\u00eb s\u00ebr\u00eb faktor\u00ebsh, duke p\u00ebrfshir\u00eb kategorin\u00eb e aplikacionit, modelin e biznesit dhe v\u00ebllimin e shkarkimit. Kjo i lejon zhvilluesit t\u00eb krahasojn\u00eb performanc\u00ebn e aplikacionit t\u00eb tyre me aplikacionet me karakteristika t\u00eb ngjashme dhe t\u00eb identifikojn\u00eb fushat p\u00ebr p\u00ebrmir\u00ebsim.<\/span>P\u00ebrve\u00e7 k\u00ebtyre filtrave, standardet e grupit t\u00eb koleg\u00ebve ofrojn\u00eb gjithashtu nj\u00eb ve\u00e7ori "Aplikacione t\u00eb ngjashme", e cila sugjeron aplikacione t\u00eb tjera q\u00eb jan\u00eb t\u00eb ngjashme me tuajat bazuar n\u00eb matjet e tyre t\u00eb performanc\u00ebs. Ky mund t\u00eb jet\u00eb nj\u00eb mjet i dobish\u00ebm p\u00ebr identifikimin e konkurrent\u00ebve t\u00eb mundsh\u00ebm dhe krahasimin ndaj tyre.<\/p>\n

    Si t\u00eb p\u00ebrdorni standardet e grupit t\u00eb koleg\u00ebve p\u00ebr ASO<\/h3>\n

    P\u00ebrfshirja e standardeve t\u00eb grupit t\u00eb koleg\u00ebve n\u00eb strategjin\u00eb tuaj ASO mund t\u00eb jet\u00eb nj\u00eb m\u00ebnyr\u00eb e fuqishme p\u00ebr t\u00eb fituar njohuri se si po performon aplikacioni juaj n\u00eb treg dhe p\u00ebr t\u00eb identifikuar mund\u00ebsit\u00eb p\u00ebr rritje. K\u00ebtu jan\u00eb disa k\u00ebshilla se si t\u00eb filloni:<\/p>\n

      \n
    1. Identify your Peer Group:<\/strong> Use the filters available in Peer Group Benchmarks to identify apps in your category, with similar business models and download volumes. These apps are your peer group and will be the ones you compare your app’s performance against.<\/li>\n
    2. Analyze Performance Metrics:<\/strong> Look at how your app is performing against your peer group across various performance metrics. Identify areas where your app is performing well and areas where there is room for improvement. For example, if your app has a low conversion rate compared to your peers, it may be time to re-evaluate your app’s metadata and messaging.<\/li>\n
    3. Benchmark Against Competitors:<\/strong> Use the “Similar Apps” feature to identify competitors and benchmark your app’s performance against theirs. This can provide valuable insights into what your competitors are doing well and where you can improve.<\/li>\n
    4. Optimize Your ASO Strategy:<\/strong> Use the insights gained from Peer Group Benchmarks to optimize your ASO strategy. This may involve updating your app’s metadata, experimenting with new messaging or visuals, or optimizing your app’s conversion funnel.<\/li>\n<\/ol>\n

      P\u00ebrfitimet e standardeve t\u00eb grupit t\u00eb koleg\u00ebve<\/h3>\n

      Standardet e grupit t\u00eb koleg\u00ebve ofrojn\u00eb disa p\u00ebrfitime p\u00ebr zhvilluesit q\u00eb k\u00ebrkojn\u00eb t\u00eb p\u00ebrmir\u00ebsojn\u00eb performanc\u00ebn e aplikacionit t\u00eb tyre n\u00eb App Store. Duke ofruar krahasime p\u00ebrkat\u00ebse dhe t\u00eb sakta p\u00ebr aplikacionet n\u00eb t\u00eb gjitha kategorit\u00eb, modelet e biznesit dhe v\u00ebllimet e shkarkimeve, zhvilluesit mund t\u00eb fitojn\u00eb njohuri se ku q\u00ebndron aplikacioni i tyre n\u00eb treg dhe si funksionon ai n\u00eb krahasim me aplikacione t\u00eb ngjashme.<\/p>\n

      Me disponueshm\u00ebrin\u00eb e matjeve t\u00eb performanc\u00ebs, si p.sh. norma e konvertimit, t\u00eb ardhurat p\u00ebr p\u00ebrdorues q\u00eb paguan, shkalla e p\u00ebrplasjes dhe niveli i mbajtjes, zhvilluesit mund t\u00eb identifikojn\u00eb fushat p\u00ebr p\u00ebrmir\u00ebsim dhe t\u00eb nd\u00ebrmarrin veprime p\u00ebr t\u00eb optimizuar performanc\u00ebn e aplikacionit t\u00eb tyre. P\u00ebr m\u00eb tep\u00ebr, aft\u00ebsia p\u00ebr t\u00eb filtruar matjet e performanc\u00ebs sipas kategoris\u00eb s\u00eb aplikacionit, modelit t\u00eb biznesit dhe v\u00ebllimit t\u00eb shkarkimit u ofron zhvilluesve nj\u00eb krahasim m\u00eb t\u00eb sakt\u00eb t\u00eb performanc\u00ebs s\u00eb aplikacionit t\u00eb tyre ndaj aplikacioneve t\u00eb ngjashme.<\/p>\n

      N\u00eb p\u00ebrgjith\u00ebsi, Standardet e Grupit Peer u ofrojn\u00eb zhvilluesve nj\u00eb mjet t\u00eb fuqish\u00ebm p\u00ebr t\u00eb p\u00ebrmir\u00ebsuar strategjin\u00eb e tyre ASO dhe p\u00ebr t\u00eb rritur dukshm\u00ebrin\u00eb e aplikacionit t\u00eb tyre n\u00eb App Store.<\/p>\n

      Kufizimet e standardeve t\u00eb grupit t\u00eb koleg\u00ebve<\/h3>\n

      Nd\u00ebrsa Standardet e Grupit Peer ofrojn\u00eb disa p\u00ebrfitime p\u00ebr zhvilluesit, \u00ebsht\u00eb e r\u00ebnd\u00ebsishme t\u00eb theksohet se ato kan\u00eb disa kufizime. S\u00eb pari, Standardet e Grupit Peer jan\u00eb t\u00eb disponueshme vet\u00ebm p\u00ebr aplikacionet iOS, gj\u00eb q\u00eb kufizon dobin\u00eb e tyre p\u00ebr zhvilluesit q\u00eb punojn\u00eb n\u00eb platforma t\u00eb tjera.<\/p>\n

      S\u00eb dyti, Standardet e Grupit Peer ofrojn\u00eb t\u00eb dh\u00ebna vet\u00ebm p\u00ebr aplikacionet q\u00eb kan\u00eb zgjedhur t\u00eb ndajn\u00eb t\u00eb dh\u00ebnat e tyre me Apple. Si rezultat, disa aplikacione mund t\u00eb mos p\u00ebrfshihen n\u00eb krahasim, gj\u00eb q\u00eb mund t\u00eb kufizoj\u00eb sakt\u00ebsin\u00eb e standardeve.<\/p>\n

      S\u00eb fundi, standardet e grupit t\u00eb koleg\u00ebve nuk japin njohuri se pse nj\u00eb aplikacion mund t\u00eb mos ket\u00eb performanc\u00eb t\u00eb dob\u00ebt n\u00eb fusha t\u00eb caktuara. Zhvilluesit do t\u00eb duhet ende t\u00eb kryejn\u00eb analizat dhe testimet e tyre p\u00ebr t\u00eb identifikuar fusha specifike p\u00ebr p\u00ebrmir\u00ebsim.<\/p>\n

      Pavar\u00ebsisht k\u00ebtyre kufizimeve, standardet e grupit t\u00eb koleg\u00ebve mbeten nj\u00eb mjet i vlefsh\u00ebm p\u00ebr zhvilluesit q\u00eb k\u00ebrkojn\u00eb t\u00eb p\u00ebrmir\u00ebsojn\u00eb performanc\u00ebn e aplikacionit t\u00eb tyre n\u00eb App Store.<\/p>\n

      Mendimet P\u00ebrfundimtare<\/h3>\n

      Prezantimi i "Peer Group Benchmarks" nga Apple \u00ebsht\u00eb nj\u00eb p\u00ebrdit\u00ebsim dometh\u00ebn\u00ebs p\u00ebr "App Analytics" dhe u ofron zhvilluesve nj\u00eb mjet t\u00eb ri t\u00eb fuqish\u00ebm p\u00ebr t\u00eb p\u00ebrmir\u00ebsuar strategjin\u00eb e tyre ASO. Duke krahasuar performanc\u00ebn e aplikacionit tuaj me aplikacione t\u00eb ngjashme n\u00eb treg, mund t\u00eb fitoni njohuri t\u00eb vlefshme se ku q\u00ebndron aplikacioni juaj dhe t\u00eb identifikoni mund\u00ebsit\u00eb p\u00ebr rritje. Duke p\u00ebrfshir\u00eb standardet e grupit t\u00eb koleg\u00ebve n\u00eb strategjin\u00eb tuaj ASO, ju mund t\u00eb optimizoni performanc\u00ebn e aplikacionit tuaj dhe t\u00eb rrisni dukshm\u00ebrin\u00eb e tij n\u00eb App Store.<\/p>\n

      Ne e kuptojm\u00eb se lundrimi n\u00eb bot\u00ebn komplekse t\u00eb Optimizimit t\u00eb App Store mund t\u00eb jet\u00eb d\u00ebrrmuese, ve\u00e7an\u00ebrisht me p\u00ebrdit\u00ebsimet e reja si standardet e grupit t\u00eb koleg\u00ebve. Kjo \u00ebsht\u00eb arsyeja pse Outrank Apps \u00ebsht\u00eb k\u00ebtu p\u00ebr t'ju ndihmuar n\u00eb \u00e7do hap t\u00eb rrug\u00ebs. Me ekspert Optimizimi i App Store<\/a> (ASO), mund t\u00eb jeni i sigurt se aplikacioni juaj po arrin potencialin e tij t\u00eb plot\u00eb n\u00eb App Store.<\/p>\n

      Mos lejoni q\u00eb aplikacioni juaj t\u00eb mbetet pas. Kontaktoni Aplikacionet m\u00eb t\u00eb larta<\/a> p\u00ebr t'ju ndihmuar t\u00eb p\u00ebrmir\u00ebsoni performanc\u00ebn e aplikacionit tuaj n\u00eb App Store.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

      On March 1st, 2023, Apple made a significant update to its App Analytics, announcing the introduction of Peer Group Benchmarks. This update allows developers to compare their app’s performance against similar apps in the App Store and gain more insights into identifying growth opportunities. Understanding the concept of Peer Group Benchmarks and how to use […]<\/p>","protected":false},"author":2,"featured_media":9588,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"_links":{"self":[{"href":"https:\/\/outrankapps.com\/sq\/wp-json\/wp\/v2\/posts\/9586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/outrankapps.com\/sq\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/outrankapps.com\/sq\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/outrankapps.com\/sq\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/outrankapps.com\/sq\/wp-json\/wp\/v2\/comments?post=9586"}],"version-history":[{"count":3,"href":"https:\/\/outrankapps.com\/sq\/wp-json\/wp\/v2\/posts\/9586\/revisions"}],"predecessor-version":[{"id":9663,"href":"https:\/\/outrankapps.com\/sq\/wp-json\/wp\/v2\/posts\/9586\/revisions\/9663"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/outrankapps.com\/sq\/wp-json\/wp\/v2\/media\/9588"}],"wp:attachment":[{"href":"https:\/\/outrankapps.com\/sq\/wp-json\/wp\/v2\/media?parent=9586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/outrankapps.com\/sq\/wp-json\/wp\/v2\/categories?post=9586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/outrankapps.com\/sq\/wp-json\/wp\/v2\/tags?post=9586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}