{"id":9586,"date":"2023-03-23T08:57:23","date_gmt":"2023-03-23T08:57:23","guid":{"rendered":"https:\/\/outrankapps.com\/?p=9586"},"modified":"2023-03-31T12:13:53","modified_gmt":"2023-03-31T12:13:53","slug":"apple-peer-group-benchmarks-app-analytics","status":"publish","type":"post","link":"https:\/\/outrankapps.com\/is\/apple-peer-group-benchmarks-app-analytics\/","title":{"rendered":"Apple kynnir vi\u00f0mi\u00f0 jafningjah\u00f3pa \u00ed App Analytics"},"content":{"rendered":"

\u00deann 1. mars 2023 ger\u00f0i Apple umtalsver\u00f0a uppf\u00e6rslu \u00e1 App Analytics s\u00ednum og tilkynnti kynningu \u00e1 Jafningjah\u00f3pavi\u00f0mi\u00f0<\/a>. \u00deessi uppf\u00e6rsla gerir forriturum kleift a\u00f0 bera saman frammist\u00f6\u00f0u appsins s\u00edns og svipu\u00f0 forrit \u00ed App Store og f\u00e1 meiri inns\u00fdn \u00ed a\u00f0 greina vaxtart\u00e6kif\u00e6ri.<\/p>\n

Understanding the concept of Peer Group Benchmarks and how to use the data, it provides is essential for developers looking to improve their App Store f\u00ednstilling<\/a> (ASO) strategy. In this article, we’ll take a closer look at what Peer Group Benchmarks are, the metrics available, and how to incorporate them into your ASO strategy.<\/p>\n

Hva\u00f0 eru Apple Peer Group vi\u00f0mi\u00f0?<\/h2>\n

Peer Group Benchmarks fr\u00e1 Apple veita \u00fer\u00f3unara\u00f0ilum n\u00e1kv\u00e6man, vi\u00f0eigandi og var\u00f0veita pers\u00f3nuverndarsamanbur\u00f0 fyrir forrit \u00fevert \u00e1 flokka, vi\u00f0skiptam\u00f3del og ni\u00f0urhalsmagn. \u00deessi n\u00fdi eiginleiki b\u00fd\u00f0ur upp \u00e1 lei\u00f0 til a\u00f0 skilja hvernig app er a\u00f0 standa sig \u00ed samanbur\u00f0i vi\u00f0 jafnaldra s\u00edna og hvar \u00fea\u00f0 stendur \u00e1 heildarmarka\u00f0num.<\/p>\n

Tilt\u00e6kar \u00e1rangursm\u00e6lingar<\/h3>\n

Jafningah\u00f3pavi\u00f0mi\u00f0 bj\u00f3\u00f0a upp \u00e1 \u00farval af frammist\u00f6\u00f0um\u00e6lingum til a\u00f0 hj\u00e1lpa forriturum a\u00f0 f\u00e1 inns\u00fdn \u00ed hvernig appi\u00f0 \u00feeirra er a\u00f0 skila \u00e1rangri. \u00dear \u00e1 me\u00f0al eru:<\/p>\n

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  1. Vi\u00f0skiptahlutfall \u2013 Heildarfj\u00f6ldi ni\u00f0urhala deilt me\u00f0 einst\u00f6kum birtingum t\u00e6kisins.<\/li>\n
  2. \u00c1g\u00f3\u00f0i \u00e1 hvern grei\u00f0andi notanda \u2013 Heildar\u00e1g\u00f3\u00f0i (\u00fear \u00e1 me\u00f0al innkaupum \u00ed forriti) deilt me\u00f0 borgandi notendum.<\/li>\n
  3. Hrunt\u00ed\u00f0ni \u2013 Hlutfall hruntilvika mi\u00f0a\u00f0 vi\u00f0 heildarlotur.<\/li>\n
  4. Dagur 1, Dagur 7 og Dagur 28 Var\u00f0veisla \u2013 Hlutfall virkra t\u00e6kja sem opnu\u00f0u forriti\u00f0 1, 7 e\u00f0a 28 d\u00f6gum eftir uppsetningu.<\/li>\n<\/ol>\n

    S\u00edur fyrir \u00e1rangursm\u00e6lingar<\/h3>\n
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    H\u00e6gt er a\u00f0 s\u00eda frammist\u00f6\u00f0um\u00e6lingar af \u00fdmsum \u00fe\u00e1ttum, \u00fear \u00e1 me\u00f0al forritaflokknum, vi\u00f0skiptam\u00f3deli og ni\u00f0urhalsmagni. \u00deetta gerir forriturum kleift a\u00f0 bera saman frammist\u00f6\u00f0u appsins s\u00edns vi\u00f0 forrit me\u00f0 svipa\u00f0a eiginleika og finna sv\u00e6\u00f0i til \u00farb\u00f3ta.<\/span>Til vi\u00f0b\u00f3tar vi\u00f0 \u00feessar s\u00edur bj\u00f3\u00f0a jafningjah\u00f3pavi\u00f0mi\u00f0 einnig upp \u00e1 \u201esvipu\u00f0 forrit\u201c eiginleika, sem bendir til annarra forrita sem eru svipu\u00f0 \u00fe\u00ednum mi\u00f0a\u00f0 vi\u00f0 \u00e1rangursm\u00e6lingar \u00feeirra. \u00deetta getur veri\u00f0 gagnlegt t\u00f3l til a\u00f0 bera kennsl \u00e1 hugsanlega keppinauta og gera samanbur\u00f0 \u00e1 \u00feeim.<\/p>\n

    Hvernig \u00e1 a\u00f0 nota jafningjah\u00f3pavi\u00f0mi\u00f0 fyrir ASO<\/h3>\n

    A\u00f0 fella vi\u00f0mi\u00f0 jafningjah\u00f3pa inn \u00ed ASO stefnu \u00fe\u00edna getur veri\u00f0 \u00f6flug lei\u00f0 til a\u00f0 f\u00e1 inns\u00fdn \u00ed hvernig appi\u00f0 \u00feitt stendur sig \u00e1 marka\u00f0num og greina t\u00e6kif\u00e6ri til vaxtar. H\u00e9r eru nokkur r\u00e1\u00f0 um hvernig \u00e1 a\u00f0 byrja:<\/p>\n

      \n
    1. Identify your Peer Group:<\/strong> Use the filters available in Peer Group Benchmarks to identify apps in your category, with similar business models and download volumes. These apps are your peer group and will be the ones you compare your app’s performance against.<\/li>\n
    2. Analyze Performance Metrics:<\/strong> Look at how your app is performing against your peer group across various performance metrics. Identify areas where your app is performing well and areas where there is room for improvement. For example, if your app has a low conversion rate compared to your peers, it may be time to re-evaluate your app’s metadata and messaging.<\/li>\n
    3. Benchmark Against Competitors:<\/strong> Use the “Similar Apps” feature to identify competitors and benchmark your app’s performance against theirs. This can provide valuable insights into what your competitors are doing well and where you can improve.<\/li>\n
    4. Optimize Your ASO Strategy:<\/strong> Use the insights gained from Peer Group Benchmarks to optimize your ASO strategy. This may involve updating your app’s metadata, experimenting with new messaging or visuals, or optimizing your app’s conversion funnel.<\/li>\n<\/ol>\n

      Kostir jafningjah\u00f3pavi\u00f0mi\u00f0a<\/h3>\n

      Peer Group Benchmarks bj\u00f3\u00f0a upp \u00e1 nokkra kosti fyrir \u00fer\u00f3unara\u00f0ila sem vilja b\u00e6ta \u00e1rangur appsins \u00ed App Store. Me\u00f0 \u00fev\u00ed a\u00f0 veita vi\u00f0eigandi og n\u00e1kv\u00e6man samanbur\u00f0 \u00e1 forritum \u00fevert \u00e1 flokka, vi\u00f0skiptam\u00f3del og ni\u00f0urhalsmagn geta verktaki \u00f6\u00f0last inns\u00fdn \u00ed hvar appi\u00f0 \u00feeirra stendur \u00e1 marka\u00f0num og hvernig \u00fea\u00f0 skilar \u00e1rangri mi\u00f0a\u00f0 vi\u00f0 svipu\u00f0 forrit.<\/p>\n

      Me\u00f0 frambo\u00f0i \u00e1 frammist\u00f6\u00f0um\u00e6lingum eins og vi\u00f0skiptahlutfalli, \u00e1g\u00f3\u00f0a \u00e1 hvern grei\u00f0andi notanda, hrunhlutfalli og var\u00f0veisluhlutfalli, geta verktaki bent \u00e1 sv\u00e6\u00f0i til \u00farb\u00f3ta og gripi\u00f0 til a\u00f0ger\u00f0a til a\u00f0 h\u00e1marka afk\u00f6st forritsins s\u00edns. A\u00f0 auki veitir h\u00e6fileikinn til a\u00f0 s\u00eda frammist\u00f6\u00f0um\u00e6lingar eftir forritaflokki, vi\u00f0skiptam\u00f3deli og ni\u00f0urhalsmagni \u00fer\u00f3unara\u00f0ilum n\u00e1kv\u00e6mari samanbur\u00f0 \u00e1 frammist\u00f6\u00f0u appsins s\u00edns og svipu\u00f0 forrit.<\/p>\n

      \u00c1 heildina liti\u00f0 veita Peer Group Benchmarks forriturum \u00f6flugt t\u00f3l til a\u00f0 b\u00e6ta ASO stefnu s\u00edna og auka s\u00fdnileika appsins \u00ed App Store.<\/p>\n

      Takmarkanir jafningjah\u00f3pavi\u00f0mi\u00f0a<\/h3>\n

      \u00de\u00f3 a\u00f0 vi\u00f0mi\u00f0 jafningjah\u00f3pa bj\u00f3\u00f0i forriturum upp \u00e1 nokkra kosti, \u00fe\u00e1 er mikilv\u00e6gt a\u00f0 hafa \u00ed huga a\u00f0 \u00feeir hafa nokkrar takmarkanir. \u00cd fyrsta lagi eru Peer Group Benchmarks a\u00f0eins f\u00e1anlegar fyrir iOS forrit, sem takmarkar notagildi \u00feeirra fyrir forritara sem vinna \u00e1 \u00f6\u00f0rum kerfum.<\/p>\n

      \u00cd \u00f6\u00f0ru lagi veita jafningjah\u00f3pavi\u00f0mi\u00f0 a\u00f0eins g\u00f6gn fyrir forrit sem hafa vali\u00f0 a\u00f0 deila g\u00f6gnum s\u00ednum me\u00f0 Apple. \u00dear af lei\u00f0andi geta sum forrit ekki veri\u00f0 me\u00f0 \u00ed samanbur\u00f0inum, sem getur takmarka\u00f0 n\u00e1kv\u00e6mni vi\u00f0mi\u00f0anna.<\/p>\n

      A\u00f0 lokum, vi\u00f0mi\u00f0 jafningjah\u00f3pa veita ekki inns\u00fdn \u00ed hvers vegna app g\u00e6ti veri\u00f0 vanh\u00e6ft \u00e1 \u00e1kve\u00f0num svi\u00f0um. H\u00f6nnu\u00f0ir \u00feurfa samt a\u00f0 framkv\u00e6ma eigin greiningu og pr\u00f3fanir til a\u00f0 bera kennsl \u00e1 tiltekin sv\u00e6\u00f0i til \u00farb\u00f3ta.<\/p>\n

      \u00der\u00e1tt fyrir \u00feessar takmarkanir eru vi\u00f0mi\u00f0 jafningjah\u00f3pa \u00e1fram d\u00fdrm\u00e6tt t\u00e6ki fyrir forritara sem vilja b\u00e6ta \u00e1rangur appsins \u00ed App Store.<\/p>\n

      Lokahugsanir<\/h3>\n

      Kynning Apple \u00e1 Peer Group Benchmarks er mikilv\u00e6g uppf\u00e6rsla \u00e1 App Analytics og veitir forriturum \u00f6flugt n\u00fdtt t\u00f3l til a\u00f0 b\u00e6ta ASO stefnu s\u00edna. Me\u00f0 \u00fev\u00ed a\u00f0 bera saman \u00e1rangur appsins \u00fe\u00edns og svipu\u00f0 forrit \u00e1 marka\u00f0num getur\u00f0u fengi\u00f0 d\u00fdrm\u00e6ta inns\u00fdn \u00ed hvar appi\u00f0 \u00feitt stendur og greint t\u00e6kif\u00e6ri til vaxtar. Me\u00f0 \u00fev\u00ed a\u00f0 fella vi\u00f0mi\u00f0 jafningjah\u00f3pa inn \u00ed ASO stefnu \u00fe\u00edna, getur\u00f0u f\u00ednstillt afk\u00f6st appsins \u00fe\u00edns og auki\u00f0 s\u00fdnileika \u00feess \u00ed App Store.<\/p>\n

      Vi\u00f0 skiljum a\u00f0 \u00fea\u00f0 getur veri\u00f0 yfir\u00feyrmandi a\u00f0 vafra um fl\u00f3kinn heim App Store Optimization, s\u00e9rstaklega me\u00f0 n\u00fdjum uppf\u00e6rslum eins og Peer Group Benchmarks. \u00deess vegna er Outrank Apps h\u00e9r til a\u00f0 hj\u00e1lpa \u00fe\u00e9r hvert skref \u00e1 lei\u00f0inni. Me\u00f0 s\u00e9rfr\u00e6\u00f0ingi App Store f\u00ednstilling<\/a> (ASO) lei\u00f0beiningar, \u00fe\u00fa getur veri\u00f0 viss um a\u00f0 appi\u00f0 \u00feitt s\u00e9 a\u00f0 n\u00e1 fullum m\u00f6guleikum \u00ed App Store.<\/p>\n

      Ekki l\u00e1ta appi\u00f0 \u00feitt ver\u00f0a eftir. Haf\u00f0u samband Fram\u00farskarandi \u00f6pp<\/a> til a\u00f0 hj\u00e1lpa \u00fe\u00e9r a\u00f0 b\u00e6ta \u00e1rangur appsins \u00fe\u00edns \u00ed App Store.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

      On March 1st, 2023, Apple made a significant update to its App Analytics, announcing the introduction of Peer Group Benchmarks. This update allows developers to compare their app’s performance against similar apps in the App Store and gain more insights into identifying growth opportunities. Understanding the concept of Peer Group Benchmarks and how to use […]<\/p>","protected":false},"author":2,"featured_media":9588,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"_links":{"self":[{"href":"https:\/\/outrankapps.com\/is\/wp-json\/wp\/v2\/posts\/9586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/outrankapps.com\/is\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/outrankapps.com\/is\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/outrankapps.com\/is\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/outrankapps.com\/is\/wp-json\/wp\/v2\/comments?post=9586"}],"version-history":[{"count":3,"href":"https:\/\/outrankapps.com\/is\/wp-json\/wp\/v2\/posts\/9586\/revisions"}],"predecessor-version":[{"id":9663,"href":"https:\/\/outrankapps.com\/is\/wp-json\/wp\/v2\/posts\/9586\/revisions\/9663"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/outrankapps.com\/is\/wp-json\/wp\/v2\/media\/9588"}],"wp:attachment":[{"href":"https:\/\/outrankapps.com\/is\/wp-json\/wp\/v2\/media?parent=9586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/outrankapps.com\/is\/wp-json\/wp\/v2\/categories?post=9586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/outrankapps.com\/is\/wp-json\/wp\/v2\/tags?post=9586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}