{"id":9586,"date":"2023-03-23T08:57:23","date_gmt":"2023-03-23T08:57:23","guid":{"rendered":"https:\/\/outrankapps.com\/?p=9586"},"modified":"2023-03-31T12:13:53","modified_gmt":"2023-03-31T12:13:53","slug":"apple-peer-group-benchmarks-app-analytics","status":"publish","type":"post","link":"https:\/\/outrankapps.com\/ko\/apple-peer-group-benchmarks-app-analytics\/","title":{"rendered":"Apple, App Analytics\uc5d0 \ud53c\uc5b4 \uadf8\ub8f9 \ubca4\uce58\ub9c8\ud06c \ub3c4\uc785"},"content":{"rendered":"

2023\ub144 3\uc6d4 1\uc77c, Apple\uc740 App Analytics\ub97c \ub300\ub300\uc801\uc73c\ub85c \uc5c5\ub370\uc774\ud2b8\ud558\uc5ec \ud53c\uc5b4 \uadf8\ub8f9 \ubca4\uce58\ub9c8\ud06c<\/a>. \uc774 \uc5c5\ub370\uc774\ud2b8\ub97c \ud1b5\ud574 \uac1c\ubc1c\uc790\ub294 App Store\uc758 \uc720\uc0ac\ud55c \uc571\uacfc \uc571\uc758 \uc131\ub2a5\uc744 \ube44\uad50\ud558\uace0 \uc131\uc7a5 \uae30\ud68c\ub97c \uc2dd\ubcc4\ud558\ub294 \ub370 \ub354 \ub9ce\uc740 \ud1b5\ucc30\ub825\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

Understanding the concept of Peer Group Benchmarks and how to use the data, it provides is essential for developers looking to improve their \uc571 \uc2a4\ud1a0\uc5b4 \ucd5c\uc801\ud654<\/a> (ASO) strategy. In this article, we’ll take a closer look at what Peer Group Benchmarks are, the metrics available, and how to incorporate them into your ASO strategy.<\/p>\n

Apple Peer Group \ubca4\uce58\ub9c8\ud06c\ub780 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/h2>\n

Apple\uc758 Peer Group Benchmarks\ub294 \ubc94\uc8fc, \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378 \ubc0f \ub2e4\uc6b4\ub85c\ub4dc \ubcfc\ub968 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc571\uc5d0 \ub300\ud55c \uc815\ud655\ud558\uace0 \uc801\uc808\ud558\uba70 \uac1c\uc778 \uc815\ubcf4\ub97c \ubcf4\ud638\ud558\ub294 \ube44\uad50\ub97c \uac1c\ubc1c\uc790\uc5d0\uac8c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774 \uc0c8\ub85c\uc6b4 \uae30\ub2a5\uc740 \ub3d9\uc885 \uc571\uacfc \ube44\uad50\ud558\uc5ec \uc571\uc758 \uc131\ub2a5\uacfc \uc804\uccb4 \uc2dc\uc7a5\uc5d0\uc11c\uc758 \uc704\uce58\ub97c \uc774\ud574\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n

\uc0ac\uc6a9 \uac00\ub2a5\ud55c \uc131\ub2a5 \uc9c0\ud45c<\/h3>\n

\ud53c\uc5b4 \uadf8\ub8f9 \ubca4\uce58\ub9c8\ud06c\ub294 \uac1c\ubc1c\uc790\uac00 \uc571\uc758 \uc131\ub2a5\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825\uc744 \uc5bb\uc744 \uc218 \uc788\ub3c4\ub85d \ub2e4\uc591\ud55c \uc131\ub2a5 \uc9c0\ud45c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \ub2e4\uc74c\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/p>\n

    \n
  1. \uc804\ud658\uc728 \u2013 \ucd1d \ub2e4\uc6b4\ub85c\ub4dc \uc218\ub97c \uace0\uc720\ud55c \uc7a5\uce58 \ub178\ucd9c\ub85c \ub098\ub208 \uac12\uc785\ub2c8\ub2e4.<\/li>\n
  2. \uc720\ub8cc \uc0ac\uc6a9\uc790\ub2f9 \uc218\uc775 \u2013 \ucd1d \uc218\uc775(\uc778\uc571 \uad6c\ub9e4 \ud3ec\ud568)\uc744 \uc720\ub8cc \uc0ac\uc6a9\uc790\ub85c \ub098\ub208 \uac12\uc785\ub2c8\ub2e4.<\/li>\n
  3. \ucda9\ub3cc\ub960 \u2013 \ucd1d \uc138\uc158\uacfc \ube44\uad50\ud55c \ucda9\ub3cc \ubc1c\uc0dd\ub960\uc785\ub2c8\ub2e4.<\/li>\n
  4. 1\uc77c, 7\uc77c \ubc0f 28\uc77c \uc720\uc9c0 \u2013 \uc571 \uc124\uce58 \ud6c4 1\uc77c, 7\uc77c \ub610\ub294 28\uc77c\uc5d0 \uc571\uc744 \uc5f0 \ud65c\uc131 \uc7a5\uce58\uc758 \ube44\uc728\uc785\ub2c8\ub2e4.<\/li>\n<\/ol>\n

    \uc131\ub2a5 \uc9c0\ud45c \ud544\ud130<\/h3>\n
    \n
    \n
    \n
    \n
    \n

    \uc131\ub2a5 \uba54\ud2b8\ub9ad\uc744 \ud544\ud130\ub9c1\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc571 \uce74\ud14c\uace0\ub9ac, \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378, \ub2e4\uc6b4\ub85c\ub4dc\ub7c9 \ub4f1 \ub2e4\uc591\ud55c \uc694\uc778\uc5d0 \uc758\ud574 \uc774\ub97c \ud1b5\ud574 \uac1c\ubc1c\uc790\ub294 \uc720\uc0ac\ud55c \ud2b9\uc131\uc744 \uac00\uc9c4 \uc571\uacfc \uc571\uc758 \uc131\ub2a5\uc744 \ube44\uad50\ud558\uace0 \uac1c\uc120\uc774 \ud544\uc694\ud55c \uc601\uc5ed\uc744 \uc2dd\ubcc4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span>\uc774\ub7ec\ud55c \ud544\ud130 \uc678\uc5d0\ub3c4 Peer Group Benchmarks\ub294 "\uc720\uc0ac\ud55c \uc571" \uae30\ub2a5\uc744 \uc81c\uacf5\ud558\uc5ec \uc131\ub2a5 \uba54\ud2b8\ub9ad\uc744 \uae30\ubc18\uc73c\ub85c \uadc0\ud558\uc640 \uc720\uc0ac\ud55c \ub2e4\ub978 \uc571\uc744 \uc81c\uc548\ud569\ub2c8\ub2e4. \uc774\ub294 \uc7a0\uc7ac\uc801\uc778 \uacbd\uc7c1\uc790\ub97c \uc2dd\ubcc4\ud558\uace0 \uc774\ub4e4\uc744 \ubca4\uce58\ub9c8\ud0b9\ud558\ub294 \ub370 \uc720\uc6a9\ud55c \ub3c4\uad6c\uac00 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

    ASO\uc5d0 \ub300\ud574 \ud53c\uc5b4 \uadf8\ub8f9 \ubca4\uce58\ub9c8\ud06c\ub97c \uc0ac\uc6a9\ud558\ub294 \ubc29\ubc95<\/h3>\n

    \ud53c\uc5b4 \uadf8\ub8f9 \ubca4\uce58\ub9c8\ud06c\ub97c ASO \uc804\ub7b5\uc5d0 \ud1b5\ud569\ud558\uba74 \uc571\uc774 \uc2dc\uc7a5\uc5d0\uc11c \uc5b4\ub5bb\uac8c \uc218\ud589\ub418\uace0 \uc788\ub294\uc9c0\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825\uc744 \uc5bb\uace0 \uc131\uc7a5 \uae30\ud68c\ub97c \uc2dd\ubcc4\ud560 \uc218 \uc788\ub294 \uac15\ub825\ud55c \ubc29\ubc95\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\uc74c\uc740 \uc2dc\uc791\ud558\ub294 \ubc29\ubc95\uc5d0 \ub300\ud55c \uba87 \uac00\uc9c0 \ud301\uc785\ub2c8\ub2e4.<\/p>\n

      \n
    1. Identify your Peer Group:<\/strong> Use the filters available in Peer Group Benchmarks to identify apps in your category, with similar business models and download volumes. These apps are your peer group and will be the ones you compare your app’s performance against.<\/li>\n
    2. Analyze Performance Metrics:<\/strong> Look at how your app is performing against your peer group across various performance metrics. Identify areas where your app is performing well and areas where there is room for improvement. For example, if your app has a low conversion rate compared to your peers, it may be time to re-evaluate your app’s metadata and messaging.<\/li>\n
    3. Benchmark Against Competitors:<\/strong> Use the “Similar Apps” feature to identify competitors and benchmark your app’s performance against theirs. This can provide valuable insights into what your competitors are doing well and where you can improve.<\/li>\n
    4. Optimize Your ASO Strategy:<\/strong> Use the insights gained from Peer Group Benchmarks to optimize your ASO strategy. This may involve updating your app’s metadata, experimenting with new messaging or visuals, or optimizing your app’s conversion funnel.<\/li>\n<\/ol>\n

      \ub3d9\ub8cc \uadf8\ub8f9 \ubca4\uce58\ub9c8\ud06c\uc758 \uc774\uc810<\/h3>\n

      Peer Group Benchmarks\ub294 App Store\uc5d0\uc11c \uc571\uc758 \uc131\ub2a5\uc744 \uac1c\uc120\ud558\ub824\ub294 \uac1c\ubc1c\uc790\uc5d0\uac8c \uc5ec\ub7ec \uac00\uc9c0 \uc774\uc810\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uce74\ud14c\uace0\ub9ac, \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378, \ub2e4\uc6b4\ub85c\ub4dc \ubcfc\ub968 \uc804\ubc18\uc5d0 \uac78\uccd0 \uad00\ub828\uc131 \uc788\uace0 \uc815\ud655\ud55c \uc571 \ube44\uad50\ub97c \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \uac1c\ubc1c\uc790\ub294 \uc2dc\uc7a5\uc5d0\uc11c \uc790\uc2e0\uc758 \uc571\uc774 \uc5b4\ub514\uc5d0 \uc788\ub294\uc9c0, \uc720\uc0ac \uc571\uacfc \ube44\uad50\ud588\uc744 \ub54c \uc5b4\ub5a4 \uc131\uacfc\ub97c \ub0b4\uace0 \uc788\ub294\uc9c0\uc5d0 \ub300\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

      \uc804\ud658\uc728, \uc720\ub8cc \uc0ac\uc6a9\uc790\ub2f9 \uc218\uc775, \ube44\uc815\uc0c1 \uc885\ub8cc\uc728 \ubc0f \uc720\uc9c0\uc728\uacfc \uac19\uc740 \uc131\ub2a5 \uba54\ud2b8\ub9ad\uc744 \uc0ac\uc6a9\ud560 \uc218 \uc788\uc73c\ubbc0\ub85c \uac1c\ubc1c\uc790\ub294 \uac1c\uc120\uc774 \ud544\uc694\ud55c \uc601\uc5ed\uc744 \uc2dd\ubcc4\ud558\uace0 \uc571 \uc131\ub2a5\uc744 \ucd5c\uc801\ud654\ud558\uae30 \uc704\ud55c \uc870\uce58\ub97c \ucde8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc571 \uce74\ud14c\uace0\ub9ac, \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378 \ubc0f \ub2e4\uc6b4\ub85c\ub4dc \ubcfc\ub968\ubcc4\ub85c \uc131\ub2a5 \uba54\ud2b8\ub9ad\uc744 \ud544\ud130\ub9c1\ud558\ub294 \uae30\ub2a5\uc744 \ud1b5\ud574 \uac1c\ubc1c\uc790\ub294 \uc720\uc0ac\ud55c \uc571\uacfc \uc571\uc758 \uc131\ub2a5\uc744 \ubcf4\ub2e4 \uc815\ud655\ud558\uac8c \ube44\uad50\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

      \uc804\ubc18\uc801\uc73c\ub85c Peer Group Benchmarks\ub294 \uac1c\ubc1c\uc790\uc5d0\uac8c ASO \uc804\ub7b5\uc744 \uac1c\uc120\ud558\uace0 App Store\uc5d0\uc11c \uc571\uc758 \uac00\uc2dc\uc131\uc744 \ub192\uc774\ub294 \uac15\ub825\ud55c \ub3c4\uad6c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n

      \ud53c\uc5b4 \uadf8\ub8f9 \ubca4\uce58\ub9c8\ud06c\uc758 \ud55c\uacc4<\/h3>\n

      \ud53c\uc5b4 \uadf8\ub8f9 \ubca4\uce58\ub9c8\ud06c\ub294 \uac1c\ubc1c\uc790\uc5d0\uac8c \uc5ec\ub7ec \uac00\uc9c0 \uc774\uc810\uc744 \uc81c\uacf5\ud558\uc9c0\ub9cc \uba87 \uac00\uc9c0 \uc81c\ud55c \uc0ac\ud56d\uc774 \uc788\ub2e4\ub294 \uc810\uc5d0 \uc720\uc758\ud574\uc57c \ud569\ub2c8\ub2e4. \uccab\uc9f8, \ud53c\uc5b4 \uadf8\ub8f9 \ubca4\uce58\ub9c8\ud06c\ub294 iOS \uc571\uc5d0\uc11c\ub9cc \uc0ac\uc6a9\ud560 \uc218 \uc788\uc73c\ubbc0\ub85c \ub2e4\ub978 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uc791\uc5c5\ud558\ub294 \uac1c\ubc1c\uc790\uc758 \uc720\uc6a9\uc131\uc774 \uc81c\ud55c\ub429\ub2c8\ub2e4.<\/p>\n

      \ub458\uc9f8, Peer Group Benchmarks\ub294 Apple\uacfc \ub370\uc774\ud130\ub97c \uacf5\uc720\ud558\ub3c4\ub85d \uc120\ud0dd\ud55c \uc571\uc5d0 \ub300\ud574\uc11c\ub9cc \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uacb0\uacfc\uc801\uc73c\ub85c \uc77c\ubd80 \uc571\uc740 \ube44\uad50\uc5d0 \ud3ec\ud568\ub418\uc9c0 \uc54a\uc744 \uc218 \uc788\uc73c\uba70, \uc774\ub294 \ubca4\uce58\ub9c8\ud06c\uc758 \uc815\ud655\uc131\uc744 \uc81c\ud55c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

      \ub9c8\uc9c0\ub9c9\uc73c\ub85c Peer Group Benchmarks\ub294 \ud2b9\uc815 \uc601\uc5ed\uc5d0\uc11c \uc571\uc758 \uc131\ub2a5\uc774 \uc800\ud558\ub420 \uc218 \uc788\ub294 \uc774\uc720\uc5d0 \ub300\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uac1c\ubc1c\uc790\ub294 \uc5ec\uc804\ud788 \uac1c\uc120\uc774 \ud544\uc694\ud55c \ud2b9\uc815 \uc601\uc5ed\uc744 \uc2dd\ubcc4\ud558\uae30 \uc704\ud574 \uc790\uccb4 \ubd84\uc11d \ubc0f \ud14c\uc2a4\ud2b8\ub97c \uc218\ud589\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

      \uc774\ub7ec\ud55c \uc81c\ud55c\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 Peer Group Benchmarks\ub294 App Store\uc5d0\uc11c \uc571\uc758 \uc131\ub2a5\uc744 \uac1c\uc120\ud558\ub824\ub294 \uac1c\ubc1c\uc790\uc5d0\uac8c \uc5ec\uc804\ud788 \uc720\uc6a9\ud55c \ub3c4\uad6c\uc785\ub2c8\ub2e4.<\/p>\n

      \ub9c8\uc9c0\ub9c9 \uc0dd\uac01\ub4e4<\/h3>\n

      Apple\uc758 Peer Group Benchmarks \ub3c4\uc785\uc740 \uc571 \ubd84\uc11d\uc5d0 \ub300\ud55c \uc911\uc694\ud55c \uc5c5\ub370\uc774\ud2b8\uc774\uba70 \uac1c\ubc1c\uc790\uc5d0\uac8c ASO \uc804\ub7b5\uc744 \uac1c\uc120\ud558\uae30 \uc704\ud55c \uac15\ub825\ud55c \uc0c8 \ub3c4\uad6c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc571\uc758 \uc131\ub2a5\uc744 \uc2dc\uc7a5\uc758 \uc720\uc0ac\ud55c \uc571\uacfc \ube44\uad50\ud558\uc5ec \uc571\uc758 \uc704\uce58\uc5d0 \ub300\ud55c \uadc0\uc911\ud55c \ud1b5\ucc30\ub825\uc744 \uc5bb\uace0 \uc131\uc7a5 \uae30\ud68c\ub97c \uc2dd\ubcc4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud53c\uc5b4 \uadf8\ub8f9 \ubca4\uce58\ub9c8\ud06c\ub97c ASO \uc804\ub7b5\uc5d0 \ud1b5\ud569\ud558\uba74 \uc571 \uc131\ub2a5\uc744 \ucd5c\uc801\ud654\ud558\uace0 App Store\uc5d0\uc11c \uac00\uc2dc\uc131\uc744 \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

      \uc6b0\ub9ac\ub294 App Store Optimization\uc758 \ubcf5\uc7a1\ud55c \uc138\uacc4\ub97c \ud0d0\uc0c9\ud558\ub294 \uac83\uc774 \ud2b9\ud788 Peer Group Benchmarks\uc640 \uac19\uc740 \uc0c8\ub85c\uc6b4 \uc5c5\ub370\uc774\ud2b8\ub97c \ud1b5\ud574 \uc555\ub3c4\uc801\uc77c \uc218 \uc788\uc74c\uc744 \uc774\ud574\ud569\ub2c8\ub2e4. \uc774\uac83\uc774 \ubc14\ub85c Outrank Apps\uac00 \ubaa8\ub4e0 \ub2e8\uacc4\uc5d0\uc11c \ub3c4\uc6c0\uc744 \uc8fc\uae30 \uc704\ud574 \uc5ec\uae30\uc5d0 \uc788\ub294 \uc774\uc720\uc785\ub2c8\ub2e4. \uc804\ubb38\uac00\uc640 \ud568\uaed8 \uc571 \uc2a4\ud1a0\uc5b4 \ucd5c\uc801\ud654<\/a> (ASO) \uc9c0\uce68\uc5d0 \ub530\ub77c \uc571\uc774 App Store\uc5d0\uc11c \ucd5c\ub300\ud55c\uc758 \uc7a0\uc7ac\ub825\uc744 \ubc1c\ud718\ud558\uace0 \uc788\ub294\uc9c0 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

      \uc571\uc774 \ub4a4\ucc98\uc9c0\uc9c0 \uc54a\ub3c4\ub85d \ud558\uc2ed\uc2dc\uc624. \uc5f0\ub77d\ud558\ub2e4 \uc571\ubcf4\ub2e4 \ub192\uc740 \uc21c\uc704<\/a> App Store\uc5d0\uc11c \uc571\uc758 \uc131\ub2a5\uc744 \uac1c\uc120\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

      On March 1st, 2023, Apple made a significant update to its App Analytics, announcing the introduction of Peer Group Benchmarks. This update allows developers to compare their app’s performance against similar apps in the App Store and gain more insights into identifying growth opportunities. Understanding the concept of Peer Group Benchmarks and how to use […]<\/p>","protected":false},"author":2,"featured_media":9588,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"_links":{"self":[{"href":"https:\/\/outrankapps.com\/ko\/wp-json\/wp\/v2\/posts\/9586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/outrankapps.com\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/outrankapps.com\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/outrankapps.com\/ko\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/outrankapps.com\/ko\/wp-json\/wp\/v2\/comments?post=9586"}],"version-history":[{"count":3,"href":"https:\/\/outrankapps.com\/ko\/wp-json\/wp\/v2\/posts\/9586\/revisions"}],"predecessor-version":[{"id":9663,"href":"https:\/\/outrankapps.com\/ko\/wp-json\/wp\/v2\/posts\/9586\/revisions\/9663"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/outrankapps.com\/ko\/wp-json\/wp\/v2\/media\/9588"}],"wp:attachment":[{"href":"https:\/\/outrankapps.com\/ko\/wp-json\/wp\/v2\/media?parent=9586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/outrankapps.com\/ko\/wp-json\/wp\/v2\/categories?post=9586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/outrankapps.com\/ko\/wp-json\/wp\/v2\/tags?post=9586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}