{"id":9586,"date":"2023-03-23T08:57:23","date_gmt":"2023-03-23T08:57:23","guid":{"rendered":"https:\/\/outrankapps.com\/?p=9586"},"modified":"2023-03-31T12:13:53","modified_gmt":"2023-03-31T12:13:53","slug":"apple-peer-group-benchmarks-app-analytics","status":"publish","type":"post","link":"https:\/\/outrankapps.com\/ro\/apple-peer-group-benchmarks-app-analytics\/","title":{"rendered":"Apple introduce Benchmarks peer Group \u00een App Analytics"},"content":{"rendered":"

La 1 martie 2023, Apple a f\u0103cut o actualizare semnificativ\u0103 a App Analytics, anun\u021b\u00e2nd introducerea Benchmarkuri ale grupului de egali<\/a>. Aceast\u0103 actualizare permite dezvoltatorilor s\u0103 compare performan\u021ba aplica\u021biei lor cu aplica\u021biile similare din App Store \u0219i s\u0103 ob\u021bin\u0103 mai multe informa\u021bii despre identificarea oportunit\u0103\u021bilor de cre\u0219tere.<\/p>\n

Understanding the concept of Peer Group Benchmarks and how to use the data, it provides is essential for developers looking to improve their Optimizare App Store<\/a> (ASO) strategy. In this article, we’ll take a closer look at what Peer Group Benchmarks are, the metrics available, and how to incorporate them into your ASO strategy.<\/p>\n

Ce sunt Benchmark-urile Apple Peer Group?<\/h2>\n

Peer Group Benchmarks de la Apple ofer\u0103 dezvoltatorilor compara\u021bii precise, relevante \u0219i care p\u0103streaz\u0103 confiden\u021bialitatea pentru aplica\u021bii pe categorii, modele de afaceri \u0219i volume de desc\u0103rcare. Aceast\u0103 nou\u0103 caracteristic\u0103 ofer\u0103 o modalitate de a \u00een\u021belege cum func\u021bioneaz\u0103 o aplica\u021bie \u00een compara\u021bie cu echivalentii s\u0103i \u0219i unde se afl\u0103 pe pia\u021ba general\u0103.<\/p>\n

Valori de performan\u021b\u0103 disponibile<\/h3>\n

Peer Group Benchmarks ofer\u0103 o gam\u0103 larg\u0103 de valori de performan\u021b\u0103 pentru a ajuta dezvoltatorii s\u0103 ob\u021bin\u0103 informa\u021bii despre performan\u021ba aplica\u021biei lor. Acestea includ:<\/p>\n

    \n
  1. Rata de conversie \u2013 Num\u0103rul total de desc\u0103rc\u0103ri \u00eemp\u0103r\u021bit la afi\u0219\u0103rile unice ale dispozitivului.<\/li>\n
  2. \u00cencas\u0103ri per utilizator pl\u0103titor \u2013 \u00cencas\u0103rile totale (inclusiv achizi\u021biile \u00een aplica\u021bie) \u00eemp\u0103r\u021bite la utilizatorii pl\u0103titori.<\/li>\n
  3. Rata de blocare \u2013 Rata de apari\u021bii a accidentelor \u00een compara\u021bie cu num\u0103rul total de sesiuni.<\/li>\n
  4. Reten\u021bie \u00een ziua 1, ziua 7 \u0219i ziua 28 \u2013 procentul de dispozitive active care au deschis aplica\u021bia la 1, 7 sau 28 de zile dup\u0103 instalare.<\/li>\n<\/ol>\n

    Filtre pentru valorile de performan\u021b\u0103<\/h3>\n
    \n
    \n
    \n
    \n
    \n

    Valorile de performan\u021b\u0103 pot fi filtrate de o varietate de factori, inclusiv categoria aplica\u021biei, modelul de afaceri \u0219i volumul de desc\u0103rcare. Acest lucru le permite dezvoltatorilor s\u0103 compare performan\u021ba aplica\u021biei lor cu aplica\u021biile cu caracteristici similare \u0219i s\u0103 identifice domeniile de \u00eembun\u0103t\u0103\u021bire.<\/span>Pe l\u00e2ng\u0103 aceste filtre, Peer Group Benchmarks ofer\u0103 \u0219i o func\u021bie \u201eAplica\u021bii similare\u201d, care sugereaz\u0103 alte aplica\u021bii care sunt similare cu ale dvs. pe baza valorilor lor de performan\u021b\u0103. Acesta poate fi un instrument util pentru identificarea poten\u021bialilor concuren\u021bi \u0219i evaluarea comparativ\u0103 a acestora.<\/p>\n

    Cum s\u0103 utiliza\u021bi benchmark-urile grupului de egali pentru ASO<\/h3>\n

    \u00cencorporarea benchmark-urilor Peer Group \u00een strategia dvs. ASO poate fi o modalitate puternic\u0103 de a ob\u021bine informa\u021bii despre cum func\u021bioneaz\u0103 aplica\u021bia dvs. pe pia\u021b\u0103 \u0219i de a identifica oportunit\u0103\u021bile de cre\u0219tere. Iat\u0103 c\u00e2teva sfaturi despre cum s\u0103 \u00eencepe\u021bi:<\/p>\n

      \n
    1. Identify your Peer Group:<\/strong> Use the filters available in Peer Group Benchmarks to identify apps in your category, with similar business models and download volumes. These apps are your peer group and will be the ones you compare your app’s performance against.<\/li>\n
    2. Analyze Performance Metrics:<\/strong> Look at how your app is performing against your peer group across various performance metrics. Identify areas where your app is performing well and areas where there is room for improvement. For example, if your app has a low conversion rate compared to your peers, it may be time to re-evaluate your app’s metadata and messaging.<\/li>\n
    3. Benchmark Against Competitors:<\/strong> Use the “Similar Apps” feature to identify competitors and benchmark your app’s performance against theirs. This can provide valuable insights into what your competitors are doing well and where you can improve.<\/li>\n
    4. Optimize Your ASO Strategy:<\/strong> Use the insights gained from Peer Group Benchmarks to optimize your ASO strategy. This may involve updating your app’s metadata, experimenting with new messaging or visuals, or optimizing your app’s conversion funnel.<\/li>\n<\/ol>\n

      Beneficiile benchmark-urilor grupului de egali<\/h3>\n

      Peer Group Benchmarks ofer\u0103 mai multe beneficii dezvoltatorilor care doresc s\u0103 \u00eembun\u0103t\u0103\u021beasc\u0103 performan\u021ba aplica\u021biei lor \u00een App Store. Oferind compara\u021bii relevante \u0219i precise pentru aplica\u021bii pe categorii, modele de afaceri \u0219i volume de desc\u0103rcare, dezvoltatorii pot ob\u021bine informa\u021bii despre locul \u00een care se afl\u0103 aplica\u021bia lor pe pia\u021b\u0103 \u0219i cum func\u021bioneaz\u0103 \u00een compara\u021bie cu aplica\u021biile similare.<\/p>\n

      Cu disponibilitatea valorilor de performan\u021b\u0103, cum ar fi rata de conversie, \u00eencas\u0103rile per utilizator pl\u0103titor, rata de blocare \u0219i rata de reten\u021bie, dezvoltatorii pot identifica domeniile de \u00eembun\u0103t\u0103\u021bire \u0219i pot lua m\u0103suri pentru a optimiza performan\u021ba aplica\u021biei lor. \u00cen plus, capacitatea de a filtra valorile de performan\u021b\u0103 \u00een func\u021bie de categoria de aplica\u021bie, modelul de afaceri \u0219i volumul de desc\u0103rcare ofer\u0103 dezvoltatorilor o compara\u021bie mai precis\u0103 a performan\u021bei aplica\u021biei lor fa\u021b\u0103 de aplica\u021bii similare.<\/p>\n

      \u00cen general, Peer Group Benchmarks ofer\u0103 dezvoltatorilor un instrument puternic pentru a-\u0219i \u00eembun\u0103t\u0103\u021bi strategia ASO \u0219i pentru a cre\u0219te vizibilitatea aplica\u021biei lor \u00een App Store.<\/p>\n

      Limit\u0103rile benchmark-urilor grupului de egali<\/h3>\n

      \u00cen timp ce Benchmark-urile Peer Group ofer\u0103 dezvoltatorilor mai multe beneficii, este important s\u0103 re\u021bine\u021bi c\u0103 au unele limit\u0103ri. \u00cen primul r\u00e2nd, Benchmark-urile Peer Group sunt disponibile numai pentru aplica\u021biile iOS, ceea ce limiteaz\u0103 utilitatea acestora pentru dezvoltatorii care lucreaz\u0103 pe alte platforme.<\/p>\n

      \u00cen al doilea r\u00e2nd, Peer Group Benchmarks ofer\u0103 date numai pentru aplica\u021biile care au optat pentru a-\u0219i partaja datele cu Apple. Ca urmare, este posibil ca unele aplica\u021bii s\u0103 nu fie incluse \u00een compara\u021bie, ceea ce poate limita acurate\u021bea benchmark-urilor.<\/p>\n

      \u00cen cele din urm\u0103, Benchmark-urile Peer Group nu ofer\u0103 informa\u021bii despre motivul pentru care o aplica\u021bie poate avea performan\u021be slabe \u00een anumite domenii. Dezvoltatorii vor trebui \u00een continuare s\u0103-\u0219i efectueze propriile analize \u0219i testare pentru a identifica anumite zone de \u00eembun\u0103t\u0103\u021bire.<\/p>\n

      \u00cen ciuda acestor limit\u0103ri, Benchmark-urile Peer Group r\u0103m\u00e2n un instrument valoros pentru dezvoltatorii care doresc s\u0103-\u0219i \u00eembun\u0103t\u0103\u021beasc\u0103 performan\u021ba aplica\u021biei \u00een App Store.<\/p>\n

      G\u00e2nduri finale<\/h3>\n

      Introducerea de c\u0103tre Apple a Peer Group Benchmarks este o actualizare semnificativ\u0103 a App Analytics \u0219i ofer\u0103 dezvoltatorilor un nou instrument puternic pentru a-\u0219i \u00eembun\u0103t\u0103\u021bi strategia ASO. Compar\u00e2nd performan\u021ba aplica\u021biei dvs. cu aplica\u021biile similare de pe pia\u021b\u0103, pute\u021bi ob\u021bine informa\u021bii valoroase despre locul \u00een care se afl\u0103 aplica\u021bia dvs. \u0219i pute\u021bi identifica oportunit\u0103\u021bile de cre\u0219tere. \u00cencorpor\u00e2nd Benchmark-uri Peer Group \u00een strategia dvs. ASO, pute\u021bi optimiza performan\u021ba aplica\u021biei \u0219i cre\u0219te vizibilitatea acesteia \u00een App Store.<\/p>\n

      \u00cen\u021belegem c\u0103 navigarea \u00een lumea complex\u0103 a Optimiz\u0103rii App Store poate fi cople\u0219itoare, \u00een special cu noile actualiz\u0103ri, cum ar fi Peer Group Benchmarks. De aceea, Outrank Apps este aici pentru a v\u0103 ajuta la fiecare pas. Cu expert Optimizare App Store<\/a> (ASO), pute\u021bi fi sigur c\u0103 aplica\u021bia dvs. \u00ee\u0219i atinge \u00eentregul poten\u021bial \u00een App Store.<\/p>\n

      Nu l\u0103sa\u021bi aplica\u021bia s\u0103 r\u0103m\u00e2n\u0103 \u00een urm\u0103. a lua legatura Dep\u0103\u0219e\u0219te aplica\u021biile<\/a> pentru a v\u0103 ajuta s\u0103 \u00eembun\u0103t\u0103\u021bi\u021bi performan\u021ba aplica\u021biei dvs. \u00een App Store.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

      On March 1st, 2023, Apple made a significant update to its App Analytics, announcing the introduction of Peer Group Benchmarks. This update allows developers to compare their app’s performance against similar apps in the App Store and gain more insights into identifying growth opportunities. Understanding the concept of Peer Group Benchmarks and how to use […]<\/p>","protected":false},"author":2,"featured_media":9588,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"_links":{"self":[{"href":"https:\/\/outrankapps.com\/ro\/wp-json\/wp\/v2\/posts\/9586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/outrankapps.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/outrankapps.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/outrankapps.com\/ro\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/outrankapps.com\/ro\/wp-json\/wp\/v2\/comments?post=9586"}],"version-history":[{"count":3,"href":"https:\/\/outrankapps.com\/ro\/wp-json\/wp\/v2\/posts\/9586\/revisions"}],"predecessor-version":[{"id":9663,"href":"https:\/\/outrankapps.com\/ro\/wp-json\/wp\/v2\/posts\/9586\/revisions\/9663"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/outrankapps.com\/ro\/wp-json\/wp\/v2\/media\/9588"}],"wp:attachment":[{"href":"https:\/\/outrankapps.com\/ro\/wp-json\/wp\/v2\/media?parent=9586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/outrankapps.com\/ro\/wp-json\/wp\/v2\/categories?post=9586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/outrankapps.com\/ro\/wp-json\/wp\/v2\/tags?post=9586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}