{"id":9586,"date":"2023-03-23T08:57:23","date_gmt":"2023-03-23T08:57:23","guid":{"rendered":"https:\/\/outrankapps.com\/?p=9586"},"modified":"2023-03-31T12:13:53","modified_gmt":"2023-03-31T12:13:53","slug":"apple-peer-group-benchmarks-app-analytics","status":"publish","type":"post","link":"https:\/\/outrankapps.com\/cs\/apple-peer-group-benchmarks-app-analytics\/","title":{"rendered":"Apple zav\u00e1d\u00ed benchmarky Peer Group do App Analytics"},"content":{"rendered":"

1. b\u0159ezna 2023 provedl Apple v\u00fdznamnou aktualizaci sv\u00e9 App Analytics a ozn\u00e1mil zaveden\u00ed Srovn\u00e1vac\u00ed skupiny vrstevn\u00edk\u016f<\/a>. Tato aktualizace umo\u017e\u0148uje v\u00fdvoj\u00e1\u0159\u016fm porovnat v\u00fdkon jejich aplikac\u00ed s podobn\u00fdmi aplikacemi v App Store a z\u00edskat v\u00edce informac\u00ed o identifikaci p\u0159\u00edle\u017eitost\u00ed r\u016fstu.<\/p>\n

Understanding the concept of Peer Group Benchmarks and how to use the data, it provides is essential for developers looking to improve their Optimalizace App Store<\/a> (ASO) strategy. In this article, we’ll take a closer look at what Peer Group Benchmarks are, the metrics available, and how to incorporate them into your ASO strategy.<\/p>\n

Co jsou benchmarky Apple Peer Group?<\/h2>\n

Apple Peer Group Benchmarks poskytuje v\u00fdvoj\u00e1\u0159\u016fm p\u0159esn\u00e1, relevantn\u00ed a soukrom\u00ed chr\u00e1n\u00edc\u00ed srovn\u00e1n\u00ed aplikac\u00ed nap\u0159\u00ed\u010d kategoriemi, obchodn\u00edmi modely a objemy stahov\u00e1n\u00ed. Tato nov\u00e1 funkce nab\u00edz\u00ed zp\u016fsob, jak porozum\u011bt tomu, jak si aplikace vede ve srovn\u00e1n\u00ed se sv\u00fdmi kolegy a kde si stoj\u00ed na celkov\u00e9m trhu.<\/p>\n

Dostupn\u00e9 metriky v\u00fdkonu<\/h3>\n

Srovn\u00e1vac\u00ed testy Peer Group nab\u00edzej\u00ed \u0159adu metrik v\u00fdkonu, kter\u00e9 v\u00fdvoj\u00e1\u0159\u016fm pom\u00e1haj\u00ed z\u00edskat p\u0159ehled o tom, jak si jejich aplikace vede. Tyto zahrnuj\u00ed:<\/p>\n

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  1. Konverzn\u00ed pom\u011br \u2013 celkov\u00fd po\u010det sta\u017een\u00ed vyd\u011blen\u00fd po\u010dtem unik\u00e1tn\u00edch zobrazen\u00ed na za\u0159\u00edzen\u00ed.<\/li>\n
  2. V\u00fdnosy na plat\u00edc\u00edho u\u017eivatele \u2013 celkov\u00e9 v\u00fdnosy (v\u010detn\u011b n\u00e1kup\u016f v aplikaci) d\u011blen\u00e9 plat\u00edc\u00edmi u\u017eivateli.<\/li>\n
  3. M\u00edra selh\u00e1n\u00ed \u2013 m\u00edra v\u00fdskytu selh\u00e1n\u00ed v porovn\u00e1n\u00ed s celkov\u00fdm po\u010dtem relac\u00ed.<\/li>\n
  4. Den 1, den 7 a den 28 Uchov\u00e1n\u00ed \u2013 procento aktivn\u00edch za\u0159\u00edzen\u00ed, kter\u00e1 aplikaci otev\u0159ela 1, 7 nebo 28 dn\u00ed po instalaci.<\/li>\n<\/ol>\n

    Filtry metrik v\u00fdkonu<\/h3>\n
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    \n
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    Metriky v\u00fdkonu lze filtrovat podle r\u016fzn\u00fdch faktor\u016f, v\u010detn\u011b kategorie aplikace, obchodn\u00edho modelu a objemu stahov\u00e1n\u00ed. To umo\u017e\u0148uje v\u00fdvoj\u00e1\u0159\u016fm porovn\u00e1vat v\u00fdkon jejich aplikace s aplikacemi s podobn\u00fdmi vlastnostmi a identifikovat oblasti, kter\u00e9 je t\u0159eba zlep\u0161it.<\/span>Krom\u011b t\u011bchto filtr\u016f poskytuj\u00ed Srovn\u00e1vac\u00ed hodnoty Peer Group tak\u00e9 funkci \u201ePodobn\u00e9 aplikace\u201c, kter\u00e1 navrhuje dal\u0161\u00ed aplikace, kter\u00e9 jsou podobn\u00e9 t\u00e9 va\u0161\u00ed, na z\u00e1klad\u011b jejich metrik v\u00fdkonu. To m\u016f\u017ee b\u00fdt u\u017eite\u010dn\u00fd n\u00e1stroj pro identifikaci potenci\u00e1ln\u00edch konkurent\u016f a srovn\u00e1n\u00ed s nimi.<\/p>\n

    Jak pou\u017e\u00edvat benchmarky Peer Group pro ASO<\/h3>\n

    Za\u010dlen\u011bn\u00ed benchmark\u016f Peer Group Benchmarks do va\u0161\u00ed strategie ASO m\u016f\u017ee b\u00fdt \u00fa\u010dinn\u00fdm zp\u016fsobem, jak z\u00edskat p\u0159ehled o tom, jak si va\u0161e aplikace vede na trhu, a identifikovat p\u0159\u00edle\u017eitosti k r\u016fstu. Zde je n\u011bkolik tip\u016f, jak za\u010d\u00edt:<\/p>\n

      \n
    1. Identify your Peer Group:<\/strong> Use the filters available in Peer Group Benchmarks to identify apps in your category, with similar business models and download volumes. These apps are your peer group and will be the ones you compare your app’s performance against.<\/li>\n
    2. Analyze Performance Metrics:<\/strong> Look at how your app is performing against your peer group across various performance metrics. Identify areas where your app is performing well and areas where there is room for improvement. For example, if your app has a low conversion rate compared to your peers, it may be time to re-evaluate your app’s metadata and messaging.<\/li>\n
    3. Benchmark Against Competitors:<\/strong> Use the “Similar Apps” feature to identify competitors and benchmark your app’s performance against theirs. This can provide valuable insights into what your competitors are doing well and where you can improve.<\/li>\n
    4. Optimize Your ASO Strategy:<\/strong> Use the insights gained from Peer Group Benchmarks to optimize your ASO strategy. This may involve updating your app’s metadata, experimenting with new messaging or visuals, or optimizing your app’s conversion funnel.<\/li>\n<\/ol>\n

      V\u00fdhody benchmark\u016f Peer Group<\/h3>\n

      Srovn\u00e1vac\u00ed testy Peer Group nab\u00edzej\u00ed n\u011bkolik v\u00fdhod v\u00fdvoj\u00e1\u0159\u016fm, kte\u0159\u00ed cht\u011bj\u00ed zlep\u0161it v\u00fdkon sv\u00e9 aplikace v App Store. Poskytov\u00e1n\u00edm relevantn\u00edch a p\u0159esn\u00fdch srovn\u00e1n\u00ed aplikac\u00ed nap\u0159\u00ed\u010d kategoriemi, obchodn\u00edmi modely a objemy stahov\u00e1n\u00ed mohou v\u00fdvoj\u00e1\u0159i z\u00edskat p\u0159ehled o tom, kde si jejich aplikace stoj\u00ed na trhu a jak si vede ve srovn\u00e1n\u00ed s podobn\u00fdmi aplikacemi.<\/p>\n

      D\u00edky dostupnosti v\u00fdkonnostn\u00edch metrik, jako je konverzn\u00ed pom\u011br, v\u00fdnosy na plat\u00edc\u00edho u\u017eivatele, m\u00edra selh\u00e1n\u00ed a m\u00edra udr\u017een\u00ed, mohou v\u00fdvoj\u00e1\u0159i identifikovat oblasti pro zlep\u0161en\u00ed a podniknout kroky k optimalizaci v\u00fdkonu sv\u00e9 aplikace. Krom\u011b toho mo\u017enost filtrovat metriky v\u00fdkonu podle kategorie aplikace, obchodn\u00edho modelu a objemu stahov\u00e1n\u00ed poskytuje v\u00fdvoj\u00e1\u0159\u016fm p\u0159esn\u011bj\u0161\u00ed srovn\u00e1n\u00ed v\u00fdkonu jejich aplikace s podobn\u00fdmi aplikacemi.<\/p>\n

      Celkov\u011b Peer Group Benchmarks poskytuj\u00ed v\u00fdvoj\u00e1\u0159\u016fm v\u00fdkonn\u00fd n\u00e1stroj pro zlep\u0161en\u00ed jejich strategie ASO a zv\u00fd\u0161en\u00ed viditelnosti jejich aplikace v App Store.<\/p>\n

      Omezen\u00ed benchmark\u016f Peer Group<\/h3>\n

      Zat\u00edmco Peer Group Benchmarks nab\u00edz\u00ed v\u00fdvoj\u00e1\u0159\u016fm n\u011bkolik v\u00fdhod, je d\u016fle\u017eit\u00e9 si uv\u011bdomit, \u017ee maj\u00ed ur\u010dit\u00e1 omezen\u00ed. Za prv\u00e9, Peer Group Benchmarks jsou k dispozici pouze pro aplikace pro iOS, co\u017e omezuje jejich u\u017eite\u010dnost pro v\u00fdvoj\u00e1\u0159e pracuj\u00edc\u00ed na jin\u00fdch platform\u00e1ch.<\/p>\n

      Za druh\u00e9, Peer Group Benchmarks poskytuj\u00ed data pouze pro aplikace, kter\u00e9 se rozhodly sd\u00edlet sv\u00e1 data se spole\u010dnost\u00ed Apple. V d\u016fsledku toho nemus\u00ed b\u00fdt n\u011bkter\u00e9 aplikace zahrnuty do srovn\u00e1n\u00ed, co\u017e m\u016f\u017ee omezit p\u0159esnost srovn\u00e1vac\u00edch test\u016f.<\/p>\n

      A kone\u010dn\u011b, Peer Group Benchmarks neposkytuj\u00ed informace o tom, pro\u010d m\u016f\u017ee b\u00fdt aplikace v ur\u010dit\u00fdch oblastech nedostate\u010dn\u00e1. V\u00fdvoj\u00e1\u0159i budou i nad\u00e1le muset prov\u00e1d\u011bt vlastn\u00ed anal\u00fdzy a testov\u00e1n\u00ed, aby identifikovali konkr\u00e9tn\u00ed oblasti pro zlep\u0161en\u00ed.<\/p>\n

      Navzdory t\u011bmto omezen\u00edm z\u016fst\u00e1vaj\u00ed Peer Group Benchmarks cenn\u00fdm n\u00e1strojem pro v\u00fdvoj\u00e1\u0159e, kte\u0159\u00ed cht\u011bj\u00ed zlep\u0161it v\u00fdkon sv\u00e9 aplikace v App Store.<\/p>\n

      Z\u00e1v\u011bre\u010dn\u00e9 my\u0161lenky<\/h3>\n

      Zaveden\u00ed Peer Group Benchmarks od spole\u010dnosti Apple je v\u00fdznamnou aktualizac\u00ed App Analytics a poskytuje v\u00fdvoj\u00e1\u0159\u016fm v\u00fdkonn\u00fd nov\u00fd n\u00e1stroj pro zlep\u0161en\u00ed jejich strategie ASO. Porovn\u00e1n\u00edm v\u00fdkonu va\u0161\u00ed aplikace s podobn\u00fdmi aplikacemi na trhu m\u016f\u017eete z\u00edskat cenn\u00e9 informace o tom, kde si va\u0161e aplikace stoj\u00ed, a identifikovat p\u0159\u00edle\u017eitosti k r\u016fstu. Za\u010dlen\u011bn\u00edm Peer Group Benchmarks do va\u0161\u00ed strategie ASO m\u016f\u017eete optimalizovat v\u00fdkon sv\u00e9 aplikace a zv\u00fd\u0161it jej\u00ed viditelnost v App Store.<\/p>\n

      Ch\u00e1peme, \u017ee orientace ve slo\u017eit\u00e9m sv\u011bt\u011b optimalizace App Store m\u016f\u017ee b\u00fdt ohromuj\u00edc\u00ed, zvl\u00e1\u0161t\u011b s nov\u00fdmi aktualizacemi, jako jsou Peer Group Benchmarks. Proto je tu Outrank Apps, aby v\u00e1m pomohl na ka\u017ed\u00e9m kroku. S odborn\u00edkem Optimalizace App Store<\/a> (ASO), m\u016f\u017eete si b\u00fdt jisti, \u017ee va\u0161e aplikace dosahuje sv\u00e9ho pln\u00e9ho potenci\u00e1lu v App Store.<\/p>\n

      Nenechte svou aplikaci z\u016fstat pozadu. Kontakt P\u0159edstihnout aplikace<\/a> kter\u00e9 v\u00e1m pomohou zlep\u0161it v\u00fdkon va\u0161\u00ed aplikace v App Store.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

      On March 1st, 2023, Apple made a significant update to its App Analytics, announcing the introduction of Peer Group Benchmarks. This update allows developers to compare their app’s performance against similar apps in the App Store and gain more insights into identifying growth opportunities. Understanding the concept of Peer Group Benchmarks and how to use […]<\/p>","protected":false},"author":2,"featured_media":9588,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"_links":{"self":[{"href":"https:\/\/outrankapps.com\/cs\/wp-json\/wp\/v2\/posts\/9586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/outrankapps.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/outrankapps.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/outrankapps.com\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/outrankapps.com\/cs\/wp-json\/wp\/v2\/comments?post=9586"}],"version-history":[{"count":3,"href":"https:\/\/outrankapps.com\/cs\/wp-json\/wp\/v2\/posts\/9586\/revisions"}],"predecessor-version":[{"id":9663,"href":"https:\/\/outrankapps.com\/cs\/wp-json\/wp\/v2\/posts\/9586\/revisions\/9663"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/outrankapps.com\/cs\/wp-json\/wp\/v2\/media\/9588"}],"wp:attachment":[{"href":"https:\/\/outrankapps.com\/cs\/wp-json\/wp\/v2\/media?parent=9586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/outrankapps.com\/cs\/wp-json\/wp\/v2\/categories?post=9586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/outrankapps.com\/cs\/wp-json\/wp\/v2\/tags?post=9586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}