{"id":9586,"date":"2023-03-23T08:57:23","date_gmt":"2023-03-23T08:57:23","guid":{"rendered":"https:\/\/outrankapps.com\/?p=9586"},"modified":"2023-03-31T12:13:53","modified_gmt":"2023-03-31T12:13:53","slug":"apple-peer-group-benchmarks-app-analytics","status":"publish","type":"post","link":"https:\/\/outrankapps.com\/sk\/apple-peer-group-benchmarks-app-analytics\/","title":{"rendered":"Apple predstavuje benchmarky partnersk\u00fdch skup\u00edn do anal\u00fdzy aplik\u00e1ci\u00ed"},"content":{"rendered":"

D\u0148a 1. marca 2023 spolo\u010dnos\u0165 Apple vykonala v\u00fdznamn\u00fa aktualiz\u00e1ciu svojej anal\u00fdzy aplik\u00e1ci\u00ed a ozn\u00e1mila zavedenie Benchmarky rovesn\u00edckych skup\u00edn<\/a>. T\u00e1to aktualiz\u00e1cia umo\u017e\u0148uje v\u00fdvoj\u00e1rom porovna\u0165 v\u00fdkonnos\u0165 ich aplik\u00e1ci\u00ed s podobn\u00fdmi aplik\u00e1ciami v App Store a z\u00edska\u0165 viac inform\u00e1ci\u00ed o identifik\u00e1cii pr\u00edle\u017eitost\u00ed na rast.<\/p>\n

Understanding the concept of Peer Group Benchmarks and how to use the data, it provides is essential for developers looking to improve their Optimaliz\u00e1cia App Store<\/a> (ASO) strategy. In this article, we’ll take a closer look at what Peer Group Benchmarks are, the metrics available, and how to incorporate them into your ASO strategy.<\/p>\n

\u010co s\u00fa benchmarky Apple Peer Group?<\/h2>\n

Apple Peer Group Benchmarks poskytuje v\u00fdvoj\u00e1rom presn\u00e9, relevantn\u00e9 a s\u00fakromie chr\u00e1niace porovnania pre aplik\u00e1cie naprie\u010d kateg\u00f3riami, obchodn\u00fdmi modelmi a objemami s\u0165ahovania. T\u00e1to nov\u00e1 funkcia pon\u00faka sp\u00f4sob, ako pochopi\u0165, ak\u00fa v\u00fdkonnos\u0165 m\u00e1 aplik\u00e1cia v porovnan\u00ed s jej rovesn\u00edkmi a kde sa nach\u00e1dza na celkovom trhu.<\/p>\n

Dostupn\u00e9 metriky v\u00fdkonnosti<\/h3>\n

Porovnania partnersk\u00fdch skup\u00edn pon\u00fakaj\u00fa cel\u00fd rad metr\u00edk v\u00fdkonnosti, ktor\u00e9 v\u00fdvoj\u00e1rom pom\u00e1haj\u00fa z\u00edska\u0165 preh\u013ead o v\u00fdkonnosti ich aplik\u00e1cie. Tie obsahuj\u00fa:<\/p>\n

    \n
  1. Miera konverzie \u2013 celkov\u00fd po\u010det stiahnut\u00ed vydelen\u00fd po\u010dtom zobrazen\u00ed na zariaden\u00ed.<\/li>\n
  2. V\u00fdnosy na platiaceho pou\u017e\u00edvate\u013ea \u2013 celkov\u00e9 v\u00fdnosy (vr\u00e1tane n\u00e1kupov v aplik\u00e1cii) vydelen\u00e9 platiacimi pou\u017e\u00edvate\u013emi.<\/li>\n
  3. Miera zlyhan\u00ed \u2013 miera v\u00fdskytu zlyhan\u00ed v porovnan\u00ed s celkov\u00fdm po\u010dtom rel\u00e1ci\u00ed.<\/li>\n
  4. De\u0148 1, De\u0148 7 a De\u0148 28 Udr\u017eanie \u2013 Percento akt\u00edvnych zariaden\u00ed, ktor\u00e9 otvorili aplik\u00e1ciu 1, 7 alebo 28 dn\u00ed po in\u0161tal\u00e1cii.<\/li>\n<\/ol>\n

    Filtre metr\u00edk v\u00fdkonnosti<\/h3>\n
    \n
    \n
    \n
    \n
    \n

    Metriky v\u00fdkonnosti je mo\u017en\u00e9 filtrova\u0165 r\u00f4znymi faktormi vr\u00e1tane kateg\u00f3rie aplik\u00e1cie, obchodn\u00e9ho modelu a objemu s\u0165ahovania. To umo\u017e\u0148uje v\u00fdvoj\u00e1rom porovna\u0165 v\u00fdkon svojej aplik\u00e1cie s aplik\u00e1ciami s podobn\u00fdmi charakteristikami a identifikova\u0165 oblasti na zlep\u0161enie.<\/span>Okrem t\u00fdchto filtrov poskytuj\u00fa benchmarky Peer Group aj funkciu \u201ePodobn\u00e9 aplik\u00e1cie\u201c, ktor\u00e1 navrhuje \u010fal\u0161ie aplik\u00e1cie, ktor\u00e9 s\u00fa podobn\u00e9 va\u0161im na z\u00e1klade ich metr\u00edk v\u00fdkonnosti. M\u00f4\u017ee to by\u0165 u\u017eito\u010dn\u00fd n\u00e1stroj na identifik\u00e1ciu potenci\u00e1lnych konkurentov a porovn\u00e1vanie s nimi.<\/p>\n

    Ako pou\u017e\u00edva\u0165 benchmarky peer skupiny pre ASO<\/h3>\n

    Za\u010dlenenie benchmarkov Peer Group Benchmarks do va\u0161ej strat\u00e9gie ASO m\u00f4\u017ee by\u0165 \u00fa\u010dinn\u00fdm sp\u00f4sobom, ako z\u00edska\u0165 preh\u013ead o v\u00fdkonnosti va\u0161ej aplik\u00e1cie na trhu a identifikova\u0165 pr\u00edle\u017eitosti na rast. Tu je nieko\u013eko tipov, ako za\u010da\u0165:<\/p>\n

      \n
    1. Identify your Peer Group:<\/strong> Use the filters available in Peer Group Benchmarks to identify apps in your category, with similar business models and download volumes. These apps are your peer group and will be the ones you compare your app’s performance against.<\/li>\n
    2. Analyze Performance Metrics:<\/strong> Look at how your app is performing against your peer group across various performance metrics. Identify areas where your app is performing well and areas where there is room for improvement. For example, if your app has a low conversion rate compared to your peers, it may be time to re-evaluate your app’s metadata and messaging.<\/li>\n
    3. Benchmark Against Competitors:<\/strong> Use the “Similar Apps” feature to identify competitors and benchmark your app’s performance against theirs. This can provide valuable insights into what your competitors are doing well and where you can improve.<\/li>\n
    4. Optimize Your ASO Strategy:<\/strong> Use the insights gained from Peer Group Benchmarks to optimize your ASO strategy. This may involve updating your app’s metadata, experimenting with new messaging or visuals, or optimizing your app’s conversion funnel.<\/li>\n<\/ol>\n

      V\u00fdhody benchmarkov partnersk\u00fdch skup\u00edn<\/h3>\n

      Porovnania partnersk\u00fdch skup\u00edn pon\u00fakaj\u00fa nieko\u013eko v\u00fdhod pre v\u00fdvoj\u00e1rov, ktor\u00ed chc\u00fa zlep\u0161i\u0165 v\u00fdkon svojej aplik\u00e1cie v obchode App Store. Poskytnut\u00edm relevantn\u00fdch a presn\u00fdch porovnan\u00ed aplik\u00e1ci\u00ed naprie\u010d kateg\u00f3riami, obchodn\u00fdmi modelmi a objemami stiahnut\u00ed m\u00f4\u017eu v\u00fdvoj\u00e1ri z\u00edska\u0165 preh\u013ead o tom, kde ich aplik\u00e1cia stoj\u00ed na trhu a ako sa jej dar\u00ed v porovnan\u00ed s podobn\u00fdmi aplik\u00e1ciami.<\/p>\n

      V\u010faka dostupnosti metr\u00edk v\u00fdkonnosti, ako je miera konverzie, v\u00fdnosy na platiaceho pou\u017e\u00edvate\u013ea, miera zlyhan\u00ed a miera udr\u017eania, m\u00f4\u017eu v\u00fdvoj\u00e1ri identifikova\u0165 oblasti, ktor\u00e9 je potrebn\u00e9 zlep\u0161i\u0165, a podnikn\u00fa\u0165 kroky na optimaliz\u00e1ciu v\u00fdkonu svojej aplik\u00e1cie. Okrem toho mo\u017enos\u0165 filtrova\u0165 metriky v\u00fdkonu pod\u013ea kateg\u00f3rie aplik\u00e1cie, obchodn\u00e9ho modelu a objemu s\u0165ahovania poskytuje v\u00fdvoj\u00e1rom presnej\u0161ie porovnanie v\u00fdkonu ich aplik\u00e1cie s podobn\u00fdmi aplik\u00e1ciami.<\/p>\n

      Celkovo vzat\u00e9, Peer Group Benchmarks poskytuj\u00fa v\u00fdvoj\u00e1rom v\u00fdkonn\u00fd n\u00e1stroj na zlep\u0161enie ich strat\u00e9gie ASO a zv\u00fd\u0161enie vidite\u013enosti ich aplik\u00e1cie v App Store.<\/p>\n

      Obmedzenia benchmarkov Peer Group<\/h3>\n

      Zatia\u013e \u010do benchmarky Peer Group pon\u00fakaj\u00fa v\u00fdvoj\u00e1rom nieko\u013eko v\u00fdhod, je d\u00f4le\u017eit\u00e9 poznamena\u0165, \u017ee maj\u00fa ur\u010dit\u00e9 obmedzenia. Po prv\u00e9, Peer Group Benchmarks s\u00fa dostupn\u00e9 iba pre aplik\u00e1cie pre iOS, \u010do obmedzuje ich u\u017eito\u010dnos\u0165 pre v\u00fdvoj\u00e1rov pracuj\u00facich na in\u00fdch platform\u00e1ch.<\/p>\n

      Po druh\u00e9, Peer Group Benchmarks poskytuj\u00fa \u00fadaje iba pre aplik\u00e1cie, ktor\u00e9 sa rozhodli zdie\u013ea\u0165 svoje \u00fadaje so spolo\u010dnos\u0165ou Apple. V d\u00f4sledku toho niektor\u00e9 aplik\u00e1cie nemusia by\u0165 zahrnut\u00e9 do porovnania, \u010do m\u00f4\u017ee obmedzi\u0165 presnos\u0165 benchmarkov.<\/p>\n

      A napokon, porovn\u00e1vacie skupiny Peer Group neposkytuj\u00fa inform\u00e1cie o tom, pre\u010do m\u00f4\u017ee ma\u0165 aplik\u00e1cia v ur\u010dit\u00fdch oblastiach nedostato\u010dn\u00fa v\u00fdkonnos\u0165. V\u00fdvoj\u00e1ri bud\u00fa musie\u0165 st\u00e1le vykon\u00e1va\u0165 vlastn\u00fa anal\u00fdzu a testovanie, aby identifikovali konkr\u00e9tne oblasti na zlep\u0161enie.<\/p>\n

      Napriek t\u00fdmto obmedzeniam zost\u00e1vaj\u00fa Peer Group Benchmarks cenn\u00fdm n\u00e1strojom pre v\u00fdvoj\u00e1rov, ktor\u00ed chc\u00fa zlep\u0161i\u0165 v\u00fdkon svojej aplik\u00e1cie v App Store.<\/p>\n

      Z\u00e1vere\u010dn\u00e9 my\u0161lienky<\/h3>\n

      Predstavenie Peer Group Benchmarks od spolo\u010dnosti Apple je v\u00fdznamnou aktualiz\u00e1ciou slu\u017eby App Analytics a poskytuje v\u00fdvoj\u00e1rom nov\u00fd v\u00fdkonn\u00fd n\u00e1stroj na zlep\u0161enie ich strat\u00e9gie ASO. Porovnan\u00edm v\u00fdkonnosti svojej aplik\u00e1cie s podobn\u00fdmi aplik\u00e1ciami na trhu m\u00f4\u017eete z\u00edska\u0165 cenn\u00e9 inform\u00e1cie o tom, kde sa va\u0161a aplik\u00e1cia nach\u00e1dza, a identifikova\u0165 pr\u00edle\u017eitosti na rast. Za\u010dlenen\u00edm Peer Group Benchmarks do va\u0161ej strat\u00e9gie ASO m\u00f4\u017eete optimalizova\u0165 v\u00fdkon svojej aplik\u00e1cie a zv\u00fd\u0161i\u0165 jej vidite\u013enos\u0165 v App Store.<\/p>\n

      Ch\u00e1peme, \u017ee orient\u00e1cia v zlo\u017eitom svete optimaliz\u00e1cie App Store m\u00f4\u017ee by\u0165 zdrvuj\u00faca, najm\u00e4 s nov\u00fdmi aktualiz\u00e1ciami, ako s\u00fa benchmarky Peer Group. Preto je tu Outrank Apps, aby v\u00e1m pomohol na ka\u017edom kroku. S odborn\u00edkom Optimaliz\u00e1cia App Store<\/a> (ASO), m\u00f4\u017eete si by\u0165 ist\u00ed, \u017ee va\u0161a aplik\u00e1cia vyu\u017e\u00edva svoj pln\u00fd potenci\u00e1l v App Store.<\/p>\n

      Nedovo\u013ete, aby va\u0161a aplik\u00e1cia zostala pozadu. Kontakt Predbehn\u00fa\u0165 aplik\u00e1cie<\/a> ktor\u00e9 v\u00e1m pom\u00f4\u017eu zlep\u0161i\u0165 v\u00fdkon va\u0161ej aplik\u00e1cie v App Store.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

      On March 1st, 2023, Apple made a significant update to its App Analytics, announcing the introduction of Peer Group Benchmarks. This update allows developers to compare their app’s performance against similar apps in the App Store and gain more insights into identifying growth opportunities. Understanding the concept of Peer Group Benchmarks and how to use […]<\/p>","protected":false},"author":2,"featured_media":9588,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"_links":{"self":[{"href":"https:\/\/outrankapps.com\/sk\/wp-json\/wp\/v2\/posts\/9586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/outrankapps.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/outrankapps.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/outrankapps.com\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/outrankapps.com\/sk\/wp-json\/wp\/v2\/comments?post=9586"}],"version-history":[{"count":3,"href":"https:\/\/outrankapps.com\/sk\/wp-json\/wp\/v2\/posts\/9586\/revisions"}],"predecessor-version":[{"id":9663,"href":"https:\/\/outrankapps.com\/sk\/wp-json\/wp\/v2\/posts\/9586\/revisions\/9663"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/outrankapps.com\/sk\/wp-json\/wp\/v2\/media\/9588"}],"wp:attachment":[{"href":"https:\/\/outrankapps.com\/sk\/wp-json\/wp\/v2\/media?parent=9586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/outrankapps.com\/sk\/wp-json\/wp\/v2\/categories?post=9586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/outrankapps.com\/sk\/wp-json\/wp\/v2\/tags?post=9586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}