{"id":9586,"date":"2023-03-23T08:57:23","date_gmt":"2023-03-23T08:57:23","guid":{"rendered":"https:\/\/outrankapps.com\/?p=9586"},"modified":"2023-03-31T12:13:53","modified_gmt":"2023-03-31T12:13:53","slug":"apple-peer-group-benchmarks-app-analytics","status":"publish","type":"post","link":"https:\/\/outrankapps.com\/lt\/apple-peer-group-benchmarks-app-analytics\/","title":{"rendered":"\u201eApple\u201c pristato \u201eApp Analytics\u201c lygiaver\u010di\u0173 grupi\u0173 etalonus"},"content":{"rendered":"

2023 m. kovo 1 d. \u201eApple\u201c reik\u0161mingai atnaujino savo \u201eApp Analytics\u201c, prane\u0161dama apie Lygiaver\u010di\u0173 grupi\u0173 etalonai<\/a>. \u0160is naujinimas leid\u017eia k\u016br\u0117jams palyginti savo programos na\u0161um\u0105 su pana\u0161iomis program\u0117l\u0117mis \u201eApp Store\u201c ir gauti daugiau \u012f\u017evalg\u0173, kaip nustatyti augimo galimybes.<\/p>\n

Understanding the concept of Peer Group Benchmarks and how to use the data, it provides is essential for developers looking to improve their \u201eApp Store\u201c optimizavimas<\/a> (ASO) strategy. In this article, we’ll take a closer look at what Peer Group Benchmarks are, the metrics available, and how to incorporate them into your ASO strategy.<\/p>\n

Kas yra \u201eApple Peer Group\u201c etalonai?<\/h2>\n

\u201eApple\u201c lygiaver\u010di\u0173 grupi\u0173 palyginimai k\u016br\u0117jams pateikia tikslius, tinkamus ir privatum\u0105 i\u0161saugan\u010dius program\u0173 palyginimus pagal kategorijas, verslo modelius ir atsisiuntim\u0173 apimt\u012f. \u0160i nauja funkcija suteikia galimyb\u0119 suprasti programos na\u0161um\u0105, palyginti su pana\u0161iomis programomis, ir koki\u0105 viet\u0105 ji u\u017eima bendroje rinkoje.<\/p>\n

Galimos na\u0161umo metrikos<\/h3>\n

\u201ePeer Group Benchmarks\u201c si\u016blo daugyb\u0119 na\u0161umo metrik\u0173, padedan\u010di\u0173 k\u016br\u0117jams gauti \u012f\u017evalg\u0173 apie j\u0173 programos na\u0161um\u0105. Jie apima:<\/p>\n

    \n
  1. Konversij\u0173 rodiklis \u2013 bendras atsisiuntim\u0173 skai\u010dius, padalytas i\u0161 unikali\u0173 \u012frenginio parodym\u0173.<\/li>\n
  2. Pajamos u\u017e mokant\u012f vartotoj\u0105 \u2013 visos pajamos (\u012fskaitant pirkinius programoje), padalytos i\u0161 mokan\u010di\u0173 naudotoj\u0173.<\/li>\n
  3. Strig\u010di\u0173 rodiklis \u2013 strig\u010di\u0173 da\u017enis, palyginti su visu seans\u0173 skai\u010diumi.<\/li>\n
  4. 1 diena, 7 diena ir 28 dienos i\u0161laikymas \u2013 aktyvi\u0173 \u012frengini\u0173, kurie atidar\u0117 program\u0105 pra\u0117jus 1, 7 arba 28 dienoms po \u012fdiegimo, procentas.<\/li>\n<\/ol>\n

    Na\u0161umo metrikos filtrai<\/h3>\n
    \n
    \n
    \n
    \n
    \n

    Na\u0161umo metrik\u0105 galima filtruoti d\u0117l \u012fvairi\u0173 veiksni\u0173, \u012fskaitant programos kategorij\u0105, verslo model\u012f ir atsisiuntim\u0173 apimt\u012f. Tai leid\u017eia k\u016br\u0117jams palyginti savo programos na\u0161um\u0105 su pana\u0161i\u0173 savybi\u0173 programomis ir nustatyti tobulinimo sritis.<\/span>Be \u0161i\u0173 filtr\u0173, lygiaver\u010di\u0173 grupi\u0173 etalonuose taip pat yra funkcija \u201ePana\u0161ios programos\u201c, kuri pagal na\u0161umo metrik\u0105 si\u016blo kitas programas, pana\u0161ias \u012f j\u016bs\u0173. Tai gali b\u016bti naudinga priemon\u0117 norint nustatyti potencialius konkurentus ir palyginti juos su jais.<\/p>\n

    Kaip naudoti ASO lygiaver\u010di\u0173 grupi\u0173 etalonus<\/h3>\n

    Lygiaver\u010di\u0173 grupi\u0173 etalon\u0173 \u012ftraukimas \u012f ASO strategij\u0105 gali b\u016bti veiksmingas b\u016bdas gauti \u012f\u017evalg\u0173 apie programos na\u0161um\u0105 rinkoje ir nustatyti augimo galimybes. \u0160tai keletas patarim\u0173, kaip prad\u0117ti:<\/p>\n

      \n
    1. Identify your Peer Group:<\/strong> Use the filters available in Peer Group Benchmarks to identify apps in your category, with similar business models and download volumes. These apps are your peer group and will be the ones you compare your app’s performance against.<\/li>\n
    2. Analyze Performance Metrics:<\/strong> Look at how your app is performing against your peer group across various performance metrics. Identify areas where your app is performing well and areas where there is room for improvement. For example, if your app has a low conversion rate compared to your peers, it may be time to re-evaluate your app’s metadata and messaging.<\/li>\n
    3. Benchmark Against Competitors:<\/strong> Use the “Similar Apps” feature to identify competitors and benchmark your app’s performance against theirs. This can provide valuable insights into what your competitors are doing well and where you can improve.<\/li>\n
    4. Optimize Your ASO Strategy:<\/strong> Use the insights gained from Peer Group Benchmarks to optimize your ASO strategy. This may involve updating your app’s metadata, experimenting with new messaging or visuals, or optimizing your app’s conversion funnel.<\/li>\n<\/ol>\n

      Lygiaver\u010di\u0173 grupi\u0173 etalon\u0173 prana\u0161umai<\/h3>\n

      \u201ePeer Group Benchmarks\u201c si\u016blo kelet\u0105 privalum\u0173 k\u016br\u0117jams, norintiems pagerinti savo programos na\u0161um\u0105 \u201eApp Store\u201c. Teikdami atitinkamus ir tikslius program\u0173 palyginimus pagal kategorijas, verslo modelius ir atsisiuntim\u0173 apimt\u012f, k\u016br\u0117jai gali gauti \u012f\u017evalg\u0173, kur j\u0173 programa yra rinkoje ir koks jos na\u0161umas, palyginti su pana\u0161iomis programomis.<\/p>\n

      Tur\u0117dami na\u0161umo metrik\u0105, pvz., konversij\u0173 rodikl\u012f, vieno mokan\u010dio naudotojo pajamas, strig\u010di\u0173 rodikl\u012f ir i\u0161laikymo rodikl\u012f, k\u016br\u0117jai gali nustatyti tobulinimo sritis ir imtis veiksm\u0173, kad optimizuot\u0173 savo programos na\u0161um\u0105. Be to, galimyb\u0117 filtruoti na\u0161umo metrik\u0105 pagal programos kategorij\u0105, verslo model\u012f ir atsisiuntim\u0173 apimt\u012f suteikia k\u016br\u0117jams galimyb\u0119 tiksliau palyginti savo programos na\u0161um\u0105 su pana\u0161iomis programomis.<\/p>\n

      Apskritai \u201ePeer Group Benchmarks\u201c suteikia k\u016br\u0117jams galing\u0105 \u012frank\u012f, skirt\u0105 tobulinti ASO strategij\u0105 ir padidinti programos matomum\u0105 \u201eApp Store\u201c.<\/p>\n

      Lygiaver\u010di\u0173 grupi\u0173 lyginam\u0173j\u0173 indeks\u0173 apribojimai<\/h3>\n

      Nors \u201ePeer Group Benchmarks\u201c k\u016br\u0117jams si\u016blo kelet\u0105 privalum\u0173, svarbu pa\u017eym\u0117ti, kad jie turi tam tikr\u0173 apribojim\u0173. Pirma, \u201ePeer Group\u201c lyginamieji rodikliai galimi tik \u201eiOS\u201c programoms, o tai riboja j\u0173 naudingum\u0105 k\u016br\u0117jams, dirbantiems kitose platformose.<\/p>\n

      Antra, \u201ePeer Group Benchmarks\u201c teikia duomenis tik apie programas, kurios pasirinko bendrinti savo duomenis su \u201eApple\u201c. Tod\u0117l kai kurios programos gali b\u016bti ne\u012ftrauktos \u012f palyginim\u0105, o tai gali apriboti etalon\u0173 tikslum\u0105.<\/p>\n

      Galiausiai, lygiaver\u010di\u0173 grupi\u0173 palyginimai nepateikia \u012f\u017evalg\u0173, kod\u0117l programa tam tikrose srityse gali b\u016bti nepakankamai na\u0161i. K\u016br\u0117jai vis tiek tur\u0117s atlikti savo analiz\u0119 ir bandymus, kad nustatyt\u0173 konkre\u010dias tobulinimo sritis.<\/p>\n

      Nepaisant \u0161i\u0173 apribojim\u0173, \u201ePeer Group Benchmarks\u201c i\u0161lieka vertinga priemone k\u016br\u0117jams, norintiems pagerinti savo programos na\u0161um\u0105 \u201eApp Store\u201c.<\/p>\n

      Paskutin\u0117s mintys<\/h3>\n

      \u201eApple\u201c pristat\u0117 \u201ePeer Group Benchmarks\u201c yra reik\u0161mingas \u201eApp Analytics\u201c atnaujinimas ir suteikia k\u016br\u0117jams galing\u0105 nauj\u0105 \u012frank\u012f, skirt\u0105 ASO strategijai tobulinti. Palygin\u0119 savo programos na\u0161um\u0105 su pana\u0161iomis rinkoje esan\u010diomis programomis, galite gauti verting\u0173 \u012f\u017evalg\u0173 apie programos pad\u0117t\u012f ir nustatyti augimo galimybes. \u012e savo ASO strategij\u0105 \u012ftrauk\u0119 lygiaver\u010di\u0173 grupi\u0173 etalonus galite optimizuoti programos na\u0161um\u0105 ir padidinti jos matomum\u0105 \u201eApp Store\u201c.<\/p>\n

      Suprantame, kad nar\u0161ymas sud\u0117tingame \u201eApp Store\u201c optimizavimo pasaulyje gali b\u016bti did\u017eiulis, ypa\u010d naudojant naujus atnaujinimus, pvz., \u201ePeer Group Benchmarks\u201c. \u0160tai kod\u0117l Outrank Apps yra \u010dia, kad pad\u0117t\u0173 jums kiekviename \u017eingsnyje. Su ekspertu \u201eApp Store\u201c optimizavimas<\/a> (ASO) gaires, galite b\u016bti tikri, kad j\u016bs\u0173 programa i\u0161naudoja vis\u0105 savo potencial\u0105 \u201eApp Store\u201c.<\/p>\n

      Neleiskite, kad j\u016bs\u0173 programa likt\u0173 nuo\u0161alyje. kontaktas Aplenkia programas<\/a> kad pad\u0117t\u0173 pagerinti programos na\u0161um\u0105 \u201eApp Store\u201c.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

      On March 1st, 2023, Apple made a significant update to its App Analytics, announcing the introduction of Peer Group Benchmarks. This update allows developers to compare their app’s performance against similar apps in the App Store and gain more insights into identifying growth opportunities. Understanding the concept of Peer Group Benchmarks and how to use […]<\/p>","protected":false},"author":2,"featured_media":9588,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"_links":{"self":[{"href":"https:\/\/outrankapps.com\/lt\/wp-json\/wp\/v2\/posts\/9586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/outrankapps.com\/lt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/outrankapps.com\/lt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/outrankapps.com\/lt\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/outrankapps.com\/lt\/wp-json\/wp\/v2\/comments?post=9586"}],"version-history":[{"count":3,"href":"https:\/\/outrankapps.com\/lt\/wp-json\/wp\/v2\/posts\/9586\/revisions"}],"predecessor-version":[{"id":9663,"href":"https:\/\/outrankapps.com\/lt\/wp-json\/wp\/v2\/posts\/9586\/revisions\/9663"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/outrankapps.com\/lt\/wp-json\/wp\/v2\/media\/9588"}],"wp:attachment":[{"href":"https:\/\/outrankapps.com\/lt\/wp-json\/wp\/v2\/media?parent=9586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/outrankapps.com\/lt\/wp-json\/wp\/v2\/categories?post=9586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/outrankapps.com\/lt\/wp-json\/wp\/v2\/tags?post=9586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}