{"id":9586,"date":"2023-03-23T08:57:23","date_gmt":"2023-03-23T08:57:23","guid":{"rendered":"https:\/\/outrankapps.com\/?p=9586"},"modified":"2023-03-31T12:13:53","modified_gmt":"2023-03-31T12:13:53","slug":"apple-peer-group-benchmarks-app-analytics","status":"publish","type":"post","link":"https:\/\/outrankapps.com\/az\/apple-peer-group-benchmarks-app-analytics\/","title":{"rendered":"Apple App Analytics \u00fc\u00e7\u00fcn Peer Group Benchmarklar\u0131n\u0131 t\u0259qdim edir"},"content":{"rendered":"

1 mart 2023-c\u00fc ild\u0259 Apple, T\u0259tbiq Analitikas\u0131na \u0259h\u0259miyy\u0259tli bir yenil\u0259m\u0259 etdi v\u0259 t\u0259tbiqini elan etdi. Peer Group Benchmarks<\/a>. Bu yenil\u0259m\u0259 t\u0259rtibat\u00e7\u0131lara \u00f6z proqramlar\u0131n\u0131n performans\u0131n\u0131 App Store-dak\u0131 ox\u015far proqramlarla m\u00fcqayis\u0259 etm\u0259y\u0259 v\u0259 inki\u015faf imkanlar\u0131n\u0131 m\u00fc\u0259yy\u0259n etm\u0259k \u00fc\u00e7\u00fcn daha \u00e7ox m\u0259lumat \u0259ld\u0259 etm\u0259y\u0259 imkan verir.<\/p>\n

Understanding the concept of Peer Group Benchmarks and how to use the data, it provides is essential for developers looking to improve their App Store Optimizasiyas\u0131<\/a> (ASO) strategy. In this article, we’ll take a closer look at what Peer Group Benchmarks are, the metrics available, and how to incorporate them into your ASO strategy.<\/p>\n

Apple Peer Group Benchmarks n\u0259dir?<\/h2>\n

Apple-\u0131n Peer Group Benchmarks proqramlar\u0131 t\u0259rtibat\u00e7\u0131lara kateqoriyalar, biznes modell\u0259ri v\u0259 y\u00fckl\u0259m\u0259 h\u0259cml\u0259ri \u00fczr\u0259 t\u0259tbiql\u0259r \u00fc\u00e7\u00fcn d\u0259qiq, uy\u011fun v\u0259 m\u0259xfiliyi qoruyan m\u00fcqayis\u0259l\u0259r t\u0259qdim edir. Bu yeni x\u00fcsusiyy\u0259t, t\u0259tbiqin h\u0259mya\u015f\u0131dlar\u0131 il\u0259 m\u00fcqayis\u0259d\u0259 nec\u0259 performans g\u00f6st\u0259rdiyini v\u0259 \u00fcmumi bazarda harada oldu\u011funu anlamaq \u00fc\u00e7\u00fcn bir yol t\u0259qdim edir.<\/p>\n

M\u00f6vcud Performans Metrikl\u0259ri<\/h3>\n

Peer Group Benchmarks t\u0259rtibat\u00e7\u0131lara t\u0259tbiql\u0259rinin nec\u0259 i\u015fl\u0259m\u0259si bar\u0259d\u0259 fikirl\u0259r \u0259ld\u0259 etm\u0259y\u0259 k\u00f6m\u0259k etm\u0259k \u00fc\u00e7\u00fcn bir s\u0131ra performans g\u00f6st\u0259ricil\u0259ri t\u0259klif edir. Bunlara daxildir:<\/p>\n

    \n
  1. D\u00f6n\u00fc\u015f\u00fcm d\u0259r\u0259c\u0259si \u2013 y\u00fckl\u0259m\u0259l\u0259rin \u00fcmumi say\u0131 unikal cihaz t\u0259\u0259ss\u00fcratlar\u0131na b\u00f6l\u00fcn\u00fcr.<\/li>\n
  2. \u00d6d\u0259ni\u015f ed\u0259n \u0130stifad\u0259\u00e7iy\u0259 d\u00fc\u015f\u0259n g\u0259lir \u2013 \u00d6d\u0259ni\u015f ed\u0259n istifad\u0259\u00e7il\u0259r\u0259 b\u00f6l\u00fcn\u0259n \u00fcmumi g\u0259lir (t\u0259tbiqdaxili al\u0131\u015flar daxil olmaqla).<\/li>\n
  3. Crash Rate \u2013 \u00dcmumi seanslarla m\u00fcqayis\u0259d\u0259 q\u0259zalar\u0131n ba\u015f verm\u0259 nisb\u0259ti.<\/li>\n
  4. 1-ci g\u00fcn, 7-ci g\u00fcn v\u0259 28-ci g\u00fcn saxlama \u2013 Qura\u015fd\u0131r\u0131ld\u0131qdan 1, 7 v\u0259 ya 28 g\u00fcn sonra proqram\u0131 a\u00e7an aktiv cihazlar\u0131n faizi.<\/li>\n<\/ol>\n

    Performans Metrikl\u0259ri Filtrl\u0259ri<\/h3>\n
    \n
    \n
    \n
    \n
    \n

    Performans g\u00f6st\u0259ricil\u0259ri filtrl\u0259n\u0259 bil\u0259r proqram kateqoriyas\u0131, biznes modeli v\u0259 endirm\u0259 h\u0259cmi daxil olmaqla m\u00fcxt\u0259lif amill\u0259r\u0259 g\u00f6r\u0259. Bu, t\u0259rtibat\u00e7\u0131lara t\u0259tbiql\u0259rinin performans\u0131n\u0131 ox\u015far x\u00fcsusiyy\u0259tl\u0259r\u0259 malik t\u0259tbiql\u0259rl\u0259 m\u00fcqayis\u0259 etm\u0259y\u0259 v\u0259 t\u0259kmill\u0259\u015fdirilm\u0259li sah\u0259l\u0259ri m\u00fc\u0259yy\u0259n etm\u0259y\u0259 imkan verir.<\/span>Bu filtrl\u0259r\u0259 \u0259lav\u0259 olaraq, Peer Group Benchmarks h\u0259m\u00e7inin performans g\u00f6st\u0259ricil\u0259rin\u0259 \u0259sas\u0259n sizinkin\u0259 b\u0259nz\u0259r dig\u0259r t\u0259tbiql\u0259ri t\u0259klif ed\u0259n \u201cOx\u015far Proqramlar\u201d funksiyas\u0131n\u0131 da t\u0259min edir. Bu, potensial r\u0259qibl\u0259ri m\u00fc\u0259yy\u0259n etm\u0259k v\u0259 onlara qar\u015f\u0131 m\u00fcqayis\u0259 aparmaq \u00fc\u00e7\u00fcn faydal\u0131 vasit\u0259 ola bil\u0259r.<\/p>\n

    ASO \u00fc\u00e7\u00fcn Peer Group etalonlar\u0131ndan nec\u0259 istifad\u0259 etm\u0259k olar<\/h3>\n

    Peer Group Benchmarks-\u0131 ASO strategiyan\u0131za daxil etm\u0259k, t\u0259tbiqinizin bazarda nec\u0259 f\u0259aliyy\u0259t g\u00f6st\u0259rdiyin\u0259 dair fikirl\u0259r \u0259ld\u0259 etm\u0259k v\u0259 inki\u015faf imkanlar\u0131n\u0131 m\u00fc\u0259yy\u0259n etm\u0259k \u00fc\u00e7\u00fcn g\u00fccl\u00fc bir yol ola bil\u0259r. Ba\u015flamaq \u00fc\u00e7\u00fcn b\u0259zi m\u0259sl\u0259h\u0259tl\u0259r:<\/p>\n

      \n
    1. Identify your Peer Group:<\/strong> Use the filters available in Peer Group Benchmarks to identify apps in your category, with similar business models and download volumes. These apps are your peer group and will be the ones you compare your app’s performance against.<\/li>\n
    2. Analyze Performance Metrics:<\/strong> Look at how your app is performing against your peer group across various performance metrics. Identify areas where your app is performing well and areas where there is room for improvement. For example, if your app has a low conversion rate compared to your peers, it may be time to re-evaluate your app’s metadata and messaging.<\/li>\n
    3. Benchmark Against Competitors:<\/strong> Use the “Similar Apps” feature to identify competitors and benchmark your app’s performance against theirs. This can provide valuable insights into what your competitors are doing well and where you can improve.<\/li>\n
    4. Optimize Your ASO Strategy:<\/strong> Use the insights gained from Peer Group Benchmarks to optimize your ASO strategy. This may involve updating your app’s metadata, experimenting with new messaging or visuals, or optimizing your app’s conversion funnel.<\/li>\n<\/ol>\n

      Peer Group Benchmarks-\u0131n \u00fcst\u00fcnl\u00fckl\u0259ri<\/h3>\n

      Peer Group Benchmarks App Store-da t\u0259tbiqinin performans\u0131n\u0131 yax\u015f\u0131la\u015fd\u0131rmaq ist\u0259y\u0259n t\u0259rtibat\u00e7\u0131lara bir s\u0131ra \u00fcst\u00fcnl\u00fckl\u0259r t\u0259klif edir. T\u0259tbiql\u0259r \u00fc\u00e7\u00fcn kateqoriyalar, biznes modell\u0259ri v\u0259 endirm\u0259 h\u0259cml\u0259ri \u00fczr\u0259 m\u00fcvafiq v\u0259 d\u0259qiq m\u00fcqayis\u0259l\u0259r t\u0259qdim etm\u0259kl\u0259, t\u0259rtibat\u00e7\u0131lar t\u0259tbiql\u0259rinin bazarda harada dayand\u0131\u011f\u0131 v\u0259 ox\u015far t\u0259tbiql\u0259rl\u0259 m\u00fcqayis\u0259d\u0259 onun nec\u0259 i\u015fl\u0259m\u0259si bar\u0259d\u0259 m\u0259lumat \u0259ld\u0259 ed\u0259 bil\u0259rl\u0259r.<\/p>\n

      D\u00f6n\u00fc\u015f\u00fcm d\u0259r\u0259c\u0259si, \u00f6d\u0259ni\u015f ed\u0259n istifad\u0259\u00e7iy\u0259 d\u00fc\u015f\u0259n g\u0259lir, q\u0259za d\u0259r\u0259c\u0259si v\u0259 saxlama d\u0259r\u0259c\u0259si kimi performans g\u00f6st\u0259ricil\u0259rinin m\u00f6vcudlu\u011fu il\u0259 t\u0259rtibat\u00e7\u0131lar t\u0259kmill\u0259\u015fdirm\u0259 \u00fc\u00e7\u00fcn sah\u0259l\u0259ri m\u00fc\u0259yy\u0259n ed\u0259 v\u0259 t\u0259tbiql\u0259rinin performans\u0131n\u0131 optimalla\u015fd\u0131rmaq \u00fc\u00e7\u00fcn t\u0259dbirl\u0259r g\u00f6r\u0259 bil\u0259rl\u0259r. \u018flav\u0259 olaraq, t\u0259tbiq kateqoriyas\u0131, biznes modeli v\u0259 y\u00fckl\u0259m\u0259 h\u0259cmin\u0259 g\u00f6r\u0259 performans g\u00f6st\u0259ricil\u0259rini s\u00fczg\u0259cd\u0259n ke\u00e7irm\u0259 qabiliyy\u0259ti t\u0259rtibat\u00e7\u0131lara t\u0259tbiqin performans\u0131n\u0131 ox\u015far t\u0259tbiql\u0259rl\u0259 daha d\u0259qiq m\u00fcqayis\u0259 etm\u0259k imkan\u0131 verir.<\/p>\n

      \u00dcmumilikd\u0259, Peer Group Benchmarks t\u0259rtibat\u00e7\u0131lara ASO strategiyas\u0131n\u0131 t\u0259kmill\u0259\u015fdirm\u0259k v\u0259 App Store-da t\u0259tbiqin g\u00f6r\u00fcnm\u0259sini art\u0131rmaq \u00fc\u00e7\u00fcn g\u00fccl\u00fc al\u0259t t\u0259qdim edir.<\/p>\n

      Peer Group Benchmarklar\u0131n\u0131n m\u0259hdudiyy\u0259tl\u0259ri<\/h3>\n

      Peer Group Benchmarks t\u0259rtibat\u00e7\u0131lara bir s\u0131ra \u00fcst\u00fcnl\u00fckl\u0259r t\u0259klif ets\u0259 d\u0259, onlar\u0131n b\u0259zi m\u0259hdudiyy\u0259tl\u0259ri oldu\u011funu qeyd etm\u0259k vacibdir. Birincisi, Peer Group Benchmarks yaln\u0131z iOS proqramlar\u0131 \u00fc\u00e7\u00fcn \u0259l\u00e7atand\u0131r ki, bu da onlar\u0131n dig\u0259r platformalarda i\u015fl\u0259y\u0259n t\u0259rtibat\u00e7\u0131lar \u00fc\u00e7\u00fcn faydal\u0131l\u0131\u011f\u0131n\u0131 m\u0259hdudla\u015fd\u0131r\u0131r.<\/p>\n

      \u0130kincisi, Peer Group Benchmarks yaln\u0131z m\u0259lumatlar\u0131n\u0131 Apple il\u0259 b\u00f6l\u00fc\u015fm\u0259k \u00fc\u00e7\u00fcn qo\u015fulmu\u015f proqramlar \u00fc\u00e7\u00fcn m\u0259lumat verir. N\u0259tic\u0259d\u0259, b\u0259zi proqramlar m\u00fcqayis\u0259y\u0259 daxil edilm\u0259y\u0259 bil\u0259r ki, bu da etalonlar\u0131n d\u0259qiqliyini m\u0259hdudla\u015fd\u0131ra bil\u0259r.<\/p>\n

      N\u0259hay\u0259t, Peer Group Benchmarks proqram\u0131n m\u00fc\u0259yy\u0259n sah\u0259l\u0259rd\u0259 niy\u0259 a\u015fa\u011f\u0131 performans g\u00f6st\u0259r\u0259 bil\u0259c\u0259yi bar\u0259d\u0259 m\u0259lumat vermir. T\u0259rtibat\u00e7\u0131lar h\u0259l\u0259 d\u0259 t\u0259kmill\u0259\u015fdirm\u0259 \u00fc\u00e7\u00fcn x\u00fcsusi sah\u0259l\u0259ri m\u00fc\u0259yy\u0259n etm\u0259k \u00fc\u00e7\u00fcn \u00f6z analizl\u0259rini v\u0259 testl\u0259rini aparmal\u0131 olacaqlar.<\/p>\n

      Bu m\u0259hdudiyy\u0259tl\u0259r\u0259 baxmayaraq, Peer Group Benchmarks App Store-da t\u0259tbiqinin performans\u0131n\u0131 yax\u015f\u0131la\u015fd\u0131rmaq ist\u0259y\u0259n t\u0259rtibat\u00e7\u0131lar \u00fc\u00e7\u00fcn d\u0259y\u0259rli al\u0259t olaraq qal\u0131r.<\/p>\n

      Son D\u00fc\u015f\u00fcnc\u0259l\u0259r<\/h3>\n

      Apple-\u0131n Peer Group Benchmarks t\u0259tbiqi App Analytics \u00fc\u00e7\u00fcn \u0259h\u0259miyy\u0259tli bir yenil\u0259m\u0259dir v\u0259 t\u0259rtibat\u00e7\u0131lara ASO strategiyas\u0131n\u0131 t\u0259kmill\u0259\u015fdirm\u0259k \u00fc\u00e7\u00fcn g\u00fccl\u00fc yeni al\u0259t t\u0259qdim edir. T\u0259tbiqinizin performans\u0131n\u0131 bazardak\u0131 ox\u015far t\u0259tbiql\u0259rl\u0259 m\u00fcqayis\u0259 ed\u0259r\u0259k, t\u0259tbiqinizin harada dayand\u0131\u011f\u0131 bar\u0259d\u0259 d\u0259y\u0259rli fikirl\u0259r \u0259ld\u0259 ed\u0259 v\u0259 inki\u015faf imkanlar\u0131n\u0131 m\u00fc\u0259yy\u0259n ed\u0259 bil\u0259rsiniz. Peer Group Benchmarks-\u0131 ASO strategiyan\u0131za daxil etm\u0259kl\u0259 siz proqram\u0131n\u0131z\u0131n performans\u0131n\u0131 optimalla\u015fd\u0131ra v\u0259 onun App Store-da g\u00f6r\u00fcnm\u0259sini art\u0131ra bil\u0259rsiniz.<\/p>\n

      Biz ba\u015fa d\u00fc\u015f\u00fcr\u00fck ki, T\u0259tbiq Ma\u011fazas\u0131n\u0131n Optimizasiyas\u0131 kompleks d\u00fcnyas\u0131nda naviqasiya, x\u00fcsus\u0259n Peer Group Benchmarks kimi yeni yenil\u0259m\u0259l\u0259rl\u0259 \u00e7ox \u00e7\u0259tin ola bil\u0259r. Buna g\u00f6r\u0259 Outrank Apps siz\u0259 h\u0259r add\u0131mda k\u00f6m\u0259k etm\u0259k \u00fc\u00e7\u00fcn buradad\u0131r. M\u00fct\u0259x\u0259ssis il\u0259 App Store Optimizasiyas\u0131<\/a> (ASO) t\u0259limat\u0131 il\u0259 siz \u0259min ola bil\u0259rsiniz ki, t\u0259tbiqiniz App Store-da tam potensial\u0131na \u00e7at\u0131r.<\/p>\n

      T\u0259tbiqinizin gerid\u0259 qalmas\u0131na imkan verm\u0259yin. \u018flaq\u0259 \u00dcst\u00fcn Proqramlar<\/a> App Store-da t\u0259tbiqinizin performans\u0131n\u0131 yax\u015f\u0131la\u015fd\u0131rma\u011fa k\u00f6m\u0259k etm\u0259k \u00fc\u00e7\u00fcn.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

      On March 1st, 2023, Apple made a significant update to its App Analytics, announcing the introduction of Peer Group Benchmarks. This update allows developers to compare their app’s performance against similar apps in the App Store and gain more insights into identifying growth opportunities. Understanding the concept of Peer Group Benchmarks and how to use […]<\/p>","protected":false},"author":2,"featured_media":9588,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"_links":{"self":[{"href":"https:\/\/outrankapps.com\/az\/wp-json\/wp\/v2\/posts\/9586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/outrankapps.com\/az\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/outrankapps.com\/az\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/outrankapps.com\/az\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/outrankapps.com\/az\/wp-json\/wp\/v2\/comments?post=9586"}],"version-history":[{"count":3,"href":"https:\/\/outrankapps.com\/az\/wp-json\/wp\/v2\/posts\/9586\/revisions"}],"predecessor-version":[{"id":9663,"href":"https:\/\/outrankapps.com\/az\/wp-json\/wp\/v2\/posts\/9586\/revisions\/9663"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/outrankapps.com\/az\/wp-json\/wp\/v2\/media\/9588"}],"wp:attachment":[{"href":"https:\/\/outrankapps.com\/az\/wp-json\/wp\/v2\/media?parent=9586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/outrankapps.com\/az\/wp-json\/wp\/v2\/categories?post=9586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/outrankapps.com\/az\/wp-json\/wp\/v2\/tags?post=9586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}