Mobile Measurement Partners: A Comparison

Get ready to take your mobile app marketing to the next level with our top picks for the best Mobile Measurement Partners (MMPs) in 2023! Don’t let the crowded market overwhelm you – we’ve done the research so you can make the right choice for your brand’s success.

How To Select Your Mobile Measurement Company

When selecting an MMP, consider factors such as compatibility with your tech stack, ad platform integrations, ability to measure last-touch and previous attributions, integration with reporting suites, SKadnetwork reporting abilities, ability to track the web-to-app journey, and tech and implementation support levels.

• When selecting an MMP, consider the following questions:
  • Compatibility with your existing tech stack and whether the MMP integrates with your Customer Data Platform (CDP) to save time on development.
  • Ad platform and owned channel integrations to measure and de-dupe conversions across multiple channels.
  • Ability to measure last-touch and previous attributions to see which channel had an upper-funnel influence on the conversion.
  • Ability to integrate with reporting suites to report back to stakeholders without requiring custom data connectors.
  • SKadnetwork reporting abilities to identify the source of conversion, combine actual identified conversions, and push conversions back to ad platforms.
  • Ability to track the web-to-app journey to effectively attribute users who come from an external source and land on the website, download the app, and make a purchase.
  • Tech and implementation support levels to ensure everything works correctly from the start.

In this list, I’ll introduce you to eight top mobile measurement partners: Adjust, AppsFlyer, Branch, Kochava, Airbridge, RevenueCat, Singular, and Tenjin. Each of these partners offers unique features to help you track user behavior and understand your marketing campaign’s performance.

1. Adjust

   Adjust is a leading mobile measurement partner (MMP) that offers a wide range of features, including attribution and analytics for mobile applications. With Adjust, you can examine store statistics, advertising sources, and advanced analytics to fully monetize your application. Adjust is the choice of established brands such as Yelp, Zynga, Spotify, Soundcloud, and Runtastic ¹. As an MMP, Adjust provides full user-level visibility with features such as uninterrupted user lifecycle tracking, uninstall and reinstall tracking, unlimited event tracking, and multi-touch tracking ¹. Adjust also offers a Fraud Prevention system and a proper cloud system to ensure the safety and security of your data ². Adjust is an end-to-end solution for every stage of the app marketing journey. You can measure, optimize, and scale app growth across platforms with their award-winning technology. They also offer a smart alerts solution called Pulse to boost efficiency ³.

2. AppsFlyer

   AppsFlyer is another titan in the mobile measurement partner (MMP) industry. It offers a robust mobile attribution tracking tool that focuses mainly on app download attribution. With AppsFlyer, you can link app installs and marketing campaigns to optimize user acquisition and retargeting campaigns. AppsFlyer is suitable for businesses of any size and provides deep analytics and performance metrics ¹.

   AppsFlyer’s measurement suite gives you full visibility into your customer journeys across every channel and device while preserving customer privacy. You can measure anything, anywhere, with comprehensive measurement for every channel and device ¹.

   AppsFlyer also offers accurate, holistic insights into every customer journey. You can see the full picture of your campaigns with complete visibility into your paid, owned, offline, and in-app data across mobile, web, and CTV. AppsFlyer’s range of analytics tools, including incrementality and predictive analytics, help you dig deep into your data to understand what it means today and what you can do to optimize your campaigns moving forward ¹.

3. Branch

   Branch is another top mobile measurement partner (MMP) that offers a wide range of features to help you understand and measure your brand’s campaign performance. With Branch, you can track user behavior across multiple channels and platforms to optimize your marketing strategy. Branch offers a free Launch plan for businesses with up to 10K monthly active users (MAUs). For businesses with more than 10K MAUs, they offer custom pricing for their Enterprise plan ¹.

   As an MMP, Branch provides reliable linking and attribution for your paid advertising campaigns. You can turn ad spend into valuable users by guiding your target audience from paid campaigns to your app with reliable deep links and measurement you can trust. Branch offers higher campaign ROI by reducing user drop-off with reliable deep linking for your ads and accurate ad attribution ¹.

   Branch also offers a next-generation MMP solution designed to ensure accurate and unbiased data. You can understand the user’s path to conversion, even when long and complex, with full support for the latest privacy-preserving attribution frameworks. Branch’s deep links for your ads work (including deferred deep linking through install) ¹.

4. Kochava

   Kochava is a leading mobile measurement partner (MMP) that offers a wide range of features to help you understand and measure your brand’s campaign performance. With Kochava, you can track user behavior across multiple channels and platforms to optimize your marketing strategy. Kochava offers a free plan with limited features. They also have an Enterprise plan starting at $100 per month ¹.

   As an MMP, Kochava provides you with a single SDK with out-of-the-box support for thousands of media partners to eliminate SDK bloat. You can link mobile conversions to your advertising spend by tracking all of your ad activity across your marketing channels. Kochava precisely matches (attributes) every conversion back to its true source to help you understand return on ad spend (ROAS) ¹.

   Kochava also offers a range of features to help you grow your business. You can unite user visibility across web and mobile with their Web SDK and IdentityLink® capabilities. You can also consolidate your reporting by seeing campaigns across all channels and partners cleanly reported in a single dashboard. Kochava enables intelligent optimization by helping you see which ad strategies are working and which aren’t ¹.

5. Airbridge

   Airbridge is a mobile measurement partner (MMP) that offers a unified measurement tool for mobile marketing. Airbridge has been officially recognized by Google as an App Attribution Partner and the two companies will work together to deliver reliable and accurate performance insights to marketing professionals worldwide who rely on Airbridge to manage complex advertising campaigns ¹.

   As an MMP, Airbridge collects, attributes, and organizes mobile app data to deliver a unified overview of campaign performance. Airbridge is a must-have tool in the mobile marketing world because it is an unbiased partner to measure campaign performance across multiple channels ².

   Airbridge’s privacy-first measurement suite is packed with multi-touch attribution and marketing mix modeling. You can gain a comprehensive view of your marketing performance across web and app, Android and iOS, and SKAN and non-SKAN, all in a single dashboard. Airbridge also offers deep linking, marketing analytics, audience management, cost aggregation & ROAS analytics, fraud protection & detection, and data export ³.

6. RevenueCat

   RevenueCat is a top mobile measurement partner (MMP) that offers a wide range of features to help you understand and measure your brand’s campaign performance. With RevenueCat, you can track user behavior across multiple channels and platforms to optimize your marketing strategy ¹.

   RevenueCat has integrations for trial, subscription, and in-app purchase events with Adjust, Apple Search Ads, AppsFlyer, Singular, SplitMetrics Acquire, and other key players. Their Apple Search Ads integration has recently started to support the AdServices framework ¹.

   RevenueCat provides a powerful platform for managing subscriptions and in-app purchases. You can easily implement subscriptions with their SDKs and APIs, and get access to real-time data on your subscribers. RevenueCat also offers tools for managing subscriber churn and increasing subscriber lifetime value ¹.

7. Singular

   Singular is another top mobile measurement partner (MMP) that offers a wide range of features to help you understand and measure your brand’s campaign performance. With Singular, you can track user behavior across multiple channels and platforms to optimize your marketing strategy ¹.

   Singular’s end-to-end growth platform allows you to measure and report on all the channels you work with. You can measure cross-platform performance across apps, web, SMS, referrals, email, and TV with Singular’s open integration framework. Singular also combines attribution with leading cost aggregation to unlock marketing performance for every campaign, publisher, creative, and keyword ¹.

   Singular also offers a range of features to help you grow your business. You can track and analyze across the entire user lifecycle with deep links, web-to-app, and cross-device attribution. Singular also offers best-in-class fraud prevention to keep your ad budgets focused on real users and avoid misreporting ¹.

8. Tenjin

   Tenjin is a leading mobile measurement partner (MMP) that offers a wide range of features to help you understand and measure your brand’s campaign performance. With Tenjin, you can track user behavior across multiple channels and platforms to optimize your marketing strategy ¹.

   Tenjin has been appointed as an official HUAWEI Ads measurement partner. As an MMP, Tenjin provides valuable campaign insights across Google advertising products that will allow clients to better measure and optimize their performance ¹.

   Tenjin offers a free suite of automation APIs that allows marketers to run campaigns with less manual work. This means more time for you to make informed decisions. With this new set of tools and capabilities through Google’s AAP, Tenjin’s goal is to make workflow automation the forefront of performance marketing ².

If you’re looking to take your brand’s campaign to the next level, you can’t afford to miss out on the incredible mobile measurement partners of 2023! With top players like Adjust, AppsFlyer, Branch, Kochava, and Airbridge at your fingertips, you’ll have all the tools you need to track user behavior and optimize your marketing strategy like never before. So don’t settle for mediocre results – dive into the world of MMPs today and take your brand to the top!

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