{"id":9586,"date":"2023-03-23T08:57:23","date_gmt":"2023-03-23T08:57:23","guid":{"rendered":"https:\/\/outrankapps.com\/?p=9586"},"modified":"2023-03-31T12:13:53","modified_gmt":"2023-03-31T12:13:53","slug":"apple-peer-group-benchmarks-app-analytics","status":"publish","type":"post","link":"https:\/\/outrankapps.com\/lv\/apple-peer-group-benchmarks-app-analytics\/","title":{"rendered":"Apple iepaz\u012bstina ar l\u012bdzv\u0113rt\u012bgu grupu etaloniem lietot\u0146u anal\u012bz\u0113"},"content":{"rendered":"

2023.\u00a0gada 1.\u00a0mart\u0101 Apple veica noz\u012bm\u012bgu atjaunin\u0101jumu sav\u0101 App Analytics, pazi\u0146ojot par L\u012bdz\u012bgu grupu etaloni<\/a>. \u0160is atjaunin\u0101jums \u013cauj izstr\u0101d\u0101t\u0101jiem sal\u012bdzin\u0101t savas lietotnes veiktsp\u0113ju ar l\u012bdz\u012bg\u0101m lietotn\u0113m veikal\u0101 App Store un g\u016bt pla\u0161\u0101ku ieskatu izaugsmes iesp\u0113ju noteik\u0161an\u0101.<\/p>\n

Understanding the concept of Peer Group Benchmarks and how to use the data, it provides is essential for developers looking to improve their App Store optimiz\u0101cija<\/a> (ASO) strategy. In this article, we’ll take a closer look at what Peer Group Benchmarks are, the metrics available, and how to incorporate them into your ASO strategy.<\/p>\n

Kas ir Apple Peer Group etaloni?<\/h2>\n

Apple Peer Group etaloni nodro\u0161ina izstr\u0101d\u0101t\u0101jiem prec\u012bzus, atbilsto\u0161us un priv\u0101tumu saglab\u0101jo\u0161us lietot\u0146u sal\u012bdzin\u0101jumus da\u017e\u0101d\u0101s kategorij\u0101s, uz\u0146\u0113m\u0113jdarb\u012bbas mode\u013cos un lejupiel\u0101des apjomos. \u0160\u012b jaun\u0101 funkcija pied\u0101v\u0101 veidu, k\u0101 izprast lietotnes veiktsp\u0113ju sal\u012bdzin\u0101jum\u0101 ar t\u0101s l\u012bdz\u012bg\u0101m ier\u012bc\u0113m un to, kur t\u0101 atrodas kop\u0113j\u0101 tirg\u016b.<\/p>\n

Pieejamie veiktsp\u0113jas r\u0101d\u012bt\u0101ji<\/h3>\n

L\u012bdz\u012bgu grupu etaloni pied\u0101v\u0101 virkni veiktsp\u0113jas metrikas, lai pal\u012bdz\u0113tu izstr\u0101d\u0101t\u0101jiem g\u016bt ieskatu par vi\u0146u lietotnes veiktsp\u0113ju. Tie ietver:<\/p>\n

    \n
  1. Rekl\u0101mguvumu l\u012bmenis\u00a0\u2014 kop\u0113jais lejupiel\u0101\u017eu skaits, dal\u012bts ar unik\u0101lajiem ier\u012bces seansiem.<\/li>\n
  2. Ie\u0146\u0113mumi uz vienu maks\u0101jo\u0161o lietot\u0101ju\u00a0\u2014 kop\u0113jie ie\u0146\u0113mumi (tostarp pirkumi lietotn\u0113) dal\u012bti ar maks\u0101jo\u0161ajiem lietot\u0101jiem.<\/li>\n
  3. Av\u0101riju bie\u017eums\u00a0\u2014 av\u0101riju gad\u012bjumu skaits, sal\u012bdzinot ar sesiju kop\u0113jo skaitu.<\/li>\n
  4. 1., 7. un 28.\u00a0dienas saglab\u0101\u0161ana\u00a0\u2014 to akt\u012bvo ier\u012b\u010du procentu\u0101l\u0101 da\u013ca, kas atv\u0113ra lietotni 1., 7. vai 28.\u00a0dienas p\u0113c instal\u0113\u0161anas.<\/li>\n<\/ol>\n

    Veiktsp\u0113jas metrikas filtri<\/h3>\n
    \n
    \n
    \n
    \n
    \n

    Veiktsp\u0113jas r\u0101d\u012bt\u0101jus var filtr\u0113t atkar\u012bb\u0101 no da\u017e\u0101diem faktoriem, tostarp lietot\u0146u kategorijas, uz\u0146\u0113m\u0113jdarb\u012bbas mode\u013ca un lejupiel\u0101des apjoma. Tas \u013cauj izstr\u0101d\u0101t\u0101jiem sal\u012bdzin\u0101t savas lietotnes veiktsp\u0113ju ar lietotn\u0113m ar l\u012bdz\u012bg\u0101m \u012bpa\u0161\u012bb\u0101m un noteikt jomas, kur\u0101s ir nepiecie\u0161ami uzlabojumi.<\/span>Papildus \u0161iem filtriem vien\u0101dranga grupas etaloni nodro\u0161ina ar\u012b funkciju \u201cL\u012bdz\u012bgas lietotnes\u201d, kas iesaka citas lietotnes, kas ir l\u012bdz\u012bgas j\u016bsu lietotnei, pamatojoties uz to veiktsp\u0113jas r\u0101d\u012bt\u0101jiem. Tas var b\u016bt noder\u012bgs r\u012bks, lai identific\u0113tu potenci\u0101los konkurentus un sal\u012bdzin\u0101tu tos ar tiem.<\/p>\n

    K\u0101 izmantot l\u012bdzv\u0113rt\u012bgu grupu etalonus ASO<\/h3>\n

    L\u012bdz\u012bgu grupu etalonu iek\u013cau\u0161ana ASO strat\u0113\u0123ij\u0101 var b\u016bt efekt\u012bvs veids, k\u0101 g\u016bt ieskatu par j\u016bsu lietotnes veiktsp\u0113ju tirg\u016b un noteikt izaugsmes iesp\u0113jas. \u0160eit ir da\u017ei padomi, k\u0101 s\u0101kt:<\/p>\n

      \n
    1. Identify your Peer Group:<\/strong> Use the filters available in Peer Group Benchmarks to identify apps in your category, with similar business models and download volumes. These apps are your peer group and will be the ones you compare your app’s performance against.<\/li>\n
    2. Analyze Performance Metrics:<\/strong> Look at how your app is performing against your peer group across various performance metrics. Identify areas where your app is performing well and areas where there is room for improvement. For example, if your app has a low conversion rate compared to your peers, it may be time to re-evaluate your app’s metadata and messaging.<\/li>\n
    3. Benchmark Against Competitors:<\/strong> Use the “Similar Apps” feature to identify competitors and benchmark your app’s performance against theirs. This can provide valuable insights into what your competitors are doing well and where you can improve.<\/li>\n
    4. Optimize Your ASO Strategy:<\/strong> Use the insights gained from Peer Group Benchmarks to optimize your ASO strategy. This may involve updating your app’s metadata, experimenting with new messaging or visuals, or optimizing your app’s conversion funnel.<\/li>\n<\/ol>\n

      Sal\u012bdzino\u0161o grupu etalonu priek\u0161roc\u012bbas<\/h3>\n

      L\u012bdz\u012bgu grupu etaloni pied\u0101v\u0101 vair\u0101kas priek\u0161roc\u012bbas izstr\u0101d\u0101t\u0101jiem, kuri v\u0113las uzlabot savas lietotnes veiktsp\u0113ju App Store. Sniedzot atbilsto\u0161us un prec\u012bzus lietot\u0146u sal\u012bdzin\u0101jumus da\u017e\u0101d\u0101s kategorij\u0101s, uz\u0146\u0113m\u0113jdarb\u012bbas mode\u013cos un lejupiel\u0101des apjomos, izstr\u0101d\u0101t\u0101ji var g\u016bt ieskatu par to, kur vi\u0146u lietotne atrodas tirg\u016b un k\u0101da ir t\u0101s veiktsp\u0113ja sal\u012bdzin\u0101jum\u0101 ar l\u012bdz\u012bg\u0101m lietotn\u0113m.<\/p>\n

      T\u0101 k\u0101 ir pieejami veiktsp\u0113jas r\u0101d\u012bt\u0101ji, piem\u0113ram, rekl\u0101mguvumu l\u012bmenis, ie\u0146\u0113mumi uz vienu maks\u0101jo\u0161u lietot\u0101ju, av\u0101riju l\u012bmenis un saglab\u0101\u0161anas r\u0101d\u012bt\u0101js, izstr\u0101d\u0101t\u0101ji var noteikt jomas, kur\u0101s nepiecie\u0161ami uzlabojumi, un veikt darb\u012bbas, lai optimiz\u0113tu savas lietotnes veiktsp\u0113ju. Turkl\u0101t iesp\u0113ja filtr\u0113t veiktsp\u0113jas r\u0101d\u012bt\u0101jus p\u0113c lietot\u0146u kategorijas, uz\u0146\u0113m\u0113jdarb\u012bbas mode\u013ca un lejupiel\u0101des apjoma sniedz izstr\u0101d\u0101t\u0101jiem prec\u012bz\u0101ku savas lietotnes veiktsp\u0113jas sal\u012bdzin\u0101jumu ar l\u012bdz\u012bg\u0101m lietotn\u0113m.<\/p>\n

      Kopum\u0101 Peer Group Benchmarks nodro\u0161ina izstr\u0101d\u0101t\u0101jiem jaud\u012bgu r\u012bku, lai uzlabotu vi\u0146u ASO strat\u0113\u0123iju un palielin\u0101tu vi\u0146u lietotnes redzam\u012bbu App Store.<\/p>\n

      L\u012bdz\u012bgu grupu etalonu ierobe\u017eojumi<\/h3>\n

      Lai gan Peer Group etaloni izstr\u0101d\u0101t\u0101jiem pied\u0101v\u0101 vair\u0101kas priek\u0161roc\u012bbas, ir svar\u012bgi atz\u012bm\u0113t, ka tiem ir da\u017ei ierobe\u017eojumi. Pirmk\u0101rt, Peer Group etaloni ir pieejami tikai iOS lietotn\u0113m, kas ierobe\u017eo to lietder\u012bbu izstr\u0101d\u0101t\u0101jiem, kas str\u0101d\u0101 cit\u0101s platform\u0101s.<\/p>\n

      Otrk\u0101rt, Peer Group etaloni sniedz datus tikai t\u0101m lietotn\u0113m, kuras ir izv\u0113l\u0113ju\u0161\u0101s kop\u012bgot savus datus ar Apple. T\u0101 rezult\u0101t\u0101 da\u017eas lietotnes var netikt iek\u013cautas sal\u012bdzin\u0101\u0161an\u0101, kas var ierobe\u017eot etalonu precizit\u0101ti.<\/p>\n

      Visbeidzot, Peer Group etaloni nesniedz ieskatu par to, k\u0101p\u0113c lietotnei noteikt\u0101s jom\u0101s var b\u016bt nepietiekama veiktsp\u0113ja. Izstr\u0101d\u0101t\u0101jiem joproj\u0101m b\u016bs j\u0101veic sava anal\u012bze un test\u0113\u0161ana, lai noteiktu konkr\u0113tas uzlabo\u0161anas jomas.<\/p>\n

      Neskatoties uz \u0161iem ierobe\u017eojumiem, Peer Group etaloni joproj\u0101m ir v\u0113rt\u012bgs r\u012bks izstr\u0101d\u0101t\u0101jiem, kuri v\u0113las uzlabot savas lietotnes veiktsp\u0113ju App Store.<\/p>\n

      P\u0113d\u0113j\u0101s domas<\/h3>\n

      Apple ieviestais Peer Group etalons ir b\u016btisks App Analytics atjaunin\u0101jums un nodro\u0161ina izstr\u0101d\u0101t\u0101jiem jaunu jaud\u012bgu r\u012bku ASO strat\u0113\u0123ijas uzlabo\u0161anai. Sal\u012bdzinot savas lietotnes veiktsp\u0113ju ar l\u012bdz\u012bg\u0101m tirg\u016b eso\u0161aj\u0101m lietotn\u0113m, varat g\u016bt v\u0113rt\u012bgu ieskatu par to, kur atrodas j\u016bsu lietotne, un noteikt izaugsmes iesp\u0113jas. Iek\u013caujot vien\u0101dranga grupas etalonus sav\u0101 ASO strat\u0113\u0123ij\u0101, varat optimiz\u0113t savas lietotnes veiktsp\u0113ju un palielin\u0101t t\u0101s redzam\u012bbu App Store.<\/p>\n

      M\u0113s saprotam, ka navig\u0101cija sare\u017e\u0123\u012btaj\u0101 App Store optimiz\u0101cijas pasaul\u0113 var b\u016bt nep\u0101rvarama, jo \u012bpa\u0161i ar jauniem atjaunin\u0101jumiem, piem\u0113ram, Peer Group etaloniem. T\u0101p\u0113c Outrank Apps ir \u0161eit, lai pal\u012bdz\u0113tu jums ik uz so\u013ca. Ar ekspertu App Store optimiz\u0101cija<\/a> (ASO) nor\u0101d\u012bjumus, varat b\u016bt p\u0101rliecin\u0101ti, ka j\u016bsu lietotne piln\u012bb\u0101 izmanto savu potenci\u0101lu App Store.<\/p>\n

      Ne\u013caujiet savai lietotnei palikt aiz muguras. Sazin\u0101ties P\u0101rsp\u0113jot lietotnes<\/a> lai pal\u012bdz\u0113tu uzlabot lietotnes veiktsp\u0113ju veikal\u0101 App Store.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

      On March 1st, 2023, Apple made a significant update to its App Analytics, announcing the introduction of Peer Group Benchmarks. This update allows developers to compare their app’s performance against similar apps in the App Store and gain more insights into identifying growth opportunities. Understanding the concept of Peer Group Benchmarks and how to use […]<\/p>","protected":false},"author":2,"featured_media":9588,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"_links":{"self":[{"href":"https:\/\/outrankapps.com\/lv\/wp-json\/wp\/v2\/posts\/9586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/outrankapps.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/outrankapps.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/outrankapps.com\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/outrankapps.com\/lv\/wp-json\/wp\/v2\/comments?post=9586"}],"version-history":[{"count":3,"href":"https:\/\/outrankapps.com\/lv\/wp-json\/wp\/v2\/posts\/9586\/revisions"}],"predecessor-version":[{"id":9663,"href":"https:\/\/outrankapps.com\/lv\/wp-json\/wp\/v2\/posts\/9586\/revisions\/9663"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/outrankapps.com\/lv\/wp-json\/wp\/v2\/media\/9588"}],"wp:attachment":[{"href":"https:\/\/outrankapps.com\/lv\/wp-json\/wp\/v2\/media?parent=9586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/outrankapps.com\/lv\/wp-json\/wp\/v2\/categories?post=9586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/outrankapps.com\/lv\/wp-json\/wp\/v2\/tags?post=9586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}